Archive for the 'Marketing Yourself' Category

Expand Your Real Estate Photography Services to FSBOs

June 19th, 2007

Here is an interesting possibility for expanding your RE photography business to solicit business for FSBOs in your area. This person in the Bay area is promoting their services to For Sale By Owners (FSBOs) in the bay area. I think this is a good idea! Their ad is as follows:

Real estate photography, flyer […]

LATimes Article: Shoot — It’s For The Web

June 7th, 2007

The recent latimes.com article by Ann Brenoff is another must read real estate photography article for your marketing kit. Much like the NYTimes article I featured last February, this article gives a some good real estate photography statistics and some shooting tips from Santa Monica-based Nick Springett and Everett Fenton Gidley, the big guns […]

How To Find Real Estate Photography Clients - Part 2

June 5th, 2007

I can tell by comments and the flickr discussion threads that I need to say more about finding successful Realtors to sell your real estate photography services to.
First of all the technique I described yesterday of researching who the listing agents are in your area is not so much about sending post cards as it […]

How To Find Real Estate Photography Clients

June 4th, 2007

In the last week I’ve explained how to find real estate photography clients to several people so there are probably others out there that need to know the same thing.
Since your primary clients are Realtors you need to understand that all Realtors specialize in either working with buyers (buyers agents) or sellers (listing agents). As […]

Real Estate Photographer Directory Guideline Update

May 31st, 2007

As of June 1, 2007 I will not be listing anyone in the RE Photographer directory that does not have:

Some kind of online examples of their real estate work to list in the directory. This can be a web site with a real estate gallery, a flickr.com real estate photo set or any URL that […]

Real Estate Photographer Web Portfolios

May 29th, 2007

I think is is essential to have some example work to show potential clients. In the process of adding people to the real estate photographer directory I’ve noticed that there are are folks wanting to do RE photography that either don’t have a web site or have a general photography web site with no examples […]

Photography For Real Estate on Flickr.com

May 13th, 2007

Aaron got me going on a way to use flickr.com to give Photography For Real Estate blog readers a way to post and discuss their own images. Flickr is also a way to get your portfolio of real estate work out there (for free) so it can be seen.
Here’s the way it will work. […]

Making a PDF Slide-show With Adobe Album Starter Edition 3.0

April 9th, 2007

Have you noticed Adobe Album Starter Edition? I frankly don’t even know how I got Adobe Album Starter Edition 3.0 on my machine. It could have been when I installed Lightroom 1.0 or when I installed Photoshop Elements 5.0. I think I even removed it once since I didn’t recognize it or know where it […]

Real Estate Photographer Directory is Working

April 6th, 2007

Bruce Vinal of Aerial Perspectives reports that he just got a job photographing a $9.5 million estate directly as a result of being listed in the Real Estate Photographer Directory.
If you want to be listed in the directory leave me your contact information  as a comment at: www.larrylohrman.wordpress.com/re-photographer-directory . If you are a Realtor looking […]

What Real Estate Photographers Should Do When They Go To Realtor Meetings

March 5th, 2007

I’ve mentioned before that one of the best ways to get clients is to attend Realtor meetings. All offices have a sales meeting about once a week. If you call the managing broker they will usually let you come make a presentation to all the agents in the office. Better yet get a Realtor that […]