Archive for the 'Marketing' Category

The Science Behind Using Your Headshot In Online Profiles

October 26th, 2015

I look at a lot of websites and I’m always so pleased when I look at a site where there’s a head shot on the about page or the contact page. The online world can be very impersonal and nothing makes a site more personal than a headshot of the owner of the site. I […]

Terrible Real Estate Agent Photos: A book of The Most Baffling Property Photos

October 21st, 2015

In Monday’s post we were discussing the challenging problem of getting some real estate agents to realize that their photos are terrible. Long time PFRE blog reader Karl Punsvik of Narvik, Norway (Probably the northern most PFRE reader) made a comment that I think deserves some special coverage. Karl’s comment was: “How Do You Get It Across […]

How Do You Get It Across To Some Realtors That Their Photos Are Awful?

October 18th, 2015

Matt asks: Is there a way to tactfully and respectfully communicate to a real estate agent that you can tell they are taking their own photos, and that they should consider upgrading to professional photography? These photos typically feature converging verticals, overexposed ceilings from flash, and dark secondary rooms (through doorways, etc). When I ask […]

Does High Demand For Real Estate Reduce Demand For Real Estate Photography?

October 13th, 2015

I recently got a very interesting question from Martin in Vienna, Austria. Martin says: I’ve been reading the PFRE Blog for two years. I´m very excited about the idea of a PFRE Business here in Vienna. Now I work fulltime as Insurance sales. I have two little girls and a wife. My Dream is to shoot the luxury House and Apartments here […]

Six Ways Real Estate Photographers Can Compete Against Established Photographers?

September 13th, 2015

Christian in the Seattle area posed this important question: I am reading a lot about marketing to Real Estate Agents. I’m in South King County (greater Seattle area). Many of the top tier agents in my area are using professional photographers. Some of the photographers however do not provide what I feel is “professional quality”. […]

How Do You Build A Credible Portfolio Of Real Estate Work When You Are Getting Started?

July 16th, 2015

Renee asked the following: …perhaps the biggest issue for me starting out is having a body of work in credible interiors on my website. I’ve picked up some commercial work, but it has not been enough and isn’t going to draw in realtors who have residential work. I read a kindle book whose author had […]

Is Anyone Using Area Listing Sites to Get Real Estate Photography Business?

July 8th, 2015

Frank poses the following question: I’m looking at starting a real estate marketing business in my area. I’d like to take photos/videos of properties and list them on a website and create other marketing material. Do you think a real estate license is required for this? I know you can’t answer as an authority on […]

As A Photographer How Can You Use Social Media To Promote Your Business?

June 28th, 2015

Peter in New York recently asked: Would you know of photographers who would share their knowledge how they use Facebook, Pinterest, Flickr, and those sites to promote their business. I would love a “how to & why ?”. To answer Peter’s question my first reaction is to point at a photographer that is doing a great job of […]

Cable TV Advertising Strategy That Connie Barnes Is Using In El Dorado Hills California

June 18th, 2015

Jim Barnes does real estate photography and property video for his wife Connie Barnes who is a top Realtor in El Dorado Hills California. Last week Jim described his Cable TV marketing strategy. This is one of the few times I’ve heard about Realtors doing marketing on cable TV. Here is Jim’s description of what he’s […]

Giving A Presentation On Real Estate Photography To An Office Of Agents

June 16th, 2015

Kerry Bern moderates a real estate photography group on Linkedin and pointed out that one of the group members (Ray Kenney) posted a video of a presentation that he gives to real estate brokerages. Kerry says: I thought he did a great job with his presentation. The important part he didn’t go in to the meeting […]

Can Good Real Estate Photos Cause A Quick Sale?

May 19th, 2015

Ian sent me a link to this article recently: After Nearly 8 Months, Photos Help Sell Home in 8 Days The article alleges that: See this house? It languished on the Orlando market for 224 days. It’s no wonder; right? That photo doesn’t exactly scream “you’ve gotta see me!”. That’s before professional photographer Harry Lim […]

Do Real Estate Photographers Need To Worry About Listing Syndication?

April 29th, 2015

Rob on the east coast asks: What are some better known syndication sights for real estate agents? For example, anyone know anything about a site called Neybor? Are there others out there that are better? is the syndication site that uses for syndication and sends the listing you load to all the major real […]

Help! What Can I Do To Get More Real Estate Photography Business?

April 20th, 2015

Richard in New Mexico is struggling to get started in real estate photography and needs help. Here is his account of his efforts in the last fourteen months: Beginning February 2014, I began concentrating on residential real estate photography. I have over 50 years experience as a photographer and have worked every area of photography except […]

How Do You Use Property Video To Market A Real Estate?

April 8th, 2015

Last week Peter asked: I very much enjoyed seeing the latest video winner and those who came before. I am primarily a still photographer but have been doing different forms of video for a while now too. With drone video coupled with hand held, I am adding short videos to my Virtual Tours on But in […]

The Spanish Version Of What Real Estate Agents Need To Know About Photography

March 31st, 2015

Thanks to Manu Luque at in Torrevieja, Spain the free PFRE e-book, What Real Estate Agents Need To Know About Photography is now available in Spanish. With the addition of Spanish this free resource for real estate agents is now available in 7 languages (English, Russian, German, Italian, Ukrainian, Croatian and Spanish). Click here […]