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Archive for the 'Basics' Category

Online Learning – The New Evolving Future Of Learning

July 9th, 2014

Many beginning real estate photographers that I’ve helped to get started over in the recent past express a desire to find someone in their local area that would mentor them or give one-on-one instruction in some aspect real estate photography. In some cases it’s possible to set up this kind of personal instruction but for the most part it’s […]

Ethics Considerations In Real Estate Photography

July 8th, 2014

Last week Dave, in Western Australia sent me some recent links to news articles relating to real estate photography ethics. One from the Chicago Tribune talking about the general concern of digital photo modification as it relates to real estate photography and another specific case that occurred in New Zealand where an agent was busted because […]

Lightroom Tutorials Are Back – Great For Learning Basic Real Estate Post Processing

May 13th, 2014

As I promised in the last Q&A post I’ve gotten Simon’s Lightroom video tutorials, an uploaded them to my YouTube Channel. and created a Lightroom-Tutorial page that is an index to these videos. There is a link to the page along the top of the blog and I’m going to put up a Ad type link on […]

Overcoming Fear & Confusion for the New Real Estate Photographer

March 2nd, 2014

Guest post by Tony  Colangelo, Victoria, BC: As I approach the end of my second full year as a real estate photographer, I can recall many times when I was confronted with a particularly daunting challenge at a photoshoot. I can also easily remember the confusion and feelings of being overwhelmed and, yes, even a […]

The Second Most Popular Lens In Real Estate Photography

February 17th, 2014

The most popular subject on this blog is wide-angle lenses. The most popular post on the PFRE is the 2007 post on  wide-angle lenses. It gets a staggering amount of traffic, day in and day out. Makes sense I guess, wide-angle glass is the most important piece of gear a real estate photographer has. I’ve […]

How Do You Compete When You are A Beginning Real Estate Photographer

February 16th, 2014

My message  for people getting started in real estate photography is always to focus mainly on marketing the top 5 or 10 percent of real estate agents because these are the agents that are running successful businesses and can afford to hire professional photographers. I just got a great question from Jason, a beginning real […]

Window Masking Tutorial – For Those Properties With An Essential View

February 9th, 2014

One of the challenges with real estate photography can be getting well exposed interiors and well exposed windows in the same image. Much of the time a perfectly exposed exterior view out the window isn’t that essential but when a home has a knockout view home sellers and listing agents want to see both a […]

In Pursuit Of The Money Shot

January 5th, 2014

In real estate photography there’s one shot that is as important as all the others put together. The primary exterior shot. Most MLS’s (but not all) require this first shot in the listing photos to be an exterior shot. It’s the shot has the potential to grab the buyers attention and motivates them to look […]

Target Your Real Estate Photography Marketing

November 11th, 2013

I’ve talked to several people recently that are building their real estate photography business, and have talked about doing general, non-targeted type marketing. I think it’s worth raising the fact again that as a real estate photographer building your business targeted marketing should be your top priority. Here’s why: Your potential clients (listing agents in a specific […]

Basics Of Elevated Exterior Photography For Real Estate

November 4th, 2013

The post last week on Jeffery Hogue’s bucket truck stirred up a lot of discussion about elevated shots. Clearly a large part of what Jeffery gets out of his bucket truck is advertising and visibility. Iran Watson does a good job in the comments explaining why a truck like this doesn’t make sense for everyone. However, I […]

Two Tutorials On The Highlight/Shadow Sliders In Lightroom

October 21st, 2013

Simon Maxwell our Lightroom Tutorial contributor in London just finished two excellent tutorials about using the Highlight/Shadow sliders in Lightroom. To cover the subject Simon did two different tutorials: Using the highlights slider The shadows recovery slider I believe that the Highlight/Shadow sliders are a hugely important feature for real estate photography. This feature is […]

Three is One and Two and One are None!

September 18th, 2013

By now everyone has read or seen the account of taking out Bin Laden. In the book  Seal Target Geronimo about the seal team operation that killed Osama Bin Laden the Seal operators have this saying, “Two is one and one is none“. Which means when you are dealing with physical equipment you have to […]

New Video Tutorial On How Sensor Size Affects Focal Length

August 19th, 2013

Simon Maxwell, our man in London, has just released a brand new video tutorial on how sensor size affects the effective focal length of your lens. This subject is a huge issue when you are getting started in interior photography in that the less expensive DSLRs that a beginner will want to purchase will have […]

What Realtors Need To Know About Photography

July 23rd, 2013

Today I talked to Ryan Elliott of Assist2Sell.com who is a regular PFRE blog reader and an executive in that has responsibility for training agents in the US wide Assist2Sell.com franchise. Ryan is a big promoter of quality real estate photography and is going to use my free booklet What Realtors Need to Know About […]

99% Of Australian Real Estate Agents Believe Nothing Beats Good Photography

July 9th, 2013

A recent article posted on realestate.com.au (the equivalent of the US Realtor.com) reported on a recent survey. Property photography company Top Snap asked 600 Australian real estate agents about how they market properties, and a whopping 99% said nothing beats good photography. As the article says: It’s something most of us know instinctively, whether we’ve […]