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Archive for the 'Marketing' Category

What Do Real Estate Photographers Give Their Top Clients?

March 26th, 2017

Patrick in Houston asks: I’m interested in what, if anything, do real estate photographers give to TOP clients. (Starbucks gift cards, discounts, etc)? I like gift cards (both Starbucks and Amazon) because everyone can use them and they are easy to get and give. Having been in a real estate office for 10 years I […]

How Should Real Estate Photographers Be Promoting Their Services on Social Media

March 23rd, 2017

Dave in NJ asks: What are some tips for real estate photographers promoting their services via Facebook and Instagram? What information should the photographer include when posting property photos or videos? I like to include the agent’s name, contact info, property address, MLS#, and then link to the listing. I like to show that I […]

Are Black and White Images Appropriate for Real Estate Marketing?

February 24th, 2017

Ron in Texas asks: I wanted to run this idea by you and your readers. I live in a small Texas border town and do RE photography (still and drone) as a retirement supplement, and there are a limited number of high-end homes to shoot here. I stay reasonably busy, but could always use a […]

Is It Useful for Real Estate Photographers to Promote Listings They Shoot on Social Media?

February 10th, 2017

George in California asks: A local real estate photography company offers to advertise a listing they photographed for their clients.  They advertise on their company social media page and charge agents for the service. This appears to be a popular service. Is this legal? I see no reason why promoting your clients listings on social media […]

How to Market Real Estate Photography to Real Estate Agents

February 2nd, 2017

Devon in CA says: I recently introduced myself to a large office of Realtors in my area with intentions to just get my flyers around. However the lady at the front desk told me that very few of their realtors were in at the time. She suggested to me to actually contact the office manager […]

How Real Estate Photographers Can Use Referral Marketing

January 18th, 2017

Darren in CA asks the following question: My question is in regards to referral perks. Are there any specific do’s and dont’s or legal barriers when it comes to providing cash or gift incentives to marketing coordinators or office managers of real estate brokerages (I’m in California, so this may be a state applicable thing)? […]

Here is a Targeted Approach to Email Marketing That Works For Real Estate Photographers

January 15th, 2017

Here is a focused approach to email marketing that one reader reports a 25% success rate with. Usually, email marketing tends to not be very focused. That is, you perhaps send emails to a thousand agents in your local area once every few months. The more focused and targeted your emails are the more effective they […]

A Real Estate Photography Marketing Success Story

January 12th, 2017

There’s always a lot to be learned from studying real estate photography success stories. It’s been a while since I’ve posted a success story but recently I ran across one that is worth passing on. Remember, this is one person’s approach in one location. There is no one way to build a successful business. Here is […]

Real Estate Photography: Marketing, Pricing, and Client Relations

November 28th, 2016

Scott Hargis has a great new video class on Lynda.com about “Real Estate Photography: Marketing, Pricing, and Client Relations”. Long time PFRE readers have read many of Scott’s approaches to marketing, pricing, and client relations in his comments right here on the blog and in PFRE Flickr group discussions but this two and a half-hour video […]

How Do To Say “Thank You For A Great Year” To Your Clients?

November 27th, 2016

George in NJ raises an important subject for this time of the year: It’s that time of year when we get to be thankful for our blessings.  In years past, I’ve sent gift baskets to my bigger clients. This year with so many clients, I’m sending a package of marketing goodies and a heartfelt thank […]

How Do You Market To Agents That Have Never Used Professional Photography?

November 15th, 2016

Adam in Wisconsin says: I live in Door County, Wisconsin, the peninsula north of Green Bay. There are LOTS of million dollar shoreline properties and plenty of upper end homes that sell well. To the best of my knowledge, there are no real estate photographers in the area. However I do see some of the […]

How Do Independent Real Estate Photographers Compete With Large Companies?

October 20th, 2016

Martina in Atlanta asks the following question: I am just starting out in real estate photography. The problem I am encountering is that many real estate agents hire company’s that provide virtual tours and a whole marketing package (flyers, virtual tour, weekly sellers report etc.) They also provide photographers. I signed on with a company […]

What About Self Hosted Slide Shows?

August 10th, 2016

John in Texas asks: I did a quick search on the PFRE blog and did not see any recent discussion about tools that can be used to create and host slideshows. Any suggestions? The last post I did on real estate photographer hosted slide shows was here, back when SlideShoPro discontinued their product. Probably the […]

How Can Real Estate Photographers Use Social Media To Promote Their Business?

June 27th, 2016

Daniel recently asked: I have a question in regards to real-estate photographers and social marketing. I’ve been in business for 5 years now but have never done ANY type of advertising (besides maybe a handful of business cards). I’ve recently created a FaceBook page for my business but it’s constantly blank as I seem to […]

What About The Claim That Marketing Does NOT Sell Homes?

March 14th, 2016

David in Tucson, AZ recently said: We received an e-mail from an agent recently. The agent was promoting himself by educating potential clients that “Marketing does NOT sell homes, but the market itself sells homes.” He argues that homes that are priced incorrectly will NOT sell. We have all seen instances where this is true. […]