What Are The Top Selling DSLRs?

November 27th, 2011

At this time of year when everyone is thinking about buying stuff I thought it would be interesting to see what that best selling DSLR is.

First of all, since the actual total sales of DSLRs world wide isn’t available we have to figure out a way to get a close estimate. My approach at doing this is to use sales results that Amazon reports. I chose Amazon because it is the biggest online retailer world wide ($34.2 Billion USD in sales in 2010 and grew by 34.5%) and they are 3.4 times bigger than the closest competitor. So I claim that Amazon results are a very strong indicator of what’s going on in total world wide sales.

The other claim I make is that the collective wisdom of all camera buyers has the effect of choosing the DSLR with the most value for the money. That is, hundreds of thousands of people are studying the specs, considering the prices and voting with their money. Note this is NOT the best DSLRs, just the best value for the money.

Here are the top 5 DSLR bodies as indicated by Amazon sales:

  1. Canon EOS T2i – $649 USD, Released in 2010
  2. Canon EOS T3 –  $449 USD, Released in 2011
  3. Canon EOS T3i – $659 USD, Released in 2011
  4. Nikon D3100 – $425 USD, Released in 2010
  5. Nikon D5100 – $796 USD, Released in 2011
So if you are a beginning real estate photographer wondering which DSLR body to go with, I’d suggest you consider one of the DSLRs on this list. Next I want to determine what the most popular wide angle lenses are but that’s another post.
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4 Responses to “What Are The Top Selling DSLRs?”

  • According to a link I found (, 6 months ago Nikon held positions 1, 2 and 4. It’s very common to see competitors leapfrogging each other in terms of price and features. Probably a good thing, otherwise our capitalist economies would fall apart!

  • Interesting – but you can’t rule out B&H sales. My contention is that professionals might tend to go to B&H for their camera – they are the largest dealers for most new camera equipment to professionals. Your numbers could be skewed to the amateur or gift market and may not be going to the real estate market. So… if you are just looking at the full set of DSLR cameras, then your numbers are probably correct, but when you look at numbers for professional equipment only, then you need to look at sources that sell to the professional market. Just a thought. If your numbers are correct proportionately for professional real estate photographers as well, it then adds to further to my opinion which is not based on fact, that there are too many people out there shooting pictures with low end dslr’s and lenses that are bringing out marketing pricing down,down, down along with our pricing models because they are basically just pointing and shooting a lower end dslr.

  • Suzanne- My purpose here was to simply identify the top selling DSLRs as the title says. Not to identify what real estate professionals are using.

    I’ll add a DLSR poll to the wide-angle lens poll that I’m going to do today.

  • Larry, I was an industrial photographer for over 20 years in NY and have been buying from B&H for over 40. Because they have been wonderful to deal with and the cheapest (most of the time) it has become common place for me to just order from them. But this might be because I am from NY and spoiled. If I needed something ASAP, I would just drive into Manhattan and pick it up. My other industrial and commercial photographer friends (in other states) had to wait days or weeks to get something.
    Last week I purchased a Nikon D-5100 to learn how to shoot video for real estate; I normally shoot my D-300 or D-700 for stills. When I got the D-5100 in my hand, it felt like a piece of crap, would not auto focus, and the viewfinder was too small: I sent it back immediately. I suggest anyone looking to shoot real estate (or anything professional) spend the money on a better body (which become disposable in a year or so), but good glass is the best investment. I’d like to see a poll of lenses used by our fellow Real estate photographers. I use a 12-24 Tokina on my D-300 and a 20mm Nikon on my D-700. I want to use my incredible Nikon 28mm f-3.5 PC shift lens on my D-700, but feel it is not wide enough for interiors(it has been great fro exteriors). Nikon has a 24mm but is almost $2000 and not much wider than my 28PC (which I own). Is anyone using any shift lenses, if so which ones?

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