October 3rd, 2011
Several discussions I’ve had recently brought up various aspects of the fact that the front exterior photo is THE most important photo in real estate marketing. The reason is that time and time again the listing agent is forced to choose a single photo that is represents the home and is either featured most prominently [...]
September 28th, 2011
This morning in my local small town paper ran an AP syndicated story on front page pointing out how the in the US the upper-end real estate market was recovering while everything else wasn’t: In America, it’s starting to feel as if there are two housing markets. One for the rich and one for everyone [...]
September 7th, 2011
John Quarles is a Realtor/Photographer/videographer in Birmingham. AL. John has been testing various video hosting services recently so he’s been looking closer than usual at the stats from the videos he has hosted at different hosting services. He was a little startled to find that 75% of the visitors to his videos were IOS browsers. [...]
August 3rd, 2011
Jon May, real estate photographer on the Australian Sunshine Coast was asking me recently about the subject of doing a blog in addition or associated with his portfolio site. Jon asked, what should I blog about and how can I use it to build your business etc. Jon started blogging just recently to take advantage [...]
June 22nd, 2011
Through his photographer/videographer, Heath Cowart, I recently met Paul Wilander who is a top producing broker in Brevard, NC. Paul opened his own real estate brokerage (Looking Glass Realty llc) in November 2010 with the aim at providing his clients with the most effective, cutting edge marketing available. Paul’s experience is that professional photography and video are the [...]
May 30th, 2011
I had a different post scheduled for today but I just discovered Guy Kawasaki’s new book Enchantment: The Art of Changing Hearts, Minds, and Actions. So I am anxious to pass it on to everyone. I don’t read books any more. I’m in the process of listening to Enchantment in audio book form. The theme [...]
May 22nd, 2011
Jason Lusk ask me to do a post about real estate photographer websites and pose the question: ”What do you find effective or think is necessary to have in a Real Estate Photographer’s site?” Jason is in the process of updating his site. So let me start by listing what I think are essential features [...]
April 17th, 2011
Peggy Taylor, of Tampa Bay, FL left a comment on last Thursday’s post that is just too important not to highlight for everyone. First some background. About a month ago I did a post on Peggy’s work because she was featured on agentgenius.com. Many PFRE blog readers complained at Peggy because she was charging $99 [...]
April 14th, 2011
I recently had a discussion with a real estate photographer that is struggling to get his business started. I was challenging his $75 pricing. And he was telling me that he has spent the last year or so friending about 250 local agents on Facebook and then offered them all a $50 shoot for their [...]
April 4th, 2011
This last week I was talking with Michael Pelzer of Uneek Luxury Tours. Michael says he been shooting video seriously for about a year and getting inspiration from the video work he’s been seeing by other real estate videographers on the PFRE blog. Michael has been shooting on a retainer for Sotheby’s International in Central [...]
March 27th, 2011
Brett Clements showed me this new video that his crew just shot for Chris Hinds of ReMax CBD, who recently when out of business because of the crashing Brisbane CBD market (CBD is Australian for downtown, you know, Central Business District). The girl on the couch is Cassie Cochrane who use to be Chris Hinds’ [...]
March 24th, 2011
Because my wife has been a 26 year listing agent and I spent 10 years helping her list homes I tend to see the world, much of the time, as a listing agent. One phenomena that has always amazed me is the magic effect of giving the home seller a DVD with photos of their [...]
March 16th, 2011
I got an e-mail promotion today from Jack Cotton, luxury marketing expert, author and speaker. He says: When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.” When presenting a luxury listing, you want more than one picture. You [...]
March 9th, 2011
One of the @PFREblog followers on Twitter (Tom @QR_4_REALESTATE) has as site that sells QR code stickers to put on existing signs as well as rider signs and all sorts of QR code products. A couple of months ago I did a post on the fact that you should be thinking about using QR codes [...]
March 4th, 2011
Ian Adams and Adrian Jenkins of Neo Property, agents on the Australian Gold Coast, the same guys that had the article on their risque listing video a couple of weeks ago have another listing and because the first version has already gotten 200,000 views they asked Brett Clements and his crew to do a sequel. [...]
February 21st, 2011
Barbara Corcoran is a mega-agent and one of the most quoted people in real estate according to New York Magazine. In a recent interview on the Today Show Barbara concisely summarizes the importance of “Waging War Online” by hiring a professional photographer if you possibly can! Her statements on professional photography are at 2:14 into [...]
February 13th, 2011
The Sydney Morning Herald ran an article recently high lighting PlatiumHD.tv‘s property video they did for NEO Property. SMH says: A VIDEO featuring a scantily clad model has gone viral around the world but it’s not for the reason you’d think – it’s actually a property listing. Gold Coast real estate agency NEO Property has [...]
February 1st, 2011
Here is a video I just ran across on the platinumhd.tv site (Brett Clements’ real estate video company in Australia). I was struck by two things about this video that makes it a valuable example that all real estate photographers should study : The first third (up through about 1:00) of the video is one of the [...]
January 23rd, 2011
In Oct 2009 I did a post on QR Codes. Before that I’d never even heard of the things. You can see from the comments on that post there was a fair amount of skepticism about QR codes in general and why real estate photographers should even care. QR code technology has become popular in [...]
January 16th, 2011
As a result last monday’s post on how to find real estate photography customers I got questions on what to do when you find the top listing agents. The next step in your marketing is to understand how to talk to listing agents. The two top things listing agents are interested in is 1) Selling [...]
