May 9th, 2008
As a small business owner you want to do everything you can to project a professional appearance. Your e-mail address that your clients see is one way of projecting that professional appearance.
For example, the email address john@doephotography.com projects a more professional appearance than john341@yahoo.com. How do you get a professional looking e-mail?
Buy a domain name […]
May 7th, 2008
Doug Cranmer in Chicago gave me some details of his recent success with his listing in the PFRE Real Estate Photographer Directory. Doug says:
“I just wanted to drop you a note to let you know that my investment in the PFRE Real Estate Photographer Directory paid off very well. A Chicago Realtor did a Google […]
March 4th, 2008
Drew King sent me a link to a tour done by Hurwitz-James of some luxury estates.
Since we’ve been evaluating tours I thought this would be instructive to look at what kind of marketing is going on at the obscenely expensive ($9 million to $25 million) end of the market these days.
February 27th, 2008
Here’s a nice little ad for real estate photography that reader Gary K Meyer sent me. This video is from the site: openhouse NYC: FLOORPLAN. I don’t have much background, but it sure is a nice little ad. Thanks for the link Gary!
February 15th, 2008
Based on some recent discussions about the real estate photographer marketing technique of attending real estate office meetings I’m becoming more convinced that the most effective marketing technique for real estate photographers is to do more targeted marketing.
The thing that got me thinking about this is the fact that in the real estate offices that […]
January 26th, 2008
Ed Medeiros of Honolulu just posted a comment on an earlier post that I think is a fantastic insight! His marketing idea is that the home seller is really the one in control of the home selling process and agents that aren’t doing everything necessary to market a listing deserve to be bypassed. Forget about […]
January 19th, 2008
As the administrator of the Photography for Real Estate (PFRE) flickr group I feel obligated to let everyone that is a PFRE member and posting photos to that flickr group about a dimension of flickr that is not completely obvious. That is, unless you take special care in setting the permissions on your photos that […]
January 11th, 2008
There’s a good discussion going on in the PFRE flickr discussion group on using a marketing brochure to market yourself as a real estate photographer. Jon and Milton are talking about the fine points of using a brochure to get across your message.
This discussion made me realize that the need for marketing real estate photography […]
August 23rd, 2007
I ran across an article by Andrew Brown in The Guardian (newspaper in the UK) via John Knack’s blog, titled We all helped to speed the demise of professional photographers. It talks about the commodification of photography.
This brings to mind the complaints that I hear all the time from RE photographers that so many Realtors […]
August 22nd, 2007
Carson Coots over at realestateremix.com is putting together a directory of real estate marketing professionals. Carson describes his inspiration for the site as follows:
“Working in the marketing department for a major home builder, I have had a very tough time locating qualified vendors to outsource our marketing initiatives to… and although I would like to […]
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