Archive for the 'Marketing' Category

How Do Independent Real Estate Photographers Compete With Large Companies?

October 20th, 2016

Martina in Atlanta asks the following question: I am just starting out in real estate photography. The problem I am encountering is that many real estate agents hire company’s that provide virtual tours and a whole marketing package (flyers, virtual tour, weekly sellers report etc.) They also provide photographers. I signed on with a company […]

What About Self Hosted Slide Shows?

August 10th, 2016

John in Texas asks: I did a quick search on the PFRE blog and did not see any recent discussion about tools that can be used to create and host slideshows. Any suggestions? The last post I did on real estate photographer hosted slide shows was here, back when SlideShoPro discontinued their product. Probably the […]

How Can Real Estate Photographers Use Social Media To Promote Their Business?

June 27th, 2016

Daniel recently asked: I have a question in regards to real-estate photographers and social marketing. I’ve been in business for 5 years now but have never done ANY type of advertising (besides maybe a handful of business cards). I’ve recently created a FaceBook page for my business but it’s constantly blank as I seem to […]

What About The Claim That Marketing Does NOT Sell Homes?

March 14th, 2016

David in Tucson, AZ recently said: We received an e-mail from an agent recently. The agent was promoting himself by educating potential clients that “Marketing does NOT sell homes, but the market itself sells homes.” He argues that homes that are priced incorrectly will NOT sell. We have all seen instances where this is true. […]

How Do Real Estate Photographers Compete With Established Photographers?

February 18th, 2016

Drew asked this important question: The area I’m in an area that has a hot real estate market and there are a good amount of real estate photographers. What are some things I can do to stand out from the pack? This is a classic question! We’ve discussed this subject before. As the number of real […]

Effective Social Communication for Real Estate Photographers

January 11th, 2016

This is a guest post by Suzanne Feinberg. I wanted to pass along some valuable information regarding LinkedIn as it relates to best business practices. When your page and profile are designed to attract attention; when you use posts to convey important information (regular or sponsored posts); when you belong to groups that improve your […]

What Do Good Real Estate Marketing Photos Look Like?

December 13th, 2015

Last week Jim in Denver asked: I’m Looking for a list of 6 to 8 characteristics of a good real estate photo set. Is there anything in the archives? Jim, you are in luck we have 10 essential principles of real estate marketing photography that is in our free PDF called What Real Estate Agents Need To Know […]

What Do Real Estate Photographers Do To Make Exteriors Look Better In Late Fall And Winter?

November 3rd, 2015

Bill who is located in the New Mexico asked the following question: Wondering if the pros use any different technique during late fall and winter RE shoots. I would guess if really cold the exterior shots drop down to a minimum, the ground is brown or snow covered, flowers are dead, beauty and color has […]

Tracy and Kathy Nelson of Interview Scott Hargis

November 1st, 2015

Last Friday Tracy and Kathy Nelson, a husband and wife real estate broker team in Seattle, WA interviewed Scott Hargis on their weekly interview series. The interview with Scott is 25 minutes long a they discuss the following topics: What are your top tips for ensuring a home is presented well online and off […]

Eight Principles For Real Estate Photography Portfolio Sites

October 28th, 2015

Richard recently asked “Any suggestions on which Hosting service would be best suited for real estate photographers”? Back in July of this year we had a good discussion on where to host your site. There are 10o’s of good template photographer hosting sites. More important than where you host your site is how you configure your site. […]

The Science Behind Using Your Headshot In Online Profiles

October 26th, 2015

I look at a lot of websites and I’m always so pleased when I look at a site where there’s a head shot on the about page or the contact page. The online world can be very impersonal and nothing makes a site more personal than a headshot of the owner of the site. I […]

Terrible Real Estate Agent Photos: A book of The Most Baffling Property Photos

October 21st, 2015

In Monday’s post we were discussing the challenging problem of getting some real estate agents to realize that their photos are terrible. Long time PFRE blog reader Karl Punsvik of Narvik, Norway (Probably the northern most PFRE reader) made a comment that I think deserves some special coverage. Karl’s comment was: “How Do You Get It Across […]

How Do You Get It Across To Some Realtors That Their Photos Are Awful?

October 18th, 2015

Matt asks: Is there a way to tactfully and respectfully communicate to a real estate agent that you can tell they are taking their own photos, and that they should consider upgrading to professional photography? These photos typically feature converging verticals, overexposed ceilings from flash, and dark secondary rooms (through doorways, etc). When I ask […]

Does High Demand For Real Estate Reduce Demand For Real Estate Photography?

October 13th, 2015

I recently got a very interesting question from Martin in Vienna, Austria. Martin says: I’ve been reading the PFRE Blog for two years. I´m very excited about the idea of a PFRE Business here in Vienna. Now I work fulltime as Insurance sales. I have two little girls and a wife. My Dream is to shoot the luxury House and Apartments here […]

Six Ways Real Estate Photographers Can Compete Against Established Photographers?

September 13th, 2015

Christian in the Seattle area posed this important question: I am reading a lot about marketing to Real Estate Agents. I’m in South King County (greater Seattle area). Many of the top tier agents in my area are using professional photographers. Some of the photographers however do not provide what I feel is “professional quality”. […]