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Archive for the 'Real Estate Photography 101' Category

Basics Of Elevated Exterior Photography For Real Estate

November 4th, 2013

The post last week on Jeffery Hogue’s bucket truck stirred up a lot of discussion about elevated shots. Clearly a large part of what Jeffery gets out of his bucket truck is advertising and visibility. Iran Watson does a good job in the comments explaining why a truck like this doesn’t make sense for everyone. However, I […]

Inexpensive Light Stand For Small Flashes – Ideal For Real Estate Photography

October 14th, 2013

A couple of weeks ago on my Real Estate Photographer Getting Started List, Harold commented  about the Aiptek ZAC-STD-5 tripod and how it was an inexpensive light stand for small flashes. The reason this is important for real estate photographers that use small flash for lighting, is that you want to put small flashes on light […]

Use Manual Flash And Manual Exposure For Real Estate Photography

October 8th, 2013

I get questions from people getting started in real estate photography about flash equipment that indicate that one of the things not very well understood is that the best way to use flash for real estate is to use flashes in manual mode. As usual, refer to the Interior Lighting With Multiple Strobes post for […]

Real Estate Photographer Getting Started List

September 29th, 2013

One of the most common questions I get asked is what do I need to get started as a real estate photographer or agent shooting their own listing photos?  I want to have a post I can refer people to that lists specific items. So here it is: DSLR: $200 used – The main reason you […]

New Video Tutorial On How Sensor Size Affects Focal Length

August 19th, 2013

Simon Maxwell, our man in London, has just released a brand new video tutorial on how sensor size affects the effective focal length of your lens. This subject is a huge issue when you are getting started in interior photography in that the less expensive DSLRs that a beginner will want to purchase will have […]

An Essential Step In Learning Real Estate Photography

July 30th, 2013

Some PFRE readers may not realize what an essential step participating in a group like the PFRE flickr group is to learning real estate photography. You may think you are doing great but until you compare what you are doing to others in the business and get some peer review of your work you can’t […]

So You Want To Be A Real Estate Photographer – Updated

July 14th, 2013

What is real estate photography? A large part of selling a property these days is about making it look good online. A property that looks good online will attract more potential home buyers to come look at it in person. Nowadays all real estate transactions start online. Real estate photography is photography that gets potential […]

Lightroom 5: Everything You Need To Get Started In Real Estate Photography

July 10th, 2013

It’s been a month since Lightroom 5 was released and I have to say I really like this version! In previous versions of Lightroom my inclination was to take a round trip to Photoshop to straighten verticals that were any more than slightly out of vertical because I was just more comfortable with vertical straightening in […]

The Real Estate Photography 101 Category And FAQ Page

July 9th, 2013

Every week I try to do one post that focuses on some aspect of the basics of getting started in real estate photography because it’s very clear from many of the questions I get that there is a bunch of people out there just starting at building a business as a real estate photographer. Over […]

Flash For Beginners – Why You Eventually Really Do Need To Use Flash

June 9th, 2013

Various polls that I’ve done indicate that roughly half of real estate photographers use small flashes in their shoots. I feel particularly qualified to talk about how people try to avoid using flash because even though I purchased my first flash (an SB-26) for real estate photography work in about 1995 I managed to avoid […]

The Yongnuo YN-560-III – Trigger Optically Or With RF602/603 triggers

June 5th, 2013

A while back I did a post on the YN-560-II, and how it is a good all around manually triggered flash that you can use if you are using Scott Hargis’s Lighting Interiors manual flash technique. For details see Lighting Interiors e-book or Scott’s Lighting Video series. The YN-560-III that was introduced in January of 2013 […]

A New Video Tutorial On Enfuse Processing By Simon Maxwell

May 26th, 2013

Enfuse processing is very widely used in interior real estate work these days (about half of all real estate photographers). Enfuse refers to Exposure Fusion which is an alternative bracketing processing technique to HDR. The most popular implementations of Exposure Fusion are LR/Enfuse and Photomatix (sometimes referred to as blending). Because LR/Enfuse and Photomatix both have […]

One Of The Most Effective Ways To Improve Your Real Estate Photography

March 5th, 2013

Some PFRE readers may not realize that there is a large flickr forum associated with this blog. I have to say that the PFRE flickr forum is one of the most powerful forms of photographic education that I’ve ever witnessed. There are several ways to benefit from this free educational forum. You can: Just look […]

Everything Real Estate Photographers Need To Know About Tours

February 19th, 2013

In the last few months I’ve gotten quite a few questions about tours so I though it would a good time to revisit the subject. The central question is are tours important? Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant a series of 360 […]

The 10 Essentials Of Real Estate Photography

February 10th, 2013

I’ve been using what I’ve called the 10 essentials of real estate photography for a long time in my Photography For Real Estate eBook and the Realtors Guide to Using Photography in Real Estate Marketing. This is my attempt to boil down principles into a concise statement. Last October I did some tinkering with the […]