Archive for the 'Marketing' Category

How Real Estate Photographers Can Use Referral Marketing

January 18th, 2017

Darren in CA asks the following question: My question is in regards to referral perks. Are there any specific do’s and dont’s or legal barriers when it comes to providing cash or gift incentives to marketing coordinators or office managers of real estate brokerages (I’m in California, so this may be a state applicable thing)? […]

Here is a Targeted Approach to Email Marketing That Works For Real Estate Photographers

January 15th, 2017

Here is a focused approach to email marketing that one reader reports a 25% success rate with. Usually, email marketing tends to not be very focused. That is, you perhaps send emails to a thousand agents in your local area once every few months. The more focused and targeted your emails are the more effective they […]

A Real Estate Photography Marketing Success Story

January 12th, 2017

There’s always a lot to be learned from studying real estate photography success stories. It’s been a while since I’ve posted a success story but recently I ran across one that is worth passing on. Remember, this is one person’s approach in one location. There is no one way to build a successful business. Here is […]

Real Estate Photography: Marketing, Pricing, and Client Relations

November 28th, 2016

Scott Hargis has a great new video class on about “Real Estate Photography: Marketing, Pricing, and Client Relations”. Long time PFRE readers have read many of Scott’s approaches to marketing, pricing, and client relations in his comments right here on the blog and in PFRE Flickr group discussions but this two and a half-hour video […]

How Do To Say “Thank You For A Great Year” To Your Clients?

November 27th, 2016

George in NJ raises an important subject for this time of the year: It’s that time of year when we get to be thankful for our blessings.  In years past, I’ve sent gift baskets to my bigger clients. This year with so many clients, I’m sending a package of marketing goodies and a heartfelt thank […]

How Do You Market To Agents That Have Never Used Professional Photography?

November 15th, 2016

Adam in Wisconsin says: I live in Door County, Wisconsin, the peninsula north of Green Bay. There are LOTS of million dollar shoreline properties and plenty of upper end homes that sell well. To the best of my knowledge, there are no real estate photographers in the area. However I do see some of the […]

How Do Independent Real Estate Photographers Compete With Large Companies?

October 20th, 2016

Martina in Atlanta asks the following question: I am just starting out in real estate photography. The problem I am encountering is that many real estate agents hire company’s that provide virtual tours and a whole marketing package (flyers, virtual tour, weekly sellers report etc.) They also provide photographers. I signed on with a company […]

What About Self Hosted Slide Shows?

August 10th, 2016

John in Texas asks: I did a quick search on the PFRE blog and did not see any recent discussion about tools that can be used to create and host slideshows. Any suggestions? The last post I did on real estate photographer hosted slide shows was here, back when SlideShoPro discontinued their product. Probably the […]

How Can Real Estate Photographers Use Social Media To Promote Their Business?

June 27th, 2016

Daniel recently asked: I have a question in regards to real-estate photographers and social marketing. I’ve been in business for 5 years now but have never done ANY type of advertising (besides maybe a handful of business cards). I’ve recently created a FaceBook page for my business but it’s constantly blank as I seem to […]

What About The Claim That Marketing Does NOT Sell Homes?

March 14th, 2016

David in Tucson, AZ recently said: We received an e-mail from an agent recently. The agent was promoting himself by educating potential clients that “Marketing does NOT sell homes, but the market itself sells homes.” He argues that homes that are priced incorrectly will NOT sell. We have all seen instances where this is true. […]

How Do Real Estate Photographers Compete With Established Photographers?

February 18th, 2016

Drew asked this important question: The area I’m in an area that has a hot real estate market and there are a good amount of real estate photographers. What are some things I can do to stand out from the pack? This is a classic question! We’ve discussed this subject before. As the number of real […]

Effective Social Communication for Real Estate Photographers

January 11th, 2016

This is a guest post by Suzanne Feinberg. I wanted to pass along some valuable information regarding LinkedIn as it relates to best business practices. When your page and profile are designed to attract attention; when you use posts to convey important information (regular or sponsored posts); when you belong to groups that improve your […]

What Do Good Real Estate Marketing Photos Look Like?

December 13th, 2015

Last week Jim in Denver asked: I’m Looking for a list of 6 to 8 characteristics of a good real estate photo set. Is there anything in the archives? Jim, you are in luck we have 10 essential principles of real estate marketing photography that is in our free PDF called What Real Estate Agents Need To Know […]

What Do Real Estate Photographers Do To Make Exteriors Look Better In Late Fall And Winter?

November 3rd, 2015

Bill who is located in the New Mexico asked the following question: Wondering if the pros use any different technique during late fall and winter RE shoots. I would guess if really cold the exterior shots drop down to a minimum, the ground is brown or snow covered, flowers are dead, beauty and color has […]

Tracy and Kathy Nelson of Interview Scott Hargis

November 1st, 2015

Last Friday Tracy and Kathy Nelson, a husband and wife real estate broker team in Seattle, WA interviewed Scott Hargis on their weekly interview series. The interview with Scott is 25 minutes long a they discuss the following topics: What are your top tips for ensuring a home is presented well online and off […]