Archive for the 'Business of real estate photography' Category

How Real Estate Photographers Can Use Referral Marketing

January 18th, 2017

Darren in CA asks the following question: My question is in regards to referral perks. Are there any specific do’s and dont’s or legal barriers when it comes to providing cash or gift incentives to marketing coordinators or office managers of real estate brokerages (I’m in California, so this may be a state applicable thing)? […]

What Is the Most Popular Accounting Software For Real Estate Photographers?

January 17th, 2017

Pete in WA says: Since it is getting around to tax time I was wondering what accounting software is the most popular with most everyone. I have a love/hate relationship with Quicken Home and Business in that I like the reports it gives but can’t stand how it is not fully baked. An example would be […]

Can Previous Listing Agents or Homeowners Control the Use of Your Real Estate Photos?

January 16th, 2017

Jim in New Mexico asks the following question: I recently shot a home for a new broker who just got the listing. Since I photographed the same home 1 year ago for another broker and the previous seller, I felt compelled to use some of the previous summer season shots of the yards. All interior […]

How Is Shooting A Bat Mitzvah Different Than Shooting Real Estate?

January 2nd, 2017

Chip who is a real estate photographer in NH asks: I know this is not the forum, but I have no one else to ask. I was asked to shoot a Bat Mitzvah next year. I quoted $350 based on the time, and the mother said I should look around because I was way underpriced. […]

What Is The Easiest Method Of Real Estate Photo Delivery for Non-Technical Realtors?

December 29th, 2016

Bill in VA asks: Has there been any sampling of members as to what program(s) are being used most often for file transfer of final images to realtor clients? I am familiar with Dropbox and Hightail. What other programs exist and what programs are easiest to use for non-technical agents? The reason for my question […]

What Should Real Estate Photographers Charge for Rental Photos?

December 28th, 2016

Chris in NJ asks: I have been asked to do a handful of vacation rental properties. I’m not sure if these should be priced differently than a house for sale. I’m assuming the cost should be higher since the photos will be used longer. But do you charge double? Triple? I’m not really sure. Any […]

How Should I Organize My Real Estate Photography Business?

December 21st, 2016

Colin recently asked: I’ve been reviewing your site for a few days now and I can’t seem to find an article that talks about how to actually structure your business like, licenses, state registration, EIN number, DBA or things like that. Would you be able to point me to an article or explain the best […]

How Do Real Estate Photographers Determine The Value Of Relicensed Photos?

December 20th, 2016

Tony in Kansas City says: I’m looking for advice on what the value of licensing real estate images to third parties is. Scott Hargis’ latest business video was excellent and sparked questions on how I should be valuing images for third parties. I’ve looked through ASMP’s articles on licensing and have looked at a few […]

Should I Leave a “Thank you for allowing us to photograph your home today!

December 19th, 2016

Kimi in MN asks: I am wondering if any photographers ever leave a business card or “Thank You” note behind after shooting a property? I am debating leaving something saying “Thank you for allowing us to photograph your home today! Best of wishes to you!” but not sure if I should just have our logo […]

Have a “How Am I doing?” Conversation Occasionally With Your Clients

December 18th, 2016

Peter in Seattle says: Without sounding too thin skinned, How would you gracefully ask an agent if you have been fired? This came up when I was looking at my agent’s listings and found one or two homes that I did not photograph. These were over $400K homes, not re-pos. I know that it is […]

What Are The Important Current Trends In Real Estate Marketing?

December 12th, 2016

I’ve had a number of discussions recently on what the trends are in real estate marketing. Rob in Boston asked: Is there any unbiased information of some trends happening in real estate photography? In other words, is there a paradigm shift  – moving away from stills and doing more video? Conversely, keeping stills and using […]

What Is The Income Potential Of Real Estate Photography? How To Raise Your Price?

December 5th, 2016

I recently had an interesting discussion with a real estate photographer in the Huntington Beach, California area who said she “wasn’t making any money” and needed to raise her prices. She said she was averaging 55 shoots a month and getting $150-$200 per shoot. And although she wasn’t the lowest priced photographer in her area she […]

Getting Control Of Your Email Is Important To Your Business Success

November 30th, 2016

In the past, we’ve talked about how getting control of your email is key to your business success. But just this week I’ve talked to several readers that have serious email issues and don’t even seem to know it. Here are the issues:

Real Estate Photography: Marketing, Pricing, and Client Relations

November 28th, 2016

Scott Hargis has a great new video class on Lynda.com about “Real Estate Photography: Marketing, Pricing, and Client Relations”. Long time PFRE readers have read many of Scott’s approaches to marketing, pricing, and client relations in his comments right here on the blog and in PFRE Flickr group discussions but this two and a half-hour video […]

How Do To Say “Thank You For A Great Year” To Your Clients?

November 27th, 2016

George in NJ raises an important subject for this time of the year: It’s that time of year when we get to be thankful for our blessings.  In years past, I’ve sent gift baskets to my bigger clients. This year with so many clients, I’m sending a package of marketing goodies and a heartfelt thank […]