Archive for the 'Business of real estate photography' Category

Are We at the Beginning of the End for Independent Real Estate Photography?

September 20th, 2017

Joanna in Pennsylvania says: There appears to be a trend in buying/selling homes by emerging full-service companies. These include Purplebricks and one we recently came across called Houwzer that is based out of Philadelphia and moving into the suburbs. It’s a one-stop shop with buyer/seller savings and a full service advertising campaign including HD photography, […]

Are Virtual Dusk Photos Worth Considering as a Real Estate Photography Product?

September 12th, 2017

Today Joanna in PA asked: I’ve been redefining our offerings by creating packages that include pole aerials, drone aerials, and twilights. I noticed that HomeJab is offering virtual dusk photos which are daylight photos processed to look like twilights. It would be an advantage to be able to process photos to look like twilights and […]

What Is the Gross Income Potential of an Independent Real Estate Photographer?

September 11th, 2017

In response to last week’s post, “What Is the Income Potential of an Independent Real Estate Photographer?” readers requested that I do a poll on gross income rather than net income, so here it is. Readers also pointed out that there will be variations caused by the fact that some work “full time” and some work “part-time”. […]

What Is the Income Potential of an Independent Real Estate Photographer?

September 7th, 2017

A while back, I had an interesting discussion with a real estate photographer in the Huntington Beach, California area who said she “wasn’t making any money” and needed to raise her prices. She said she was averaging 55 shoots a month and getting $150-$200 per shoot. And although she wasn’t the lowest priced photographer in her […]

Real Estate Office TV Slideshows of Active Listings

August 31st, 2017

Todd in New Mexico says: A realty company I work for wants to install a 32″ TV in their lobby and have a constantly running slideshow of still shots of homes for sale interspersed with various scenery shots from around the area. I would be in charge of putting the photos on a USB stick […]

How Do Real Estate Photographers Charge for Community Amenity Photos?

August 25th, 2017

Braulio in Florida asks: I have been charging community amenities photos separate from property photo shoots, and I also think that community amenities should be charged by standard and wide license. How are other real estate photographers charging community amenities photo shoots? There are a number of ways to use photos of community amenities:

What Is the Best Way for Real Estate Photographers to Increase Income?

August 20th, 2017

Ryan in Texas asks: What is the point at which real estate photographers should hire a contractor or employee to take on shoots for them? I have years of experience in RE photography, but a lot less in the business side, especially marketing. Would you take on an apprentice and let them go on their […]

Negotiating Agency Shooting Contracts

August 16th, 2017

Eric in Southern California says: I have been discussing possibly being a preferred vendor photographer for the local Keller Williams office and they proposed a $20 fee for every client they send my way. Is this sort of thing normal? Also should I expect to be signing a non-compete agreement where I would not be […]

What Should Real Estate Photographers Charge for Cancellations?

August 15th, 2017

Don in Florida asks: I’ve recently run into quite a string of cancellations of shoots. What is a fair charge for a canceled shoot? I think there are several considerations when you are thinking about what to charge for cancellations: Your cancellation terms must be clear and up front. There must be a specified amount of […]

Warning! Beware of Cashier’s Check Scams

August 2nd, 2017

Cameron in California told me last week about a possible cashier’s check scam: Hopefully no one will fall for this, but I got an email solicitation the other day from someone who claimed they found me through Houzz and they wanted me to photograph a rental property for them.

What Are the Recommended Photo Delivery Methods for Real Estate Photographers?

July 21st, 2017

Bill in Northern Virginia recently asked the question: I have been experiencing some issues in sending clients their photos and videos. What are some recommended photo delivery services to use? First of all, I would not send video files to Realtors. Most Realtors won’t have a clue what to do with a large video file. […]

What Virtual Staging Services Do Real Estate Photographers Use?

July 20th, 2017

Jack in Florida asks: Do many real estate photographers get requests to virtually stage vacant homes? If so, what do they use – virtual staging services, special software or Photoshop? Virtual staging requires an extensive library of 3D furniture and a lot of Photoshop skill. While some do virtual staging themselves, most have a virtual […]

Real Estate Photographers Should Be Very Careful about Signing Non-Compete Agreements

July 19th, 2017

Just a few weeks ago, a beginning real estate photographer told me he planned to work for a local company to learn the business and get some training. On the surface, this seems to make perfect sense. The part that most people don’t seem to understand is that real estate photography companies hiring photographers are […]

What Should Real Estate Photographers Base Their Pricing On?

July 6th, 2017

Aaron in Ohio asks: I know most real estate photographers charge based on the square footage of a property but lately I have been charging a per image fee. It seems to be working but I have gotten some guff about it. I do this because some Realtors want upwards of 50 images for 1500 […]

How Exactly Does a Real Estate Photographer Take a Vacation?

July 3rd, 2017

Chris in California says: I’ve been shooting real estate for about a year now and business is starting to really pick up. I’m shooting between 4 and 7 properties a week and some of them are for somewhat demanding clients. They want the photos done when they want them, and there can be few exceptions. […]