November 2nd, 2011
Several things have got me thinking about this subject lately: I’ve seen several real estate photographers websites recently where the presentation of the gallery images detracts from the impact of the images. This principle is my 10th essential of my 10 essentials of real estate photography and I’m rewriting this section in the third edition [...]
August 23rd, 2011
Just yesterday I was accused of not having a anything on the blog or in my book about preparing photos for the MLS. This post will fix the blog part and I’ll make sure I have similar material in my book in the update that is coming soon. There are a bunch of discussion threads [...]
July 28th, 2011
I’ve been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business [...]
June 27th, 2011
For those of you that have Scott Hargis’s Lighting Interiors eBook or have been hanging out in the PFRE flickr group for any amount of time, you understand why Nikon SB-80dx manual flashes are THE small flash of choice for real estate photographers so move along, there’s nothing here for you. However, the questions I’ve [...]
June 19th, 2011
I’ve come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here’s what’s lead me to this conclusion. At beginning of this year at our house we went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant in the [...]
May 17th, 2011
A few days ago I visited cambridgeincolour.com which I haven’t been to in years. I went there looking for some good quality online resources for a online Digital Photography class that I’m building for my local high school Technical School. I remember being impressed with the quality of the photography tutorials the last time I was [...]
April 26th, 2011
In real estate photography the front exterior shot is THE most important shot. Why? Because a thumbnail of the front exterior shot needs to have the visual power to grab the attention of the home buyer scanning through lists of listings on real estate sites and entice them to look at the listing further. On most [...]
March 28th, 2011
I’ve revised, updated and expanded my free Guide to Using Photography in Real Estate Marketing For Realtors and Home Sellers. This is the third edition of the two page guide that I first released in June of 2009. It’s purpose is to help everyone educate agents on why photography is important for marketing real estate. I’ve [...]
February 7th, 2011
Today Canon announced a couple of new low-end HDSLRs. The EOS T3 /1100D and the EOS T3i/600D. In reading the new specs it’s pretty hard to find any earth shaking changes (except perhaps the swivel LCD screen on the T3i). Moore’s law slowly keeps grinding on toward fantastic quality, smaller size and lower cost. What’s else [...]
January 16th, 2011
As a result last monday’s post on how to find real estate photography customers I got questions on what to do when you find the top listing agents. The next step in your marketing is to understand how to talk to listing agents. The two top things listing agents are interested in is 1) Selling [...]
