Archive for the 'Tours' Category

The Evolution Of Tours/Marketing Systems For Home Marketing

August 12th, 2013

Presenting a property online is at the very center of real estate marketing. The options for doing that online presentation have increased enormously since they first became available in about 2000. Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant a series of 360 views. […]

Java Is A Security Disaster – It Is Time To Stop Using It For Real Estate Tours

March 11th, 2013

I’ve had this post simmering on the back back burner for several weeks but it’s time to remind the whole real estate community to stay away from JAVA! First of all a short history of Java as it relates to real estate tours: During the mid-2000s Java was used extensively as a technology that made […]

Everything Real Estate Photographers Need To Know About Tours

February 19th, 2013

In the last few months I’ve gotten quite a few questions about tours so I though it would a good time to revisit the subject. The central question is are tours important? Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant a series of 360 […]

Full Screen Photo Slide shows: Elegant, Easy to Use and Work Everywhere

January 1st, 2013

I wanted to point out another elegant way to do simple, full screen slide shows that work on any device. The product is which is a site run by PFRE reader, Aric Boyles. I believe that how you present marketing photos when you are selling anything is a big part of successful marketing. Presenting […]

PFRE Reader Pre-release Discount For Premium Portfolio/Tours

December 26th, 2012

James Schuler a long time PFRE reader, Photographer/Videographer that we recently featured on This Week In Real Estate Video #37 is launching a tour hosting service called that is designed for photographers who manage multiple clients and agents who handle their own tours. The official launch is January 1, 2013 but James is offering a […]

ThingLink – A Way To Create Interactive Images

November 11th, 2012

Thanks to Dylan Darling in Bend, OR for pointing out a relatively new technology called interactive images that I’m sure will be very useful to real estate agents and real estate photographers. The idea of ThingLink is that you can add links to images that display information related to the image without leaving the image. The example […]

JuiceBox: A Easy Way To Create Real Estate Slide Shows That Work Everywhere

August 19th, 2012

Joshua Vensel in Atlanta recently commented on a post from last spring where I was pointing out that everyone needs to be avoiding using tours and slide shows that are implemented with Flash, Java and other outdated technologies that are not supported on mobile devices. Joshua pointed out that one of his favorite pieces of […]

Street Views On Tours are Essential – Here’s How To Embed A Street View

August 1st, 2012

For the last month my wife Levi an I have been looking for a rental property in Portland, OR. As a property buyer I’ve discovered the fantastic improvements that Google has made in the last few years to street view. Zillow, Trulia and other big real estate sites have widely implemented street view and as […]

One of The Best Combination Still and Video Tours I’ve Seen

July 29th, 2012

Rob Holowka in Toronto sent me this link to his stunning tour of this Oakville, Ontario property. The tour interested me for several of reasons: Rob is using the same King Size, fullscreen theme that I did a post on several days ago. However, Rob is using Ken Burns panning on the fullscreen background photos […]

A Clean Elegant Inexpensive Approach to a Real Estate Property or Portfolio Site

July 24th, 2012

Link Moser, a Realtor in NH sent me this elegant example of a property site that he created out of a popular WordPress Theme. I really like the fullscreen background style of this theme. I think it makes a great theme for property sites. Sure, you are going to have to know enough about WordPress […] A Cool New Approach to Real Estate Tours

June 18th, 2012

Last week Steve Carroll told me about his tour platform that he’s built that will allow other real estate photographers to provide tours to their customers just like his company (PreviewFirst) does. Here’s how it works: Once a photographer gets setup on SavvyTours their agent clients can create free tours for 1 year. Pretty good […]

The Basics Of Tours For Beginning Real Estate Photographers

June 3rd, 2012

Just a few days ago a reader asked some basic questions about tours so I thought it would be useful to talk about some basics of real estate tours. The central question is are tours important? Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant […]

I’m Now Eating My Own Dog Food!

May 14th, 2012

About a month ago I went on a rant about so many PFRE readers using Flash, Java etc that can’t be seen on mobile devices and Terry Iverson rightly accused me of not eating my own dog food, since my site still used Flash based 360s and slideshows. Who me? Okay, okay, so I’ve got […]

Flash, Java or QuickTime Plugins Should No Longer Be Used For Real Estate Sites or Tours

April 10th, 2012

I think it’s time stand up and say that for practical business reasons if you want your tours and sites to be seen by real estate agents then forget about Flash, Java or QuickTime on any site or tour that you want real estate agents to see. The simple reason is that iPads are rapidly […] Makes Some Significant Improvements To Their Video Support For Real Estate Tours

April 8th, 2012

Alan and Paul over at have been working hard for the last several months at adding video to their tours. Back in mid-December when I put my Snoqualmie, WA rental property on the market I encouraged them to add video to their tours. They immediately added a feature they call “tactical video” (up to […]