This Week In Real Estate Video #77 – Increasing Saturation Of A Video

September 27th, 2013

Tom Tezak on Maui sent me a video from one of his new listings in Wailea. He describes it as an emotional video. That is, it’s about the homeowners emotional attachment to their home rather than just listing features.

Also, I noticed that this video was more saturated than previous videos that Tom and Travis had done before. So I talked to Travis, Tom’s videographer and asked him how he did that. Here’s what Travis said:

I’ve been using the wave forms in FCPx to tweak the footage. It’s very similar to a histogram and makes exposure correction and color grading easier. Maui’s pretty saturated with pretty colors already as you know,  so I boost the saturation very lightly. Obviously, a polarizer is also key for a place like this. If you’re referring to the interior shot at 1:07 where you can see the view and the interior. I’ve also recently learned how to layer footage and mask the window/door. Unfortunately, its not a magic bullet that can work with every room.  You do have to shoot the two different exposures and not move the camera. I’ve been searching for a solution to blown out windows for a while. Lighting systems would require an enormous cost and time to work with. The wattage of continuous light necessary to match the outside is way beyond the budget of my clients and a bunch Home Depot tungsten work lights would start blowing circuits and be a serious burn hazard. No thanks.

Travis says there is a lot of video work going on, on Maui!

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6 Responses to “This Week In Real Estate Video #77 – Increasing Saturation Of A Video”

  • Very well done.

  • @ Travis – I don’t mind blown out windows. Sure it’s nice to get a little of the exterior views which can be done depending on the time of day, but it’s not as critical as the stills. That’s another reason I cringe when I see stills used in video. It’s just too glaringly obvious. We have become to expect stills to have balance exposure but with video, it’s more about showing the relationship of rooms and space than showing the views – photos can do that.

  • Charlie, I disagree, if I can make the blown out windows disappear that is most important for me, as the realtor representing these Multi Million Dollar listings that have incredible views, my clients expect it all and I appreciate Travis’s expertise and dedication to finding a solution. As for cringing at stills in a shot, again Real estate Video is a tool for me as the agent. Travis also hates using stills in the shots but I insist because it is important to present the house as well as possible. I realize videographers can tell when a still is inserted, and it bugs them, I get it, it bugs the artistic side of me too… but if you ask another realtor or the consumer, they have no clue about stills in the shot and even more important if you ask them which real estate video they like better they pick the one with the stills not the one with the blown out windows. With all respect, at the end of the day it is my job as the Realtor to put the best marketing piece out for my client not the most technically correct video.

  • Great Job!

    I actually think that using stills in this video presentation was appropriate and done in taste. The photos were shown for a very brief amount of time and to the untrained eye its hard to see that its a still image.

    Well done!

  • Great video – the warmth and quality of the home really come through — just the right amount of narration; very genuine and not too much of it. I’m on the same page with Tom on the stills. A videographer would notice the stills, but 99.9% of the consumers who see this vid would not. It’s very well produced, so it works here.

    As my standard practice, I’m using stills with a Ken Burns Effect for all of the basements in my videos. I’ve tried to light them, but it’s simply too much hassle and time for results that aren’t that great.

  • Tom – Soon. Soon we will be able to achieve balanced exposure – with somewhat ease. It can be done today but not without a lot of effort and most agents aren’t willing to pay for that expense. Most don’t even pay for video. I don’t claim to be a knowledgable techie but with the changes ongoing with Magic Lantern we’re getting closer. Shooting RAW and all the changes in post production these days, it’s only a matter of time.

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