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Archive for the 'Business of real estate photography' Category

Can You Sell Lifestyle and Community Real Estate Photos as Stock Photos?

April 11th, 2017

Rich asks: Have you written any articles about shooting for stock on lifestyle, community and amenities of a city or neighborhood? I charge by the hour to shoot those things if I don’t have them, but would like to offer “stock” images to Realtors with listings where the images may apply. Wondering how to charge […]

What to Do When Meeting Potential Real Estate Photography Clients Face to Face?

April 2nd, 2017

Last week I had a discussion with Brad in Idaho. Brad said: I love the e-books you’ve written; they have been very helpful. Do you have any updated stats regarding using Real Estate Photography? Also, do you know of any example introduction letters to Realtors? I am trying to write an introduction letter and would […]

What Do Real Estate Photographers Give Their Top Clients?

March 26th, 2017

Patrick in Houston asks: I’m interested in what, if anything, do real estate photographers give to TOP clients. (Starbucks gift cards, discounts, etc)? I like gift cards (both Starbucks and Amazon) because everyone can use them and they are easy to get and give. Having been in a real estate office for 10 years I […]

Photographing Yachts Is a Lot Like Real Estate Photography

March 12th, 2017

Last week, I heard from my old friend Allan Mackenzie who lives on the Australian Sunshine Coast. Allan has been a real estate photographer and filmmaker for a very long time. Allan says: Just wanted to share that people also live on luxury yachts. It’s interesting the principles applied to shooting stills and video for luxury […]

Full Frame: Help For Organizing Your Real Estate Photography Business

March 10th, 2017

Recently, we talked about some alternatives for real estate photographers to get help managing their clients so I thought it may be useful to point out some of the features of “Full Frame,” one of the PFRE advertisers. Full Frame Systems started their real estate photography business in 2008 in the Southern California market. They […]

What Client Management Software Do Real Estate Photographers Use?

March 9th, 2017

Robert in Virginia asks: I was looking for information on CRM platforms that might be used by other real estate photographers but couldn’t find anything in the search function. I know I can use excel to list all of the agents and their contact info but with a background in sales and marketing, I am […]

Is There a One Stop for Real Estate Photographer Insurance?

February 27th, 2017

Bob in New Mexico asks: Is anyone aware of a company that will write a “cover it all” policy? I wish I could just get one policy that covered all my equipment (cameras, lenses, and drones included) for damage or theft, etc., and had a liability policy attached; a veritable “one stop shop” for real […]

What Services Should Real Estate Photographers Offer besides Still Photos?

February 22nd, 2017

Peter in Calgary asks: I’ve been doing real estate photography for the last few years. I’ve been asked numerous times what other services I offer other than photography. I do want to offer measurements and floor plans but I am not sure where to start. Any suggestions on how I can go about learning to offer […]

360 Tour Designs: A Way for Real Estate Photographers to Get Help with Starting a Business

February 17th, 2017

Last week James in Georgia summed up the two classic approaches for beginning real estate photographers. He said: I consider myself a businessman with a camera instead of a guy with a camera trying to make a living. That is, some of us are born business people, and some of us are artists that need more […]

What Is the Best Business Model for Selling a Matterport Service?

February 15th, 2017

James in Georgia says: I am getting pressure from a few of my real estate clients to invest in Matterport. As you all know the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted. I am also talking to some of my […]

Is It Useful for Real Estate Photographers to Promote Listings They Shoot on Social Media?

February 10th, 2017

George in California asks: A local real estate photography company offers to advertise a listing they photographed for their clients.  They advertise on their company social media page and charge agents for the service. This appears to be a popular service. Is this legal? I see no reason why promoting your clients listings on social media […]

Are Most Real Estate Photographers Independent?

February 7th, 2017

I talk to a lot of real estate photographers. Perhaps several hundred a year. Since I’ve helped a number of them get started as independent real estate photographers after unhappy situations working for tour companies I’ve always assumed that the majority of real estate photographers and readers of this blog are independent rather than employees of […]

How Should Real Estate Photographers Deal with Non-Compete Agreements?

February 5th, 2017

I had two questions on non-compete agreements last week. Both readers asked for examples of non-compete agreements as if there is some right way to write one. Over the years everyone I’ve talked to about non-compete agreements they’ve signed have found themselves in a disastrous situation after wanting to work on their own. My advice on […]

What Is A Good Printer To Use For Business Cards And Post Cards?

January 27th, 2017

Kiera in CA asked: I am wondering who everyone uses for their print materials.  I am about to print new business cards and post cards and wasn’t happy with the last run of a typically dependable vendor. I like moo.com. I’ve used them several times for cards and have been quite pleased. I’ve never used […]

Real Estate Photography Is One of the Few Types of Professional Photography Growing!

January 24th, 2017

Tony and Chelsea Northrup recently posted a video (their Picture This podcast) in which they discuss the future of professional photography. They look at twelve different types of professional photography and argue that out of the twelve types, only three types of professional photography are growing or going to grow. Those three are real estate, video and […]