Menu

Archive for the 'Websites' Category

The Evolution Of Tours/Marketing Systems For Home Marketing

August 12th, 2013

Presenting a property online is at the very center of real estate marketing. The options for doing that online presentation have increased enormously since they first became available in about 2000. Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant a series of 360 views. […]

And The SEO Coaching/Mentoring Winners Are…

May 13th, 2013

Suzanne Feinberg in Scottsdale, AZ announced last week that she was going to do some free SEO coaching/mentoring for three PFRE readers. Suzanne got a bunch of interested readers for her offer. She says: There were so many compelling stories from PFRE blog readers that it was a very hard choice. As a result, I changed […]

ThingLink – A Way To Create Interactive Images

November 11th, 2012

Thanks to Dylan Darling in Bend, OR for pointing out a relatively new technology called interactive images that I’m sure will be very useful to real estate agents and real estate photographers. The idea of ThingLink is that you can add links to images that display information related to the image without leaving the image. The example […]

JuiceBox: A Easy Way To Create Real Estate Slide Shows That Work Everywhere

August 19th, 2012

Joshua Vensel in Atlanta recently commented on a post from last spring where I was pointing out that everyone needs to be avoiding using tours and slide shows that are implemented with Flash, Java and other outdated technologies that are not supported on mobile devices. Joshua pointed out that one of his favorite pieces of […]

Iconify: An Elegant Way To Present Your Portfolio That Looks Great On All Devices

June 26th, 2012

Presenting your work in a professional, elegant way is an important component of marketing your services and increasingly looking good on mobile devices is essential. iconify.co is a new approach to solving these problems without having to understand anything about web design. Here is an example of an iconify portfolio site. One of the great […]

I’m Now Eating My Own Dog Food!

May 14th, 2012

About a month ago I went on a rant about so many PFRE readers using Flash, Java etc that can’t be seen on mobile devices and Terry Iverson rightly accused me of not eating my own dog food, since my site still used Flash based 360s and slideshows. Who me? Okay, okay, so I’ve got […]

Flash, Java or QuickTime Plugins Should No Longer Be Used For Real Estate Sites or Tours

April 10th, 2012

I think it’s time stand up and say that for practical business reasons if you want your tours and sites to be seen by real estate agents then forget about Flash, Java or QuickTime on any site or tour that you want real estate agents to see. The simple reason is that iPads are rapidly […]

How Images Are Presented Can Either Strengthen Or Detract From Their Impact

November 2nd, 2011

Several things have got me thinking about this subject lately: I’ve seen several real estate photographers websites recently where the presentation of the gallery images detracts from the impact of the images. This principle is my 10th essential of my 10 essentials of real estate photography and I’m rewriting this section in the third edition […]

Eight Real Estate Photographer Website Principles

July 28th, 2011

I’ve been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business […]

Do Your Tours/Galleries Look Good on All Platforms?

June 2nd, 2011

Estella Sneider showed me one of her recent shoots that she shot for Mauricio Umansky of the Umansky Group in Los Angeles/Beverly Hills. I noticed that Estella’s tour is built around Slideshow Pro Director which nicely handles the issue of universal access. That is, making sure your tour/gallery looks good on Flash and non-Flash platforms. Many […]

Get High Google Ranking For Your Business In Minutes With Google Places

February 3rd, 2011

I’ve talked about this before (here and here) but it’s been over 2 years ago so I think it is worth bringing up again. Google ranking is always related to a specific search term. The search term you are interested in as a real estate photographer is “real estate photography your-town“. The idea is, when […]

Washington Home Tours is Launching a New Business

November 2nd, 2010

The last couple of days I’ve been talking to Robert Barr of Washington Home Tours in Woodinville, WA, who is launching his new real estate photography business. Robert graduated from the University of Washington in the summer of 2009 with a Bachelor of Fine Arts degree. Robert has been shooting for an unnamed big tour […]

Wildeye Photography Launches New No-Flash Website

October 26th, 2010

This afternoon I got a proud e-mail from Conrad Rowe of Bigfork, Montana who just launched his new website today. As I told Conrad, when someone sends me a link to a newly launched website these days the first thing I do is hit it with my iPad. Only about half of newly launched websites […]