Archive for the 'Business of real estate photography' Category

The Demand For Real Estate Photography Is Not The Same Everywhere

May 20th, 2012

From talking to real estate photographers and agents the geographic variability in demand for real estate photography is quite apparent. It’s harder to do business in some locations than others. There are some locations that are hot and some that are not. What’s going on here? One interesting illustration of this varied geographic demand is Google.com/trends. Google [...]

If You Break A 2600 Year Archaeological Specimen Worth $300,000 During A Shoot Are You Covered?

May 3rd, 2012

According to a recent article in PDN: According to a lawsuit filed April 24 in New York state supreme court, the 2,600 year-old archaeological specimen was destroyed when “photographers” hired by Art + Auction magazine to photograph the statue moved it. The “photographers” aren’t named in the lawsuit, which is against Art + Auction’s owner, [...]

When Does It Make Sense to Outsource Your Post-Processing

April 16th, 2012

In the last couple of weeks I’ve had a couple of readers point out to me that there are some sites available now that will do some aspects of your post processing for real estate photographers. The two specific sites that were pointed out were exposiohdr.com (HDR processing) and pre-view.org (360 stitching). I haven’t tried either of [...]

Oahu Estate Photography Business For Sale

April 1st, 2012

Real Estate Photography business for sale based in Oahu.  Priced below cash flow multiple – $79,000 asking.  Financing available.  Strong sales and net profit that have increased over the last 3 years.  If interested, please call 775-830-6995.

Three is One and Two and One are None!

March 27th, 2012

Just recently I read  the book Seal Target Geronimo about the seal team operation that killed Osama bin Laden. Seal operators have this saying, “One is none and two is one”. Which means when you are dealing with physical equipment you have to have a backup if you want a high probability of having one [...]

More Options For Processing Credit Cards While You Are On-site

March 16th, 2012

Eros Peterson from Toronto pointed out to me last week that Squareup.com that I blogged out back in Nov of 2010 doesn’t work in Canada. He’s located an alternative that works in CA  called Helcim.com. The down-side of Hilcim.com is it’s $24/month and you have to pay $75 for the smartPhone card reader. Shortly after [...]

Free Guide to Using Photography in Real Estate Marketing

March 12th, 2012

I’ve updated my free Guide to Using Photography in Real Estate Marketing. If you are not familiar with this free PDF, the little white ad on the left sidebar links to it and allows you to download it for free. My goal for this document is to make it the definitive argument for why agents [...]

Similarities Between Real Estate Photography and Yacht Photography

March 5th, 2012

This last weekend I was talking to Allan MacKenzie of Brisbane, AU about his cool new project shooting Yachts for Clipper Motor Yachts International. Allan said that Clipper Motor Yachts were so pleased with his results they invited him to China to shoot their manufacturing facility. For those of you that may not know Allan, he [...]

Why QR Codes Won’t Last

February 26th, 2012

Ron Rosenzweig sent me this article by Jon Barocasa over at Mashable.com a while back on why QR codes won’t last. I found it particularly interesting because  after selling a rental property in January (I had a QR code on the For Sale sign). I had mixed feelings about the effectiveness of using QR codes. [...]

What Should You Charge For Real Estate Photography?

February 23rd, 2012

Everyone starting out in real estate photography wants to know, “what should I charge for real estate photography in my geographic location?” There isn’t a simple answer that works everywhere. Over the years I’ve done several posts that address real estate photography pricing from several different angles but recently while talking to someone about pricing [...]