January 12th, 2012
PFRE reader Ron Rosenzweig showed me his digital magazine called Florida Designer Homes Magazine that he launched last summer for the purpose of keeping his name in front of potential clients and making contacts with new clients. Ron describes setting up the magazine as follows: I set up a website to host the publication as well as using [...]
January 9th, 2012
Malia Campbell recently showed me this life style approach to real estate video that she shot for Troy Anderson a Seattle agent that is beginning to use video in his marketing. This style of video takes more planning, fore thought to plan the story you want to tell but it can give far more feeling [...]
January 3rd, 2012
Jim DHaem, a very long time reader of the PFRE blog. posted a comment on yesterday’s post about Pixeet. Software and hardware that let’s you create an amazing 360 with an iPhone and a couple of hundred dollars of accessories. Who would have thought you could ever do this with a cell phone? I think [...]
December 21st, 2011
Michael Stentiford principal at See it Now Marketing Solutions Ltd sent me this video that his tream did for Michele Alexandrou of Smallacombe Burnside of Adelaide Australia. Michele was 1 of 4 agents completing for the right to sell a large apartment development. As Michael describes it: We got approached by one of our agents who [...]
December 18th, 2011
Heath Cowart Just sent me a wonderful little video commercial that he and real estate broker David Holloway created to promote David’s brokerage and video work. Heath says: The idea was David’s. He created a storyboard and I found the actress and location. We used another video that I shot for David last summer to [...]
December 15th, 2011
Nadia Gottfried, a Calgary real estate photographer, sent me a slide show that she created with Animoto that she is using to promote her business online. Nadia, is very excited about how easily she could create a little video with music, text and some of her listing photos. I like the general impression this gives. [...]
December 8th, 2011
From CNN.com: “You might think that if anyone would know how to use a QR code, it would be college students — a demographic that is immersed in technology and bombarded by marketing. But a recent study found that nearly eight in 10 college students had no idea what to do with a QR code. [...]
December 7th, 2011
Levi and I haven’t sold a property of our own since 2006 but this weekend we are putting our furnished rental in Snoqualmie, WA on the market. Putting this property on the market gives me a chance to “eat my own dog food” in the process of marketing the property. We’ve spent the last week [...]
November 21st, 2011
One of the big lessons I learned at from being an agent at JohnLScott.com for 10 years in Issaquah, WA is that the marketing power of a simple rider sign with a direct link to a listing site is huge. Since about 1999 JohnLScott.com listings have had a simple 5 digit number for every listing. For [...]
November 17th, 2011
Yesterday Scott Hargis sent me a link to a new activerain.com survey that shows what top agents do that is different than not so successful agents. This survey has a lot of good data that will give you insights into the behavior of top agents and what makes them top agents. There are a couple [...]
