Archive for the 'Marketing' Category

Expand Your Real Estate Photography Services to FSBOs

June 19th, 2007

Here is an interesting possibility for expanding your RE photography business to solicit business for FSBOs in your area. This person in the Bay area is promoting their services to For Sale By Owners (FSBOs) in the bay area. I think this is a good idea! Their ad is as follows:

Real estate photography, flyer […]

vFlyer Announces Watermark Plus

June 15th, 2007

Today vFlyer add a service call Watermark Plus which is a image enhancing service offered as part of vFlyer that allows users to merchandise and enhance photos and images by adding text, graphics, logos and watermarks to them - quickly and easily. The service allows online sellers to:

Protect photos by adding visible watermarks and logos
Enhance […]

Ad on newyork.craigslist.org: $12 per assignment photo taking job

June 14th, 2007

Drew King who works in the NY area sent me this craigslist ad. Since it will expire some time, I’ll repost it below so everyone can continue to read it:
I am a real estate agent who needs someone to take pictures of homes in the Nassau and Suffolk area (wwww.BrianSilvestry.com) I work with deadlines so […]

Statistics That Drive Real Estate Photography

June 13th, 2007

A recently released study of the California Association of Realtors use of Technology by Leslie Appleton-Young, Chief Economist of the California Association of Realtors (CAR) reaffirms the trends in the Real Estate that are driving the demand for good Real Estate photography. Here are a few of the report’s findings:

About 3 of 4 (73%) adult […]

vFlyer.com Listing Widget

June 9th, 2007

Last week I had to post our rental home on craigslist.org. Since I use vflyer.com to create my craigslist ads I was looking around on vflyer.com and noticed they have added some new features since the last time I was there.
To me the most interesting feature is the listing widget feature. This is a feature […]

LATimes Article: Shoot — It’s For The Web

June 7th, 2007

The recent latimes.com article by Ann Brenoff is another must read real estate photography article for your marketing kit. Much like the NYTimes article I featured last February, this article gives a some good real estate photography statistics and some shooting tips from Santa Monica-based Nick Springett and Everett Fenton Gidley, the big guns […]

Combining Real Estate Photography And Tour Hosting

June 6th, 2007

I just ran across an article and audio interview over at Small Business Trends Radio on how Kelly Thomas the founder of www.sihometours.com has combined real estate photography with tour hosting as a business. There is a 50+ minute audio interview at the bottom of the page. I noticed this article because Kelly signed up […]

How To Find Real Estate Photography Clients - Part 2

June 5th, 2007

I can tell by comments and the flickr discussion threads that I need to say more about finding successful Realtors to sell your real estate photography services to.First of all the technique I described yesterday of researching who the listing agents are in your area is not so much about sending post cards as it […]

How To Find Real Estate Photography Clients

June 4th, 2007

In the last week I’ve explained how to find real estate photography clients to several people so there are probably others out there that need to know the same thing.Since your primary clients are Realtors you need to understand that all Realtors specialize in either working with buyers (buyers agents) or sellers (listing agents). As […]

Sell Real Estate Photos To A Client Multiple Times

June 3rd, 2007

Last week M James Northen sent me some examples of postcards (click the image above to see his PDF that has 6 examples) and a brochure that he created for a client.
These are great examples of how real estate photographers can sell the same photos they sell to a Realtor client for the MLS a […]