September 18th, 2011
Italian economist Vilfredo Pareto observed in 1906 that 80% of the land in Italy was owned by 20% of the people. It turns out that what is now known as the Pareto principle or law of the vital few, shows up in economics, in business, and in almost every aspect of human endeavor. Yup, you guessed [...]
August 11th, 2011
Here is a great Webinar, hosted by Photoshelter.com and presented by Blake Discher, Detroit-based freelance photographer, specializing in editorial, advertising, annual reports, and portraits. Even though Blake isn’t talking about specifically about real estate photography, most all of his insights apply to creating a profitable business in real estate photography. The webinar video is just under 60 [...]
August 8th, 2011
For the last couple of weeks I’ve been doing some coaching of beginning real estate photographers using various forms of video conferencing and I’ve been amazed by how effective video conferencing is. I’ve used Skype and Gotomeeting.com for my coaching sessions. Skype has been unreliable in many instances but Gotomeeting, which just added HD video to their [...]
July 17th, 2011
The following post is by Suzanne Feinberg. She and her partner Brad run Powervision360 Productions in the Phoenix area: This is a very tough market for real estate photography right now, or is it? Some people are claiming great success. One of our vendors is claiming that he has buyers of his products that are [...]
June 21st, 2011
I want to pass on another success story. Allan Mackenzie who is very active on the PFRE Video for Real Estate flickr group posted this video that he did recently. Allan’s recent post in the PFRE flickr group explains the whole back story on this video. While this video is not a property video, the [...]
June 19th, 2011
I’ve come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here’s what’s lead me to this conclusion. At beginning of this year at our house we went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant in the [...]
June 11th, 2011
I want to pass along a TED video by Simon Sinek from a couple of years ago because it has some powerful ideas in for anyone creating and building a business. I think it is especially relevant to photographers and cinematographers that because this limbic brain that Simon is talking about, that makes decisions but doesn’t use language [...]
June 7th, 2011
Sherry Keenan, of St. Petersburg, FL told me to day that the real estate photography business in St. Petersburg area is going very well and she has over 100 business cards of agents that she has made personal contact with and wants to start a drip email campaign to keep in contact with these agents [...]
June 5th, 2011
A real estate photographer on the East Coast recently told me they were having a hard time making a go of it. My initial feeling was that lack of success in real estate photography these days is likely related to one’s marketing approach since I hardly ever hear of anyone not getting enough business once [...]
May 30th, 2011
I had a different post scheduled for today but I just discovered Guy Kawasaki’s new book Enchantment: The Art of Changing Hearts, Minds, and Actions. So I am anxious to pass it on to everyone. I don’t read books any more. I’m in the process of listening to Enchantment in audio book form. The theme [...]
