November 13th, 2011
I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]
November 9th, 2011
Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]
November 8th, 2011
Last week I was talking to David Eichler about the options for great looking slide shows. David thought that Slideshow Pro was flash only. It’s not. Generally there are two kinds of real estate photographers: Ones that don’t have any inclination or desire to fool around with HTML and would rather just use turn-key tours. [...]
November 6th, 2011
Recently Lawrence Gray of Orlando/Oviedo, FL sent me a draft of a brochure that he was designing that he plans to use to target the agents that are using the discount run-n-gunner photographers. Lawrence describes the intent of his marketing brochure as follows: To Educate Realtors of what to look for in Real Estate Photography. It [...]
October 25th, 2011
I ran across this post the other day at iMediaConnection.com and I have to admit that I was a little surprised because my impression has been that, while not taking over the marketing world by storm, QR codes are starting to be used more. I’ve been seeing more and more of them in Magazines especially in the last [...]
October 9th, 2011
Seth Godin (a prolific marketing writer) did a post on his blog recently that I think was particularly insightful and timely considering state of jobs world wide. Seth explains his view on the changing nature of jobs. This quote sums up the post: When everyone has a laptop and connection to the world, then everyone owns [...]
October 3rd, 2011
Several discussions I’ve had recently brought up various aspects of the fact that the front exterior photo is THE most important photo in real estate marketing. The reason is that time and time again the listing agent is forced to choose a single photo that is represents the home and is either featured most prominently [...]
September 28th, 2011
This morning in my local small town paper ran an AP syndicated story on front page pointing out how the in the US the upper-end real estate market was recovering while everything else wasn’t: In America, it’s starting to feel as if there are two housing markets. One for the rich and one for everyone [...]
September 7th, 2011
John Quarles is a Realtor/Photographer/videographer in Birmingham. AL. John has been testing various video hosting services recently so he’s been looking closer than usual at the stats from the videos he has hosted at different hosting services. He was a little startled to find that 75% of the visitors to his videos were IOS browsers. [...]
