Real Estate Photography News

August 26th, 2014

Miscellaneous real estate photography newsMike Gardner in Malibu gets some great coverage at WSJ: Malibu Realtor and photographer Mike Gardner pointed out that the WSJ  printed his photo on the front page of their real estate section, interviewed everyone he suggested and gave him the photo credits. It can hurt to develop contacts in the real estate organizations of big news papers.

Ethan Tweedie celebrates a real estate photography milestone:  2013 PFRE photographer of the year, Ethan Tweedie of the Big Island did a great marketing announcement on his blog about the fact that he has photographed a total of 700 Million dollars in real estate in the last three years. Ethan is a great example of how to promote your business!

Real Estate Photography Is Turning a New Page: Dave, from Perth, sent me this article from the Daily Telegraph, that talks about some new things going on in Australian real estate. Great article. Thanks Dave. I’ve said this before but it’s worth repeating. Australia is the most progressive place on the planet for real estate photography. If you want to understand what’s going to happen next look at Brisbane. The hottest cities in the world of real estate photography are: Brisbane, Melbourne, Sydney, Seattle, San Diego, Auckland and Toronto in that order. If you don’t believe me look at “real estate photography”. Can’t argue with Big Data!

FAA Hit With Three Separate Legal Challenges to New Drone Rules:  This article gives all the details about the three suits that were filed against the FAA by three different organizations: the Academy of Model Aeronautics (AMA), The Council on Government Relations, and the coalition of business owners. The article says, “Each group has similar, but slightly different grievances: The Council on Government Relations alleges that the FAA’s order “poses a grave threat to science, research, education, and technological innovation” by restricting the use of drones in universities and schools, the AMA said the FAA order has imposed “direct and immediate hardship upon the [drone] hobby,” and the coalition of business owners said that the FAA’s order will effectively kill their businesses.”

How To Get The Best Photos When Selling Your Home: Tim in Virginia, pointed out this article on what some of the important things are when you are doing real estate photography and advises real estate agents how to choose a good real estate photographer.

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11 Responses to “Real Estate Photography News”

  • How To Get The Best……Awful photos!!!! quite good ideas… but!

  • @Bruce – I updated the link so the photos are better now.

  • How To Get The Best-

    “I personally wouldn’t want my photographer to use a camera that has any less than 6 fps.” So, frames per second is the criteria that I should be looking for when shopping for a new camera? The dynamic range of the sensor and the level of noise aren’t more important? FPS is a determining factor in sports or wildlife photography but doesn’t play any role in real estate photography.

    “If someone uses a flash for real estate photography, they are most likely not using HDR imaging, and are not as knowledgeable of new camera technology and the best ways to capture natural light. If your real estate photographer shows up with a flash, it should be a red flag that you are not going to get the best possible pictures for your real estate listing.” I get tired of HDR enthusiasts insisting that HDR is the end-all-be-all for real estate photography. If you don’t use HDR, you aren’t very knowledgeable. If we would just all become enlightened, we could throw off the shackles and the crutch of having to light a room with multiple flashes and embrace HDR. HDR is but one method of photographing interiors to be able to see the view out of the window while having a brightly lit interior. I am quite accomplished in HDR techniques. I use them occasionally for my fine-art nature photography but I rarely use HDR for interiors. When I do use multiple exposures, I use exposure fusion and still use some flash to keep the colors vibrant. HDR has its place and I respect those real estate photographers that use it and do it well. They are few and far between as evidenced by the many cartoonish HDR photos that show up on the MLS.

    –End Rant

  • @Neil, I saw that as well, and commented on it to boot. Sad part is, those realtors who happen to read the article and don’t know any better, will probably take it to heart…

  • Ha, oddly enough, I need at least 5fps to make it fit my workflow, otherwise, it’s painfully slow. Why? Because I shoot a bracketed set of 3 indoors, in a particular order, and I only want the flashes going off on frame 1. At 3fps, the flashes will recycle fast enough to go off once again on frame 3, which screws up the ambient frame. My D610 gets that right, as did my old 50D, but the 6D is slightly slow at fps, so it frequently messes up frame 3 unless I put very slowly recycling strobes in the problem areas.

    Sooo, it all depends on how you shoot. I find the single frame approach too limiting in Montana. There’s a lot of stark sunshine up here. If the house is a cave, and the day is bright, 1 frame is never going to cut it.

  • @Neil HDR is crap indoors. It bears the signature “I SHOOT HDR”. Unless judicially applied, the HDR upstages the house, but not in a good way. I may shoot 3 frames to get content, but they never go through the HDR salad-shooter blender, resembling something as colorful as head cheese or spumoni ice cream. Zoiks.

    Okay… I did do it once or twice way back in the early 2000’s, but then I went on Alan Blakley’s site, and Mark Boisclair’s site… and had my eyes pried open with a dull spoon. Wake up Neo, it’s the blue pill (or, wait… is it the red one? It’s hard to remember.)

  • Regarding the article on How To Get The Best Photos When Selling Your Home: Tim in Virginia — I commented and it got my blood boiling. I think this is my weak spot right now. HDR/Flash that is. I don’t like the fact that realtors will actually read that article and think that anyone with flash is old school.

  • @ Kelvin Hammond

    Making a general comment like “HDR is crap indoors, It bears the signature “I SHOOT HDR” makes you sound just as stupid as the article…..

    Whatever “pill” you took didnt help you to realize that its not what style you shoot, or the gear you use, they are all just tools….its ultimately the person behind the camera that makes the photo what it is.

  • In regards to the article on photography: Some galactically flawed information in that one. Wow!
    Note to self: A Realtor pretending to be an authority on the technical aspects of photography=RED FLAG. Of course there are a few exceptions, but this guy is not one of them.

    The best way to find the right photographer is to look at their portfolio. If it suits your needs/aesthetic/budget then the technique is irrelevant. Stick to what you know….

    Ok, back to writing my blog post on “The Best Way to Determine if Your Brain Surgeon Knows What They’re Doing”

  • Way to go Ethan! Imagine if we worked on commission too.

  • @Christian LOL it is crap, mostly. Painted-in layers is one thing… but churned out via HDR software, it has the same effect as a hotdog made from chicken & turkey “parts”. Yeah, it works, but it leaves you feeling queasy. 🙂 Seriously though, it kind of depends on the quality of the natural/available light in the room to begin with. The biggest problem with an HDR approach is that there are usually too many colors of light in many rooms: you might have daylight (blue), florescent bulbs (green), incandescent bulbs (orange), and then walls any color of the rainbow. Using HDR with no flash exacerbates that problem, which why a lots of HDR looks like spumoni ice cream later, made worse by bad processing decisions. In a house I shot yesterday, one of the rooms was bright pink, with green florescent bulbs in ceiling cans, and incandescent lamps and ceiling fan bulbs… and since it was 7pm, the outdoor light coming in was a mix of warm direct sun rays, but greenish/blue ambient too. HDR can’t handle that combo with any degree of accuracy. An easy way to see what colors you’re dealing with is to temporarily pull up the saturation slider on any frame, and you’ll see quite a mix of color sources.

    The point of using flash to light an interior is that the color of flash is the color of daylight, so you’ve eliminated the coloration problem, unless you drag the shutter too long. But, HDR software and flash are not particularly compatible, since the program will just combine whatever you feed it and regurgitate a mix of odd colored stuff. If they built an HDR program with more adjustablity, where you could tell it to bias the color towards one of the frames, and the exposure for any frame, etc… it might be more conducive to a natural effect. (exceptions being rooms predominately lit by daylight)

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