This Week In Real Estate Video #9

June 1st, 2012

This week I’m featuring a pleasant little video by Mark Wilson of Toronto, ON. It’s the story of a busy guy who realizes the beauty of whats right in front of him (his house and his dog). This has been getting positive reviews in Toronto. Mark says he’s a long time follower of the PFRE blog and its helped him be successful. Thanks Mark I love to hear this kind of feedback!

I can’t help but notice that the majority of real estate “video” is not video at all but automatically generated video generated from stills. Huge numbers of agents do this and tour companies do this presumably just to get something on YouTube. So if you supply or use real video it makes you stand out from the crowd.

Another observation that I’ve been making is that the use of real estate video is not the same everywhere. That is, it’s popular and successful in very specific geographic locations. My sense is that real estate videography is not going to work as a business everywhere. For example, Fred Light is a model of real estate video success in the Boston, MA area but I have a theory that he wouldn’t be so successful in say Flint, MI or many other places in the US. My theory is inspired by a new book I’m reading by Enrico Moretti called the The Geography of Jobs. This book explains the factors that are making some geographic locations better economically for jobs that others. More on this book later.

Here are some of the video that caught my interest this week:

  1. 218 Cottingham St – by Mark Wilson of Toronto, ON
  2. Ken Burns on story telling via By the master of story telling himself. And the guy indirectly responsible for this craziness of using stills to appear like video by just panning over the stills.
  3. The Estates at Walden by Lennar Atlanta – by LennarAtlanta
  4. Preparing your home for sale – Most agents need help with advising home sellers on this subject.
  5. Mike Buckley Secrets to YouTube Success – by Mike Buckley
  6. How to use YouTube Annotations – by werneroi

I’ve bagged the poll on these because 1) People have been gaming it and 2) Many of the videos that I highlight here are not similar so it doesn’t make all that much sense.

Have a great weekend!

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5 Responses to “This Week In Real Estate Video #9”

  • That’s a great video by Mark. Like you said, very pleasant. At first I wasn’t sure I was watching a real estate video. I thought it might be about an agent. But then it all came together. Great stuff.

  • Very nice, well produced video. For me some of the cuts are too quick as it left me feeling like I really wanted an extra 2 seconds to take in the look and feel of the rooms being shown toward the end of the video. Otherwise, excellent! Thanks for sharing! Ron

  • I think the contrast in styles, between Mark’s and Lennar’s videos, is pretty amazing!

  • Could tell immediately that Lennar had pro talent in the development of their video. It was a structured interview with a newscaster type interview. The interviewer, Susie Proffitt, has a Real Estate TV company, Atlanta’s Best New Homes TV, that airs on FOX.

    At the other end of the spectrum are the two You Tube (#5 and #6). The first was a very amaturish webinar, that when I saw 30 minutes, I just shut it down. There was no way I was going to listen to the unstructured ramblings. The other, I would like the 1:30 of my life back. With no voicover and highlighting icons with general text, did he ever get to the point of showing how annotations are made?

  • Very nice, Mark what do you charge for vid+still pkg?

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