Resources For Beginning Real Estate Videographers

September 5th, 2012

I frequently get requests for resources for learning real estate video. As a result of last weeks, This Week in Video #22 I got a request from a Realtor saying that,  “…I have interest in doing such quality work for my sellers. I currently do some video and slides mix (fusion) but would love to find out who could offer some training on how to do videos like this…”

First of all let me be clear, doing the level of property video illustrated in last week’s post is much more difficult than shooting stills. That said, there are a number of Realtors that shoot this level of quality of video. I featured 8 Realtors that do a great job of shooting their own property video in This Week In Video #16.

So here are some resources for shooting video with a DSLR:

  1. PFRE guest post by Allan MacKenzie on What’s Essential For Someone Getting Started in Video.
  2. Here’s a good book on the basics of shooting HD Video with Your DSLR. There are many others but this is one of my favorites.
  3. Join one of the PFRE flickr group to get feedback on your video and discuss video topics.
  4. Malia Campbell has been doing some posts on her blog about getting started in video.
  5. I’d like to be able to tell you about property video workshops but I don’t know of any. David Holloway, who is an ex-Realtor that fell in love with video tells me that the Film Making Masterclass that Philip Bloom. Nino Leitner and Sebastian Wiegartner do is out standing but they currently appear to not have any more scheduled for 2012.

Anyone else have any resources to recommend for people getting started in shooting property video?

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19 Responses to “Resources For Beginning Real Estate Videographers”

  • I’m not sure what’s in this DVD these days, as I had nothing to do with the “updated information”.

    This DVD was originally made back in 2006 or 2007 and I personally stopped selling them about four years ago as I felt the information was very out of date (things have changed a LOT in online video since then!!!) Plus, I just got way to busy to deal with all the orders.

    However, many THOUSANDS of these were sold, so if someone has the time or interest, there’s probably a business idea there!

    They have a lot of articles about shooting video.

    If you’re using Final Cut Pro X to edit this is a great site as well:

  • Timely post, as my 5DMKII arrived yesterday.

  • Cynthia – You’re going to love it!!

  • I’m signed up for this workshop: I’d also suggest looking into local film schools. I’ve taken a few classes at the Seattle Film Institute. The more you know about the entire process (production, story creation, graphic animation, etc) the better you’ll be at creating your own videos. And, when you get bored with real estate (which you probably will) you’ll be in a better position to start taking on bigger projects.

  • @Malia – the Monty Zucker group does a great job on their Know tour. We have seen Jeff before and you can walk away with a good understanding of film making and this year they have added film editing to the mix.

    It is so important to understand that whether you are doing a wedding, making a documentary or selling a house, a video is a film with a story and if you go through the steps of good film making – not just technical camera know how, you will get a good real estate video.

  • We always story board our videos. Here is a great link for story board paper! Jason also teaches courses in film making as well.

  • The Phillip Bloom workshop was so bad I left angry. I’ve never had my time (and money) wasted so shamelessly. Two thumbs down! All fluff, no substance.

  • @Suzanne – yeah, I know. I’ve been to their workshops already.

  • Larry,

    Ok. guys be prepared for my novel –

    I cannot say enough good things about the Film Making Master Class – It is quite possibly the best experience of my life. It was expensive – but it was worth it. I actually ended up winning a $1,500 Saichtler tripod – so that mitigated some of the expense –
    There were three master classes scheduled this past year – Las Vegas, Key West, and Majorca. I chose the one in Key West mainly due to the proximity of South Carolina – and I have also banned myself from LV.

    – There were only 15 of us that attended and 4 instructors – Philip Bloom, Nino Leitner, Sara Estelle, and Pascal Daphui. We broke into groups of 4(one with three) – Nino Leitner was my class leader – I do not know if anyone is familiar with Nino’s work but he done some amazing stuff. Every couple of hours or so Philip would come work each group for an hour or so. The high light for me was a morning time-lapse session lead by Philip Bloom and Eric Kessler of Kessler Crane.
    I cannot say how awesome the instructors and class participants were – Ego’s were checked at the door and everyone was so willing to help. – Philip Bloom – was awesome.. So accessible. Took the time to work with everyone. His associate Sara Estelle actually got started in real estate video in Australia – Even after the course was finished I sent her some of my work – she critiqued it and told me what I need to concentrate on. Nino Leitner was amazing – I cannot say how impressed I am with him, and to get to work with someone like that for 3 days…and Pascal Daphui – Miami based photographer/cinematographer – incredible as well all was willing to give advice from framing up a beautiful shot to giving business advice.
    The most important thing for me tho – was the connections I made while I was there. I have met lifelong friends that I have already worked on some projects with. It has helped me build a network of people I can go to for advice and get possibly work. If I have the opportunity to participate next year – I will without a doubt. I think the more exposure you get to working with different people is the best thing you can do to improve your skills as a shooter – It gives you a good idea of what you do not know – Which can be daunting. It was for me – but that is how you get better.

  • @scott – did you go to the canon masters in motion one day work shop on that tour Philip did about two years ago or the 4 day master class ?
    I went to the master in motion one day class Atlanta – actually got a lot from it but that is when I was a realtor and knew nothing about photography/videography/cinematography – Looking back I could see how someone like yourself would be mad as I think that course was aimed at people who know little to nothing and but have an interest – not for the true professional.

    – The Film Making Master Class to me was a totally different thing –

  • David – I’m not speaking for Scott but I was at the same one day Philip Bloom workshop and, maybe the guy was having an off day or something, but I left feeling totally ripped off and like I wasted the entire day. All he really wanted to do was show his work, talk about how great he is, make really stupid, pointless jokes and just, in general, be on stage. Of the five or six questions I asked not one of them was answered and a couple of them I was mocked for asking. Literally. He even twittered about what a stupid question it was. But aside from that I left with not one piece of new knowledge and was forced to sit through clip after clip of footage I’d already seen on Vimeo. Such a waste of time and money.

    The Monte Zucker workshop was AMAZING, though. Any workshop sponsored by the Monte Zucker guys is probably going to be worth it.

  • Malia –

    I had a completely different experience at the Masterclass – He was very accessible, and very down to earth, ego was checked at the door – Took a lot of time with each one of us. He does have that English humor problem tho – dry wit and taking piss out of people – He did make fun of me from being from South Carolina – but I cannot really blame him.

  • Victor Ha over at does an excellent job of introducing video to photographers. Anybody interested in video should watch.

    His other videos are just as good.

  • The Creative Live workshop with Vincent La Foret called “Introduction to DSSLR Cinema” was pretty good. If you’ve never done any video before, this is a good way to learn about the basics of filming. I learned A LOT from it. It goes over cinema in general, but being at a fairly basic level a good majority of it is applicable to real estate video.

  • I was unable to get first link to work.

  • Good suggestion on who to taking RE photography, but everyone seems to forgotten the other part of starting a Real Estate Photography BUSINESS. It’s a BUSINESS. So unless you are doing this as a hobby, I suggest you spend some time knowing how to run a business. Dave Ramsey has some good some business tools, and the book “Business for Dummies” is not a bad place to start. I would also suggest, “Who Moved My Cheese”, “Rich Dad, Poor Dad”, “The millionaire next door”, “Gorilla Marketing” and “The Dip”

  • I went to the Stillmotion workshop last weekend and I have to say that, hands down, this is the very best video workshop I’ve ever been to. Five days later I’m still mulling over ideas and processing all of the information I learned. I would ABSOLUTELY recommend anyone who’s interested in diving into video to take this workshop. Still lots of dates/cities left in their tour.

  • Just attended the KNOW-Stillmotion event in DC yesterday (thanks to Malia for the extra endorsement that made me bribe someone to cover a commitment for me so that I could attend). Stillmotion…They are an AMAZING, young group of filmmakers/photographers. Totally loved the fact that I was a human sponge their workshop. As I have told Larry, because of time constraints and the need to shorten my learning curve… I am one of those that observes, buys the necessary but basic equipment to execute and then dives in! Came home from the workshop and found a Demo Cinevate 26″ Atlas 10 full kit with vertical pulley at BHPhoto in the used department at a fab price. With that and the workshop cost, I am still under the the cost of a new kit. Yesterday was a very good day! Next the new/used tripod and then I think I will get wet, very wet. Also, about live workshops…I have attended 2 of Scott’s workshops on lighting (helped with location support on one outside of DC) and have the video series (great tool!)…and like Stillmotion, Scott’s passion is conveyed at his workshops. Their portfolio of photographs/videos clearly demonstrates their expertise in their work. I am so thankful that they have the willingness and desire to educate. Online tutorials/videos/blogs are there for the masses 24/7 and are so valuable to learning in today’s world…you can learn almost everything and anything. But you can’t convey all the energy, passion, “ah hahs” and the networking that can occur when you are “present” at an event…live events are “infectious!” Go to workshops if all possible…you will be so glad you did. Well, online l can ramble… As always, thank you Larry for the fabulous forum you provide!

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