How Should Real Estate Videographers Deliver Video?

October 22nd, 2017

Craig in Virginia says:

I’m trying to compress video files into a size that is more digestible to my clients. I’m using (web-based) PremierPro CC 2017 and I am working on a MacBook Pro. Everything I’m producing is beautiful, with regard to clarity but are 400mb to 700mb in size.

All of the tutorials online seem to address Microsoft Windows and tell you how to save to a .wmv file. This doesn’t work for Mac users, it seems. I’m trying to get these below the average 20mb limit that most email systems require.

I know that I can send them easily with a transfer website, but my clients are looking to add them to their emails and not have the hassle of requiring that their recipients go through WeTransfer or Box or DropBox.

For all the reasons you describe (OS compatibility, file size hassles, and wanting to put the video in emails), I don’t think you should deliver just video files to a client. Sure send them a moderate sized MP4 file if they want one but the primary delivery method should be via YouTube, iPlayerHD, or Vimeo. I doubt that most Realtors want or know how to deal with video, files. With just a link to a hosted video clients can do most of the things they want to do with video (embed it on sites, email it, and post it to social media sites).

There are big benefits to uploading it to YouTube for your clients. YouTube is the second largest search engine on the planet. If you put identifying keywords in the title and description (like the agent’s name, website URL, address of the property, etc.), it gives huge search exposure to the property.

Notice that this is what Fred Light (the king of real estate video) does for all his video clients. Here is one of his recent videos.

How do you deliver video to clients?

Update 10/23: As Fred Light points out in his comment below the video hosting service has a feature that allows the video to be downloaded. This way the client get their choice to watch and/or download the video.

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8 Responses to “How Should Real Estate Videographers Deliver Video?”

  • Compressing video results in low quality. I never compress video for that reason. Typically I upload the full HD versions to YouTube for my clients to preview but importantly I ensure these videos are marked as unlisted. I also upload the video files to a Dropbox folder and share the link with my client, or transfer directly using services such as WeTransfer. I never email videos and I always use .MP4 format, occasionally .MOV.

  • Also forgot to mention that attaching videos to emails is never a good idea. Aside from the obvious file restrictions, video clutters recipients inboxes. All my clients link their videos via YouTube links in their email signatures.

  • Absolutely, second with Dave. Never compress the video. It looses the quality. I also use Dropbox often. It is as well another great tool for sharing videos and photographs.

  • I agree with everyone here. Never compress a video. But if Craig from Virginia wants to send them by e-mail anyway. I think he should explain to his clients what this implies in terms of quality. Just export with the H264 codec (.mp4) and reduce the bitrate to get those 20mb. You’ll probably have a nice video that you can barely watch. But hey! At least you’ve sent your e-mail 🙂

  • If you use a hosting platform like you can set it up so before the video plays, social media icons are displayed down the left side. One of those icons can be a download arrow. Send the link to your client that they can email, etc, but they can also easily download a copy directly to their computer. Just click the purple download arrow before the video starts playing.

  • Hi Dave,

    I was wondering, why do you mark the videos as unlisted?


  • I am curious to know if anybody has ever uploaded a full video straight to Facebook, not from an iPhone, but from the computer? As opposed to housing it at Vimeo or YouTube

  • I’ve done several editing jobs for photographer.

    Export as MP4.

    Upload to YouTube to communicate with client and make any changes.

    When it’s right, backlink to the clients website to help them with SEO.

    Then send video file via Dropbox.

    Doug Bailey.

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