Worldwide Trends in Real Estate Photography

January 11th, 2009

REPTrendsGar Benedick showed me the Goggle trends feature yesterday. It’s a very cool feature. Here’s how it works:

  • You go to
  • You give it a search term. Something like “real estate photography”. You can compare multiple search terms (up to 5).
  • What you get is this. This page shows two things, the chart shows the relative volume of number of Google searches with the search term you specified. It also shows you a ranked list of geographic areas and cities where those searches originated.

I can’t resist observing and speculating about a couple of things that come to mind when I look at this data:

  •  This shows Australia is a hot-bed of real estate photography interest… over twice the interest as the US.
  • More specifically, Brisbane is where it’s at if you are a real estate photographer! Yes, I remember speculating that maybe they had something special in the water over there on the sunshine coast.
  • The big surprise to me is that Seattle is the city is the US with the highest interest in real estate photography.
  • The chart shows that the 2008 Nov-Dec holiday slow period of the year was a little slower than 2007.

I’m sure there are may more messages to be found here. Another fun exercise is to compare trends for multiple search terms. Like “canon , nikon” or “Lightroom , Aperture” or “Mac, PC”.

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5 Responses to “Worldwide Trends in Real Estate Photography”

  • THis is a great SEO tool. If you have a Google account you can see actual values instead of just the relative amounts. An interesting search is for real estate [city] [state/prov (Full name) versis real estate [city] [state/prov (abbrev)].

  • Cape Girardeau- Unless there’s something I’m missing, all the numbers you see when you are logged in to your Google account are normalized. As the help file says: “…All results from Google Trends are normalized, which means that we’ve divided the sets of data by a common variable to cancel out the variable’s effect on the data and allow the underlying characteristics of the data sets to be compared.”

    My understanding is there is no where they display actual or absolute numbers of searches. Is there something I’m missing?

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  • Larry,
    You are correct, the number are normalized. If you do not log in you can run the report but you don’t get any number back. All you see are charts without any reference.

  • Veerrry Interesting Chief 🙂

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