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Archive for the 'Staging & Styling' Category

How To Deal With A Huge Flag On The Front Of The Property You Are Shooting?

September 4th, 2016

Eric in Florida asks: I recently had an issue (actually happened a few times) that came up. While on a shoot, I got to the property, there was a huge American flag flying from the front of the home. Since I am a disabled Vietnam vet, I love to see people flying the flag. But […]

Previous Listing Agent Wants to Control How Photos of Their Staging are Used

August 3rd, 2016

Lisa in Texas asked the following: An interesting dilemma came across by desk today and I thought perhaps you might have some advice. I work for a real estate team who recently got a new sale listing. The home owners ended their listing agreement with their previous agent prior to hiring us. The previous agent […]

Do You Offer Virtual Staging As A Product With Your Real Estate Photography?

May 15th, 2016

I recently had a conversation with Marcus from virtuallystagedrooms.com. Marcus was taking issue about some of the things I’ve said on the blog in past posts about virtual staging. Marcus made the following arguments: …We use our own system to create beautiful looking furniture in the homes or listings of those empty properties, or we […]

How Do Real Estate Photographers Handle Empty Homes?

March 15th, 2016

Timothy in Indiana asks: I am very new to the art of real estate photography and photography in general for that matter. At the moment I am just shooting some homes for realtor friends when I get the chance simply for the experience. My question is how to handle empty homes. What are the do’s […]

How Do Real Estate Photographers Handle Properties That Are In Poor Condition?

February 9th, 2016

Aaron brings up one of the classic problems for listing agents and real estate photographers: I was recently contacted by an agent who took over a property from another agent, who didn’t/couldn’t sell the home. By no surprise, the house was vacant, dirty, all the light bulbs were missing or burnt out. They left all […]

Do You Provide Virtual Staging? What Software/Service Do You Use?

November 12th, 2015

Peter in Canada wants to hear about the subject of virtual staging. He says: I know you have covered virtual staging before but it’s been a while. My questions are: How many of you out there do virtual staging? What’s the best or most popular software for this? Yes, we discussed virtual staging about a […]

Should Real Estate Photographers Modify Staging?

February 3rd, 2015

Last week I got an interesting question from Francesca who is a stager: I recently staged a house that was supposed to be photographed the day after the staging. On that day I got a frantic call from the seller saying that her photographer “went ballistic” because of two chairs I placed in the family […]

How To Handle Personal and Religious Items In Real Estate Photography

November 11th, 2014

Eric raised the following question: I had a situation yesterday at a property and wanted to know how you and others handle religious items. Yesterday, while on a shoot I was working with two realtors. One was very adamant about removing the religious items without asking. The home owners were the nicest people, but had […]

The Ultimate Guide For Preparing A Property For Real Estate Photography

August 10th, 2014

The photo to the right is from an actual listing my wife and I had in 2005. Helping home sellers get their property ready for market is one of the most challenging parts of being a listing agent. Listing agents need to do more than talk about how to get a home ready. In many […]

How Far Would You Go To Clean Up For A Real Estate Shoot?

April 7th, 2014

Fred Light recently posted a video in the PFRE flickr forum that he did last December about the work that listing agents do cleaning up listings getting them ready for market. Helping home sellers get their property parade-ready for going on the market is one of the toughest but most important jobs that a listing […]

Real Estate Photographers And Stagers Have The Same Customers

June 18th, 2013

Christine Bickley in Brisbane sent me a recent video she and Deb Lindner of Mink Home Staging did explaining the fact that Deb and Christine are “really in the same business – helping people sell properties by creating that emotional connection that attracts buyers, draws them to the property and gets them to pay a premium prices […]

Build A Business Relationship With A Stager In Your Area

January 22nd, 2013

I recently got a question about shooting vacant homes. As an ex-agent the concept makes me cringe. Good agents should be providing marketing advice to homeowners. One area is homeowners should do anything to prevent a vacant home. Typically the real estate photographer doesn’t get a vote on this issue but I believe that photographers […]

Two Articles For Your Collection of Marketing Materials

August 28th, 2012

When you write real estate marketing copy for your website, brochures or if you are going to talk to an office full of agents about photography, it always helps to have some authoritative articles. Many of us consider the real estate photography message obvious but in a presentation or marketing copy it just amplifies the message if […]

What’s Important In Staging And Styling A Home

August 2nd, 2011

Joshua Vensel of Atlanta sent me the results of a study performed at Duke University in association with the American Society of Home Staging Professionals that is of interest to real estate photographers. The study results are here. Staging and styling a home is a huge factor in selling a home. And is also a […]

Real Estate Photographers and Stagers – A Mutual Business Opportunity

May 16th, 2011

I recently got a question asking what to charge a Stager for reuse of some photos for the stager’s web site. I realized that it’s been a long time since I’ve talked about the potential synergy between real estate photography and staging. In upper-end interior photography stagers, frequently called stylists almost always are an integral […]