Archive for the 'Marketing' Category

What’s Your Level Optimism About Real Estate Property Video?

November 13th, 2011

I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]

Use Video To Market Your Real Estate Photography: An Example By Mike Kelley

November 9th, 2011

Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]

Real Estate Photographers Need to Know About SlideshowPro.com

November 8th, 2011

Last week I was talking to David Eichler about the options for great looking slide shows. David thought that Slideshow Pro was flash only. It’s not. Generally there are two kinds of real estate photographers: Ones that don’t have any inclination or desire to fool around with HTML and would rather just use turn-key tours. [...]

Educating Real Estate Agents About Marketing Photography

November 6th, 2011

Recently Lawrence Gray of Orlando/Oviedo, FL sent me a draft of a brochure that he was designing that he plans to use to target the agents that are using the discount run-n-gunner photographers. Lawrence describes the intent of his marketing brochure as follows: To Educate Realtors of what to look for in Real Estate Photography. It [...]

Are QR Codes Failing?

October 25th, 2011

I ran across this post the other day at iMediaConnection.com and I have to admit that I was a little surprised because my impression has been that, while not taking over the marketing world by storm, QR codes are starting to be used more. I’ve been seeing more and more of them in Magazines especially in the last [...]

What Ever Happened To REAL Estate?

October 12th, 2011

The Revolution That is Now Occurring In Jobs

October 9th, 2011

Seth Godin (a prolific marketing writer) did a post on his blog recently that I think was particularly insightful and timely considering state of jobs world wide. Seth explains his view on the changing nature of jobs. This quote sums up the post: When everyone has a laptop and connection to the world, then everyone owns [...]

The Importance of Real Estate Front Shots

October 3rd, 2011

Several discussions I’ve had recently brought up various aspects of the fact that the front exterior photo is THE most important photo in real estate marketing. The reason is that time and time again the listing agent is forced to choose a single photo that is  represents the home and is either featured most prominently [...]

Here’s Another Reason For Real Estate Photographers in US to Focus On Upper-End Agents

September 28th, 2011

This morning in my local small town paper ran an AP syndicated story on front page pointing out how the in the US the upper-end real estate  market was recovering while everything else wasn’t: In America, it’s starting to feel as if there are two housing markets. One for the rich and one for everyone [...]

Upper-end Home Buyers and Sellers Are More Likely to Use iPads Than Other Devices

September 7th, 2011

John Quarles is a Realtor/Photographer/videographer  in Birmingham. AL. John has been testing various video hosting services recently so he’s been looking closer than usual at the stats from the videos he has hosted at different hosting services. He was a little startled to find that 75% of the visitors to his videos were IOS browsers. [...]