Photography For Real Estate

It’s a good time of the year to look at what worked well in 2007 and to plan how to refine focus to what works best in the coming year. So I was looking over the top PFRE posts for this year. To rank these I used a combination of traffic and comments. A low […]

I’ve had several comments and questions about my blog header image that’s along the top of the blog now so I thought I’d do a post on the story behind this image since it is one of my favorite images.
First of all thanks Shaun for pointing out that the original image that came with this […]

Thanks to Dave Moore studios for pointing out the atticfirearchitecture.com site.
Atticfire is an architectural photography team working out of Savanna, Georgia that claims to shoot 8 spaces a day (5 shots above the industry standard). Remember, this is not real estate photography this is architectural photography where 3 spaces a day is the standard because […]

Lots of good comments on the last post about straightening walls. There are several of the comments that are worth expanding on.
The best way is to get the wall right while shooting. Absolutely, do everything you can to get the walls straight while shooting like using a tripod and using the right and left […]

I have found my mission in life and it is to make sure all the walls in real estate marketing photos do not have converging verticals!
There is something about making walls straight that is hard for photographers to get. Apparently, it just isn’t obvious that walls like the ones above detract from an image. […]

I wanted to highlight and comment on Aaron Leitz’s front shot of a simple little 1950’s style home in Seattle that he posted to the Photography For Real Estate group on flickr.
This is a great example of the challenge that most real estate photographers are faced with every day. That is, the home isn’t a […]

The recent latimes.com article by Ann Brenoff is another must read real estate photography article for your marketing kit. Much like the NYTimes article I featured last February, this article gives a some good real estate photography statistics and some shooting tips from Santa Monica-based Nick Springett and Everett Fenton Gidley, the big guns […]

Saskatoon, Saskatchewan Realtor Norm Fisher has put together a hilarious presentation on how unbelievably bad real estate photography can get. The “hold on, I think we are going over” shot is my favorite.
If you watch the presentation to the end you’ll see that this “tour” does more than show bad photos, it is a promotion […]

M. James Northen sent me an example of a shot that he used Photomatix to get. M.J. says:
“An immediate results technique is photomatix HDR image for problem exteriors …. North facing homes are a bitch. Sun just never seems right. A gorilla ladder – 11’ up including human standing on the ladder – tripod […]

M. James Northen made some appropriate observations. My recent posts that give some references to info about the fine points of rather involved interior lighting should not be miss construed to mean that this is the way real estate photography is approached. On the contrary real estate photography must be done on a time scale […]