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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the March 2024 PFRE Photographer of the Month Winner Alex Vincent, with a featured image of his winning photo titled "Kitchen."

Congratulations Alex Vincent, March 2024 PFRE Photographer of the Month! The theme this month was "Kitchen". Alex Vincent - #906 Yvonne Raaijmakers - #909 Peter Wingfield - #902 Here's what Alex has to say: Thank you for the award of Photographer of th ...

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Best Virtual Staging Software [2024 Review]

13/03/2023
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An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.
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Top 6 Real Estate Photo Editing Services

08/11/2023
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Beautiful, quality photography is crucial in today’s real estate industry, and to create stunning photography, you need an editing service. In this article, I have listed the top 6 real estate photo editing services in the industry and compared them regarding services offered, pricing, turnaround time, and customer support. Top 6 Real Estate Photo Editing […]

Best Lens for Canon 5D Mark IV [2024 Review]

In: 
26/09/2023
If you're looking for the best lens for Canon 5D Mark IV, let this article help you with our top product recommendations.

Best Marketing Strategies for Real Estate Photographers to Skyrocket Sales

17/03/2022
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To get your name out there as a real estate photographer, you need to develop a successful marketing strategy. With the right marketing strategy, you can build brand awareness and get more leads for your business. In 2021, 97% of home buyers used the internet to search for homes and they expect to see high-quality […]

What Is The Average Real Estate Photographer Salary?

30/03/2021
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

An Introduction to iGUIDE

In: 
16/03/2021
22 Comments
We're going to look into iGUIDE pricing, cameras, and processes. iGUIDE is a camera that captures photos along with accurate information about a property.

What Is the Best Matterport Business Model for Selling this Service?

29/01/2021
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]

How to Create Real Estate Floor Plans

27/10/2016
Ivy in New York asks: I was wondering if you know where I can learn how to create floor plans for my real estate clients? Is there an app you can recommend. There is a huge number of floor plan Apps. Most people that do floor plans use some kind of laser measuring device to […]

Congratulations To Ethan Tweedie PFRE Photographer For June

In: 
24/06/2013
7 Comments
The PFRE jury has voted Ethan Tweedie of the Big Island of HI the PFRE photographer for June. Ethan's winning photograph is on the right. Click on it for a full size image. Ethan is another second time winner. Here are the voting results: Ethan Tweedie - 40 Aaron Flores - 23 Barry MacKenzie - 13 Ash […]
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