Photography For Real Estate

I was talking to Rob Hudson of iFloorplan recently. Rob is a PFRE reader and was giving me a update on the iFloorplan product. I did a general post on floor plan creation about a year ago.
iFloorplan is a service for creating and hosting interactive floor plan tours. To create a iFloorplan tour you need [...]

Home sellers and buyers love to get home tours on DVD. For many years I gave all our listing customers and buyers of our listings a copy of 360 tours of their home on a CD. The CD’s I created were Windows only so the problem I ran into was that when we had a listing seller [...]

I ran across some 360’s that are the old restricted vertical field of view 360s and I feel obligated to explain why these things look awful and you should not use them. You used to see them on real estate tours all the time but now days they are used less. I’m not going to link [...]

I’ve had several recent conversations with real estate photographers about using 360s to market real estate. Some of the conversations came from asking if pfretour.com will be supporting 360 images. Others are photographers wanting to get into shooting 360s.
First I want to point out that I’m making these observations coming from a background of doing [...]

We’ve decided that PFREtour.com is ready to move out of the Beta testing mode so we will be launching it officially on Monday March 22. Alfie and Michael, the PFREtour developers, have been working hard to fix problems and add new features.
We want to formally thank the over 100 beta users for all their feedback and [...]

This last week I talked to two real estate photographers that have built area listing sites designed to reach home sellers with the message that good photography helps to sell homes ( John Quarles in the Birmingham, AL area and Dan Abraham in the Prince George, BC area). Area listing sites list part or all [...]

If you watched Steve Jobs demonstrate the iPad Wednesday you may have noticed while he browsed through the New York Times there was little blue cube on the screen. This is what the iPhone operating system (the iPad uses iPhone OS) displays when it encounters a Flash component on a page. It’s saying, “I don’t [...]

After roughly four weeks of beta testing we are as of today (Wed, Jan 6) expanding the PFREtour.com beta test to a wider audience. The next 100 people to sign-up (click here to sign-up) will be accepted and given a free tour. After we get 100 more people signed up we’ll not be accepting any [...]

Joel Burselm over at Future of Real Estate Marketing did a post recently that highlights some new wild and crazy technology by a Dutch company, yellowBird.
While I have to admit this technology is different and entertaining, I disagree with Joel’s statement that, ” This most definitely this has implications for real estate marketing.” Sure you [...]

For the last several years I’ve been ranting about various aspects of what makes an effective real estate photography tour. A few months ago I had the opportunity to partner with two experienced tour developers (Michael and Alfie LaPeter) to create tours that are designed for use by independent real estate photographers (PFREtour.com).  We are [...]

For the last couple of days I’ve been digging through the new features in the Lightroom 3 Beta. All I can say is Wow! There area a bunch of really cool new features in this version. Matt and Scott over at photoshopuser.com have a nice concise summary of the major features.
I think one of the [...]

I ran across PlanOmatic today. It’s one of the first tours I’ve seen that will recognize if it’s being browsed by an iPhone and adapt it’s display to the iPhone browser and screen size. This is an example (www.12thestrand.com ) of a PlanOmatic tour so you can see what it looks like in an ordinary browser. [...]

Whoa! Did I get an education today! A couple of my Kiwi readers (Neville and Martin) put me on to the subject of QR (quick response) codes. This is some of the coolest stuff I’ve run into in a long time. It all came out of my post yesterday about mobile phones being important in [...]

Last week Leandro Suarez a real estate broker in Mendoza, Argentina that I’ve been helping get started photographing his own listings ask me if there was some where that did free virtual tours. I believe Leandro’s question grew out of the post I did a while back on free websites. At first I was a [...]

Mobile devices are becoming increasingly significant as a tool for home buyers and and agents. Here are a couple of facts that suggest the trend that is occurring with mobile devices:

Smartphones now account for more than a quarter (25.8%) of worldwide traffic according to gizmag.com August figures with the Nokia N70 leading the pack with [...]