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Archive for the 'Real Estate Photography 101' Category

Recommended Gear To Get Started In Real Estate Photography

January 25th, 2017

As a follow up to some of the input I got on my post about what readers would like to see me change on the blog, I’m updating my page where I recommend gear for people getting started in real estate photography. The new page is here. The suggestion was that rather than recommending just […]

Wayne Capili’s Presentation On Getting Started In Real Estate Photography

December 30th, 2016

Last week on Christmas eve Wayne Capili posted this little Spark presentation on Facebook about getting started in real estate photography. While I’ve done posts about Wayne’s real estate gear before I think this little presentation is important because:

Starting In Real Estate Photography Without Using Flash

November 16th, 2016

Fred in Florida asks: I am at the very early stages of studying RE photography as a second career. My plan is to start off by shooting lower end homes while I study to acquire the knowledge and skill  for shooting higher end homes. So how important it is to start off using strobes and […]

Getting Started In Real Estate Photography For The Least Cost

July 14th, 2016

This subject has been one of the most popular subjects here on the PFRE blog for many years. Here is what I used to recommend. But over the last year or so things have changed. I feel the need to rewrite my recommendations. Here are the ground rules: Don’t fool around with SmartPhones or non-interchangeable […]

What Are Real Estate Listing Agents Concerns When Hiring A Photographer?

January 28th, 2016

Jamie who is just starting out in real estate photography in Seattle asks: When working with new agents do you have any recommendations of questions to ask the agent? In my limited experience every agent has different expectations and I want to ensure that I’m delivering images that meet and/or exceed their expectations. Here are […]

Sony A6000: The PFRE Product Of The Year

January 1st, 2016

Over the last several months I’ve become so convinced that the revolution that we’ve been seeing with the mirrorless cameras coming out of Sony is a very significant development in photographic gear. Wayne Capili introduced us last September to the Sony A6000 and 12 mm Rokinon lens in his insightful guest post. And he has been showing […]

Explanation Of Real Estate Photo Licensing For Agents

December 29th, 2015

Eric in Southern California asked for the following: I’ve been looking through the site for a basic simple explanation on copyrights and usage for real estate agents to understand. I’ve been a photographer for most of my life and doing real estate photos for about eight years and in working with several different agents in […]

Don’t Charge For Real Estate Photography Until Your Verticals are Vertical

December 7th, 2015

Recently my wife Levi (a Realtor for 26 years) erupted in laughter at her computer and showed me these photos on an email flyer she for a listing in Tacoma, WA. What my wife was laughing about is the row of little photos along the bottom that all have wacky verticals. When you line them […]

Choosing Gear To Get Started in Real Estate Photography For Least the Cost

December 2nd, 2015

Note: I’m taking a vacation break through the end of next week so during that time, starting today, I’ll be reposting some of the most popular PFRE posts of all time.  The underlying assumption here is that you want to get started with the lowest possible cost. First some general principles:

The Spanish Version Of What Real Estate Agents Need To Know About Photography

March 31st, 2015

Thanks to Manu Luque at guolker.es in Torrevieja, Spain the free PFRE e-book, What Real Estate Agents Need To Know About Photography is now available in Spanish. With the addition of Spanish this free resource for real estate agents is now available in 7 languages (English, Russian, German, Italian, Ukrainian, Croatian and Spanish). Click here […]

What Real Estate Agents Need To Know About Photography

July 22nd, 2014

Because Scott Hudspeth invited me to speak next Tuesday at his real estate agent Mastermind webinar. I decided to update what I used to call the Realtors Photo Guide. I’ve changed the name of this free ebook that I give away on the blog (the white Free Download ad on the left side-bar). I changed the […]

In Pursuit Of The Money Shot

January 5th, 2014

In real estate photography there’s one shot that is as important as all the others put together. The primary exterior shot. Most MLS’s (but not all) require this first shot in the listing photos to be an exterior shot. It’s the shot has the potential to grab the buyers attention and motivates them to look […]

The Most Popular Lens For Real Estate Photography: Canon 10-22mm

December 17th, 2013

After watching the poll on the lens table for many years, I can’t help from commenting on the results. I’m totally stunned that the Canon 10-22mm is the most popular lens, and it has been for the entire three or four years I’ve had a lens poll. Not that it isn’t a great lens, it […]

The Real Estate Photography Business Is Cyclical – Plan For It

November 13th, 2013

This is not news to anyone that has been close to the real estate business for a while. However, I thought it would be useful to talk about this subject for those building their business in real estate photography. The message is: the real estate photography business is very cyclical because the number of listings […]

Target Your Real Estate Photography Marketing

November 11th, 2013

I’ve talked to several people recently that are building their real estate photography business, and have talked about doing general, non-targeted type marketing. I think it’s worth raising the fact again that as a real estate photographer building your business targeted marketing should be your top priority. Here’s why: Your potential clients (listing agents in a specific […]