Photography For Real Estate

Brett Clements and his Brisbane crew just got their new Red Epic M 993. Why do you need a Red Epic for property video you ask? Brett explains on the PlatinumHD.tv site: In line with our mission statement to be the No 1 property, tourism and lifestyle production network worldwide, PlatinumHD will deploy a Red [...]

Today Allan MacKenzie showed me his recent project that he produced to promote the 60th anniversary of the Endeavour prize home. Some background: this special prize home was selected and purpose built to commemorate Endeavours first 60 years of service. Endeavour Foundation’s vision of providing opportunities for people with a disabilities was founded in 1951, with [...]

An article on Techcrunch.com reports that: ComScore’s August web video rankings are in, and this is for sure: Americans watch an enormous amount of online video content, with most of that taking place on — you guessed it — YouTube. There is several messages here for real estate photographers and real estate agents: Watching YouTube [...]

This is one of the best pitches for using real estate video that I’ve seen. Thanks to Brett Clements for putting it together and passing it on to us. Well over 80 percent of all real estate leads and sales come from the Internet. And video is playing an ever increasing part in driving those [...]

Brett Clements wanted to share an approach he used to get more work and exposure from real estate agents by filming real estate confrences. Brett says: One out of the box I’d like to share with you and our brothers in arms. We all get invited along to shoot conventions and conferences, with the dangling [...]

Today Heath Cowart of Brevard, NC told me about a class that he and his brother put on recently for their broker clients. Here is Heath’s description: The class was called “Mastering the Virtual Face to Face Meeting“. We called it this because we are using video to give brokers an opportunity to communicate face to [...]

Recall that we saw a rough prerelease video of this Ballin Downs horse property near Brisbane, AU. Brett Clements just gave me the link to the final cut of this video. There are a total of three videos used to market this property: The story (this one) The straight video The aerials First of all [...]

In the last two weeks I’ve run across several people that are hosting video on their sites with QuickTime. Bad idea! Here is the problem with using QuickTime for anything on the web: QuickTime is an old Apple technology that never caught on on PCs so Windows machines can’t display movies in QuickTime format without [...]

Up until just a few days ago Vimeo’s terms of service did not allow commercial use video. I know, I got my Vimeo account shut down for posting real estate video about a year ago. They just recently launched Vimeo Pro, which is $199/year. My understanding of Vimeo Pro is that you can now host [...]

Jonathan Calvert and Daniel Chee of AttractiveListing.com in Houston, TX have made their first video. They’ve been inspired by all the video discussions on PFRE and the great feedback that PFRE readers have given other photographers moving into the video arena and asked me to solicit your feedback on their first video. While this has [...]

Brett Clements sent me a prerelease of a video he is working on. Bret says, “I’m working on a very different type of real estate video at the moment. I don’t normally show ‘roughs’ but I thought it might be nice for you guys to see how we concept up a piece.” Brett promised to [...]

Heath Cowart of Residential-Photography.net showed me this property video today that he just finished shooting. His client Jennifer Merrell of Steve Owen and Associates and her broker in charge came up with the concept and Jennifer directed the video. Heath said: Both Jennifer and Jeremy Owen, her broker in charge, are excited about using video [...]

Several weeks ago I did a post on Michael Thompson’s listing in Orlinda, CA. I mentioned that the still photography was done by Scott Hargis and the video was done by Quentin Bacon but I neglected to point out that that the extensive time-lapse in this video was done by Thomas Sidney McCallum and his [...]

For regular readers this video needs no introduction, but for those new readers or those of you that may have missed their earlier videos (this one, and this one) that PlatinumHD.tv did for Neo Property. A little back story may help appreciate this video. Adrian Jenkins (the boss in the white coat) and Ian Adams of [...]

Recently I talked to a young entrepreneur/photographer, Mikael Hautala of Tampere, Finland. Mikael says, “In Finland nobody makes video tours but I’m going to change that”. He says that in Finland most real estate agents are in the habit of shooting their own still photos but appear to be willing to pay for video walk-throughs. [...]

A while back I did a post on Marc Angeles. in LA who had a YouTube video that had the video track shutdown because Marc had used some copyrighted audio (Marc has since replaced the track with some non-copyrighted music). J Miller raised the question, “how do you find legal music for videos”? Good question. [...]

Great discussion  lead by Alex Lindsay for anyone thinking about Final Cut Pro.

The title of this post is a tweet by Daniel Jalkut, of Red Sweater Software. Last week Apple released it’s long awaited Final Cut Pro X. The release has film editing Hollywood and broadcast pros (like the video editors at Conan O’brien) taking to the streets with pitch forks. Daniel’s tweet (Final Cut Pro X [...]

I want to pass on another success story. Allan Mackenzie who is very active on the PFRE Video for Real Estate flickr group posted this video that he did recently. Allan’s recent post in the PFRE flickr group explains the whole back story on this video. While this video is not a property video, the [...]