June 30th, 2008
The good news is that current market conditions are such that good real estate photography is needed more than ever to sell homes. The bad news is that even many experienced listing agents are having a hard time financially. This was driven home to me recently when I heard of several top listing agents that […]
June 20th, 2008
I know some readers are aware of box.net but I realized recently that all real estate photographers that need a quick and easy way to deliver the results of a photo shoot to clients need to know about box.net. For an example of how it works either click here or on the image to the […]
June 13th, 2008
Real estate photography is essentially a home based business. In talking to real estate photographers I find that the area they need the most help is in the business and marketing area. Its easy for creative people to be over focused on all the creative, artistic and technical aspects of photography and not spend enough […]
May 20th, 2008
I have the first edition of my e-book/start-up kit called The Business of Real Estate Photography completed. The goal of this kit is to help new real estate photographers get started in a part or full time business by explaining how to market to Realtors, how to establish prices and how to approach the rest […]
May 11th, 2008
Have you noticed that most real estate agents are frantic to get the photos from a shoot. Do you understand why?
Here are the underlying reasons that listing agents need the photos ASAP:
It’s foolish to shoot photos before seller signs listing agreement: Until an agent has a signed listing agreement the seller isn’t committed to list […]
April 14th, 2008
Real estate photographers (at least in the US) need to understand that business is becoming very difficult for your best clients (upper-end listing agents). It’s a great time to be a real estate buyer but it’s a very bad time to be a seller. On the chart to the right (for the Seattle area) the […]
April 6th, 2008
3:35 PM PDT… Sign-up is closed I have enough testers now.
I’m about finished with my second e-book/start-up kit called The Business of Real Estate Photography. I decided to separate the business techniques from the Photo techniques of the PFRE e-book. In addition to an e-book it consists of 230 mb of product […]
April 5th, 2008
I get a bunch of questions from real estate photographers just starting out asking for a way to decide what to charge. I think I’ve come up with a formula. It is:
Home Shoot Price = 1.7 x Furnace Repair Price
First of all when I say […]
