Archive for the 'Photo Technique' Category

What Is The Single Most Valuable Shot You Can Put On A Listing?

May 9th, 2012

Joanna Michl, who does real estate photography in the Greater Philadelphia Area ask for some feedback on this twilight shot because she says she doesn’t do many twilight shots. First of all, from a marketing point of view, a great twilight exterior shot is the single most valuable photo that you can have on a listing. Steve [...]

A Demonstration Video Of High-end Interior Technique By Roger Brooks

November 14th, 2011

Thanks to Harry Lim in Orlando, FL for pointing this video out to me. This is a meticulous demonstration by Roger Brooks, a Architectural and Interior Photographer in Vancouver, BC demonstrating  a lighting/post process layering technique commonly used in high-end Architectural Interior photography. Note that I show it here as an educational illustration of how many Architectural [...]

Get A Free Copy of LightTrac For The iPhone/iPad

August 28th, 2011

About 10 months ago when it first came on the market I did a post on the LightTrac iPhone App. The guys from LightTrac saw the post and are now going to give PFRE readers some free copies of LightTrac as a promo for their up coming version 2.2 for the iPhone/iPad. See below on [...]

Birdview- Another Shoot From Malibu Photographer/Realtor Mike Gardner

June 15th, 2011

Mike Gardner from Malibu sent me one of his recent shoots of the Birdview Property that overlooks the beach at Malibu. Mike says that on this shoot he bracketed the white balance. That is, on each of the interior shots he made exposures with white balance set for the exterior (windows) and other exposures with [...]

Perspective Distortion In Real Estate Photography

June 7th, 2011

A very real issue in real estate photography is perspective distortion. It comes up all the time because real estate photographers use wide angle lenses which are famous for two types of distortion: Barrel distortion: This is a lens defect prominent in ultra-wide zooms where straight lines near the edge of the image are curved. [...]

Bracketing With Flash For Exposure Fusion and HDR

August 26th, 2010

I’m amazed by the number of people I talk to that are mixing flash with the bracketing shots they are shooting for Exposure Fusion (Blending in Photomatix) and HDR. Plus I’ve gotten a number of questions asking how to to shoot brackets with flash. The first question is why? What’s the point of using flash [...]

Ultra-Wide Lenses Need to Be Used with Restraint

June 20th, 2010

A reader recently told me, “I know you don’t think the 14mm (full frame) lens is suitable for RE work, but I have found that to be quite the opposite! I have the Nikkor 14-24mm f/2.8 lens (the finest lens I have ever owned hands down for RE work!!) & I use it @ 14mm [...]

Shooting Brackets For Exposure Fusion and HDR – Part 2

April 15th, 2010

In Part 1 of this post I showed examples of the fact that three, brackets are not always enough to capture the full dynamic range in a scene. And posed the question, “how do you make sure you capture the full dynamic range?” There are several methods: Shoot more brackets than you need: With this [...]

A Wonderful Demonstration of Creating Interior Photographs

January 28th, 2010

For those that may not have noticed Jeremy Esland’s thread in the PFRE flickr group recently, I think it is worth posting here again. This before and after gallery is from ampimage.com. The owner of the site, Ashley Morrison, specializes in interior and hotel photography. Ashley works with Marie McMillen an interior designer when shooting [...]

Work Fast, Cut The Corners That Don’t Matter to Anyone But You

October 4th, 2009