A New Level In Property Marketing: The Penthouse At Soul
January 6th, 2015
Brett Clements of PlatinumHD in Brisbane sent me some info this morning on a recent in a high-end property marketing project that PlatinumHD did for McGrath.
The website is soulpenthouse.com. Kind of a tour on steroids. The subject property is Aurora, the Penthouse at Soul (levels 70-73 of the Soul building) at the corner of Cavill Ave and The Esplanade in Surfers Paradise on the Gold Coast, Queensland, AU. This penthouse is up for auction this coming March. If you are looking for a quaint little getaway in the Southern Hemisphere you might want to join the bidding on this property. Expect the opening bids to be well North of $50M USD. But it’s worth it! As Catherine Phillips from DBI Design says, “we’ve created the most amazing beach side living experience possible.”
I have to say that MaGrath, Brett and his PlatinumHD team have taken property marketing to a whole new level with:
- Six videos shot with a 6K Red Dragon with interviews done on the Canon C300.
- A slideshow of 49 Still images all lifted from frames of the Red Dragon videos.
- 360s are done with a spherical array of GoPros that create 360 video that can be downloaded and viewed with your Oculus Rift.
The videos and stills are stunning! Everything I’d expect from Brett’s team. I have a bit of a problem with the 360 VRs. I use the Chrome browser as suggested and have a 30Mbit/sec Internet connection, but the 360 video is jerky and painful to watch until the whole video is downloaded to the buffer (about 3 or 4 minutes)… just not worth it. Seems like a solution looking for a problem. I’d rather just watch the 6K Red Dragon video. Nice work Brett and team! Great presentation of this property.
7 Responses to “A New Level In Property Marketing: The Penthouse At Soul”
the cooler January 7th, 2015 at 12:42 am #
how on earth did they get permission to fly their drone right in the middle of the CBD like that !?!?!
Craig January 7th, 2015 at 6:57 am #
For this level of property I am very surprised to still see the stitching seams of 360 images, but then again I am picky and a buyer might not even notice. However, it plays nicely in Chrome ios (on wifi). A little delay loading. Not terrible but if I didn’t know to expect that I probably would have navigated away thinking it’s broken. In total, another phenomenal example of what’s possible with a budget and talent to work with/for.
larry January 7th, 2015 at 9:42 am #
@cooler – I think it’s a chopper carrying a guy running a Red Dragon.
Zephyr January 7th, 2015 at 10:50 am #
Would this work with Google Cardboard or just the Rift?
Trey Thomas January 8th, 2015 at 12:34 pm #
I’ve spent 5 minutes just trying to find photos of the actual penthouse
Trey Thomas January 8th, 2015 at 12:36 pm #
Nevermind, just realized it’s build to suit. haha
Brett Clements January 14th, 2015 at 3:09 am #
I totally agree with Craig. The stitching is very hard with the rig we used, and how we ‘synced’ the cameras.
To tell you the truth, I was far more focused on ‘if’ we could deliver. We never charge our Clients for anything that’s not ‘platinum’. We delivered all the 360 degree videos and Oculus Rift downloads free of charge. Over a few weeks we learnt a LOT. And we’ve learnt from that experience. Suffice to say the next time we shoot 360 degrees – in Sydney in February – we’ll deliver ‘platinum’.