Archive for the 'Business of real estate photography' Category

What Should Real Estate Photographers Charge for Rental Photos?

December 28th, 2016

Chris in NJ asks: I have been asked to do a handful of vacation rental properties. I’m not sure if these should be priced differently than a house for sale. I’m assuming the cost should be higher since the photos will be used longer. But do you charge double? Triple? I’m not really sure. Any […]

How Should I Organize My Real Estate Photography Business?

December 21st, 2016

Colin recently asked: I’ve been reviewing your site for a few days now and I can’t seem to find an article that talks about how to actually structure your business like, licenses, state registration, EIN number, DBA or things like that. Would you be able to point me to an article or explain the best […]

How Do Real Estate Photographers Determine The Value Of Relicensed Photos?

December 20th, 2016

Tony in Kansas City says: I’m looking for advice on what the value of licensing real estate images to third parties is. Scott Hargis’ latest business video was excellent and sparked questions on how I should be valuing images for third parties. I’ve looked through ASMP’s articles on licensing and have looked at a few […]

Should I Leave a “Thank you for allowing us to photograph your home today!

December 19th, 2016

Kimi in MN asks: I am wondering if any photographers ever leave a business card or “Thank You” note behind after shooting a property? I am debating leaving something saying “Thank you for allowing us to photograph your home today! Best of wishes to you!” but not sure if I should just have our logo […]

Have a “How Am I doing?” Conversation Occasionally With Your Clients

December 18th, 2016

Peter in Seattle says: Without sounding too thin skinned, How would you gracefully ask an agent if you have been fired? This came up when I was looking at my agent’s listings and found one or two homes that I did not photograph. These were over $400K homes, not re-pos. I know that it is […]

What Are The Important Current Trends In Real Estate Marketing?

December 12th, 2016

I’ve had a number of discussions recently on what the trends are in real estate marketing. Rob in Boston asked: Is there any unbiased information of some trends happening in real estate photography? In other words, is there a paradigm shift  – moving away from stills and doing more video? Conversely, keeping stills and using […]

What Is The Income Potential Of Real Estate Photography? How To Raise Your Price?

December 5th, 2016

I recently had an interesting discussion with a real estate photographer in the Huntington Beach, California area who said she “wasn’t making any money” and needed to raise her prices. She said she was averaging 55 shoots a month and getting $150-$200 per shoot. And although she wasn’t the lowest priced photographer in her area she […]

Getting Control Of Your Email Is Important To Your Business Success

November 30th, 2016

In the past, we’ve talked about how getting control of your email is key to your business success. But just this week I’ve talked to several readers that have serious email issues and don’t even seem to know it. Here are the issues:

Real Estate Photography: Marketing, Pricing, and Client Relations

November 28th, 2016

Scott Hargis has a great new video class on Lynda.com about “Real Estate Photography: Marketing, Pricing, and Client Relations”. Long time PFRE readers have read many of Scott’s approaches to marketing, pricing, and client relations in his comments right here on the blog and in PFRE Flickr group discussions but this two and a half-hour video […]

How Do To Say “Thank You For A Great Year” To Your Clients?

November 27th, 2016

George in NJ raises an important subject for this time of the year: It’s that time of year when we get to be thankful for our blessings.  In years past, I’ve sent gift baskets to my bigger clients. This year with so many clients, I’m sending a package of marketing goodies and a heartfelt thank […]

Is The Value Of Volunteer Time Tax Deductible?

November 9th, 2016

Jeff in Colorado asks: I was approached today by an interior designer who has volunteered their time to design a lounge area for a non-profit therapeutic center.  I was thinking about volunteering my photographic services too, but was wondering if I can write it off somehow?

Does Anyone Ever Reshoot A Listing Because They Have Improved?

November 7th, 2016

Brent in WA asks: I’ve just dipped my feet into Real Estate Photography and am wondering how you feel about past work. The problem is after learning so much I feel guilty about the quality of product provided to past clients. Do you ever go back to a client and tell them you’ve learned new […]

How Do You Grow Your Business By Adding A Photographer

November 3rd, 2016

Kara in NC says: I need to grow and I have been resisting for a long time. Do you know of a couple of folks who have added a second or third photographer to their team? I am adding another photographer and trying to figure out the best way to structure paying them so that […]

How Real Estate Photographers Can Deal With The Time Pressure of A Shoot

October 27th, 2016

Brian asks: I’m just now ready to start marketing myself, after learning techniques from Scott Hargis and so many others on PFRE and the Flickr group. That said, I’m wondering what the best approach is when starting out, to keep my shoot time within an acceptable limit. Are there any posts where photographers are addressing this […]

Is Anyone Using The New PocketSuite App For IOS?

October 25th, 2016

Last week Nina in Chicago asked me: This link (for the PocketSuite IOS App) just came in my email today. Has anyone used it yet? At first, I thought this was a new app. But after some research and checking out the Apple App store it appears that this application is originally launched two years ago. […]