December 6th, 2011
Heath Cowart who works in western North Carolina sent me this example of a life style video project that he recently did for Beverly Hanks and Associates, a large broker in his area. Notice that the Beverly Hanks website from page has a 3:50 clip from Heath’s complete 16 min live style video. Heath points [...]
December 5th, 2011
David Holloway a Realtor in Lake Greenwood South Carolina is in the process of transitioning towards being a videographer. This video ad is one of his recent works. David asks the question: “do I need a model release for the family near the end of the video?” First of all here is a summary of the general [...]
December 4th, 2011
Last week Kevin Barnes in Louisville, KY told me that he’d been laid off from his job of 15 years as a broadcast videographer and wanted some advice about pricing and packaging real estate video. Here’s What I Told Kevin About Pricing Pricing must be based on your cost of doing business first, your local market [...]
November 18th, 2011
About a week ago David Ross, founder and CEO of IMAGEination.tv asked me for some feedback on a couple of his videos: An Agent video and a Property video As I told David, I’m happy to give him my feedback but I consider the feedback of thousands of you gentle readers more significant than just [...]
November 15th, 2011
Yesterday I added a little introduction video to the PFRE blog (right up there in the center below the header image) because I feel like I should be eating my own dog food in the area of video. Please be easy on me, I did a lot of practicing, a lot of takes and as [...]
November 13th, 2011
I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]
November 10th, 2011
Today Mike O’Neill in Knoxville, TN asked a great question: “I see lots of articles about using Video to market your properties, a few on Tours. Can you write an article about Video vs Tours ? I’m in Knoxville, TN doing some real good virtual tours, but I’m seeing Video moving up the popularity scale. I [...]
November 9th, 2011
Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]
November 4th, 2011
Fred Light pointed this property video out in the PFRE Video flickr group yesterday. It’s an example of a very creative property video by Halstead Property in NYC. Really nicely done. Halstead Property appears to understand the use of video in property marketing. This is their listing page on their broker website. Those of you [...]
November 3rd, 2011
I had two different people from opposite sides of the US ask almost the identical question about using video recently. The question was roughly, “How do I sell video to agents when they can’t post video or YouTube links on my local MLS.., agents don’t have a clue what to do with the video“. One of the [...]
