Photography For Real Estate

This is a subject that should pique the intrest of all real estate photographers! See Tom Hogarty’s post on this subject here.

Apple’s recent release of Aperture 3.0 highlight’s the fact that photographers that are Mac users are faced with a choice of do they use Adobe Lightroom or Aperture for digital asset and workflow management.
I want to disclose right up front that I am a Mac user and I use Lightroom extensively and Aperture only occasionally. [...]

I’ve been a enthusiastic DropBox user for some time and have been getting comfortable with the convenience of having important files accessible via a special drive in “the cloud”. In a previous post, I described how to use DropBox for photo delivery.
After seeing Leo Laporte’s coverage of some of the new products this year at CES [...]

I am taking another look at DXO Optics Pro because DXO recently did a release and a e-book subscriber suggested that I give DXO coverage in my book.
I have to say up front that I’ve had some resistance in the past to using DXO in the past because:

They charge twice as much ($249 USD) for [...]

This post is for Enkay, a reader that asked me to go through  basic shooting considerations and post processing workflow. Great idea, I written about shooting and workflow for a while. Here are the things I do when shooting:

I was glad to get the Lightroom 1.3 update just for the fixes it had to Leopard on the Mac platform. However, the Lightroom 1.3 update had a good deal more than just fixes so it would behave well on Leopard. Martin Evening over at Light Room News has a couple of posts in the [...]

Jerry Swanson of Eagan, MN says: “… use the Canon 1Ds with Aperture. After ten months I still have not learned all the features. The Apple Store has experts to teach the program but one hour a week is not great. …I have been using Aperture and have found this a long learning experience.”
Is there [...]

Recently a reader asked me if every image needed sharpening. The answer is yes when you are downsizing images for web use like real estate photographers do all the time, sharpening is necessary for every image.
About the same time I was reading an excellent article in Photoshop User Magazine called Pro Sharpening Workflow in Lightroom [...]

If you already own Lightroom and have used it in the last few days it will have automatically asked to be updated to version 1.1. Version 1.1 is free and has some pretty nice features. The two I like the best are sharpening, noise removal and clarity. Uwe Steinmueller over at outbackphoto.com has one of [...]

Raye Bellinger of Sacramento asks:
“Would you mind exploring workflow as it applies to the busy professional. Lightroom is nice but other programs like ACDSee Pro are more functional and much faster with RAW files. I would particularly like to see what the well established real estate photographers are using to speed [...]

I did a post last April on this subject but this is such an important subject that it needs to be raised over and over. This time I’ve done a longer article on the subject in PDF form so Realtors can easily pass it around. In the complete article (link at the bottom of this [...]

The more I use Lightroom the more I’m convinced that it has the potential to nearly take over a Real Estate Photographer’s work-flow. I know, I’ve been chastized by my Mac user friends for not including Aperture… if I had a Mac I’d try it out.
I’m anxiously awaiting delivery of my copy of Lightroom 1.0 [...]

I’m not surprised that I got several comments about my admonishment to shoot RAW on my recent post on adding zap you images. I know this is and issue with several RE photographers I’ve talked to recently.
Sure there are other lots of other ways to achieve the same result without shooting RAW as Geoff and Marc [...]