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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the March 2024 PFRE Photographer of the Month Winner Alex Vincent, with a featured image of his winning photo titled "Kitchen."

Congratulations Alex Vincent, March 2024 PFRE Photographer of the Month! The theme this month was "Kitchen". Alex Vincent - #906 Yvonne Raaijmakers - #909 Peter Wingfield - #902 Here's what Alex has to say: Thank you for the award of Photographer of th ...

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Be Careful, It's Possible To Physically Misrepresent A Property With Sky Replacement

In: 
31/05/2016
Randy makes a great point: I’ve been doing sky replacements on homes shot on days when the sky is just not exciting to look at or it was a real dreary day, and needs some big billowy clouds overhead. I recently have noticed photographers offering twilight conversions where daytime skies are being replaced with beautiful […]
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Sky Replacement For Real Estate Photography - Should You Do It For Free or Charge Extra?

In: 
18/11/2015
14 Comments
Kimi in Minneapolis has the following questions about sky replacement, adding fire in the fireplace and putting images on TVs: The Minneapolis photography market is getting a bit more competitive these days, and one thing that a local photography company is doing as part of their package is replacing grey skies with blue, adding flames […]

Top 6 Real Estate Photo Editing Services

08/11/2023
No Comments
Beautiful, quality photography is crucial in today’s real estate industry, and to create stunning photography, you need an editing service. In this article, I have listed the top 6 real estate photo editing services in the industry and compared them regarding services offered, pricing, turnaround time, and customer support. Top 6 Real Estate Photo Editing […]

Luminar AI vs Luminar 4

In: 
25/05/2023
No Comments
If you're considering using Skylum's editing programs, you may be wondering which one to use between Luminar 4 and Luminar AI. For this guide, you're going to see the similarities and differences between Luminar AI vs Luminar 4 to know which can streamline your real estate photography post-processing. Luminar AI vs Luminar 4 General Overview […]

Best Real Estate Photography Classes Online [2024 Review]

01/11/2022
No Comments
Photographing for interiors and exteriors is among the most challenging niches you can do. However, you can improve your photography skills at home thanks to the advancements and accessibility of online learning. I'm compiling a list of real estate photography classes and what you can learn from them. Best Real Estate Photography Classes You can […]

Luminar vs Lightroom: Photo Editing Software Review

19/09/2022
No Comments
Two of the most popular software are Skylum's Luminar and Adobe Lightroom. In this article, we'll provide a comparison of Luminar vs Lightroom

The Importance of Real Estate Photo Editing Outsourcing

08/06/2022
19 Comments
data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">?</span>This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our points of view, I think most of us can agree that there is a place for outsourcing in our industry. A few months ago, I wrote this […]

How to Add Clouds in Photoshop

20/05/2021
No Comments
Sometimes, clouds are missing on a clear sky, causing a monotonous effect in the images we capture. The addition of clouds via image manipulation brings a lot of attraction to the otherwise dull sky. Learn how to add clouds in Photoshop to bring a realistic appeal to the background of your exterior view images.

How to Take Pictures of a Home on a Cloudy Day

24/02/2021
13 Comments
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.

Congratulations Stefan Randholm! September 2020 PFRE Photographer of the Month

In: 
31/10/2020
Congratulations to Stefan Randholm of Marbella, Spain--October 2020 PFRE Photographer of the Month! The theme this month was elevated exterior. Please feel free to view and comment on any of this month's entries here. Here is what Stefan had to say about his photo: I can't begin to tell you how excited I am. I've submitted […]

Congratulations to Brandon Cooper PFRE Photographer of the Year for 2016

In: 
01/01/2017
19 Comments
Congratulations to Brandon Cooper, PFRE Photographer of the year for 2016. Contestants for Photographer of the year were the winners of the 2016 photographer of the month. Brandon won 3 monthly contests in 2016. Below are the results of the jury's voting. The list shows all contestants that got votes in order of the number of […]

Do Real Estate Photographers Shoot In Rainy Weather?

17/03/2016
14 Comments
Both Dave in Seattle and Trevor in Orlando ask about canceling shoots in rainy weather. Dave said: I have what's becoming a serious problem in my business and wondered if you'd encountered it, since you lived and worked up here for so long. And how did you handle it? Many of the brokers in this […]

Is Misrepresentation A Serious Problem In Real Estate Photography?

20/06/2013
34 Comments
I talked to a producer today from ABC News that is working on a piece ABC is producing on the subject of photos that misrepresent properties. She was looking for examples of cases where marketing photos misrepresented properties to buyers. This well documented case in Melbourne about a year ago that I posted on was […]

Should You Photoshop The Grass In Real Estate Photos?

06/12/2012
15 Comments
I got an anonymous question today about photoshopping the grass in listing photos. Here is the question: How far can retouching go before it becomes dishonest and a misrepresentation? The images in question (one of which is the one to the right) show VERY obviously fake PS grass, to the point where it is almost carpet-like. I agree […]

Proposed Real Estate Photography Code of Ethics

25/06/2007
27 Comments
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]

Best Camera Accessories [2024 Review]

In: 
07/03/2023
No Comments
Check out our guide to the best camera accessories every real estate photographer must have to improve camera efficiency.

Congratulations Garey Gomez! - April 2019 PFRE Photographer of the Month

In: 
24/04/2019
14 Comments
Congratulations to Garey Gomez from Decatur, GA, April 2019 Photographer of the Month! The theme this month was master bedroom and I had 30 entries from around the world. As always, a big thank you goes out to everyone who participated and to the jury who continue to volunteer their valuable time and thoughtful insights. […]

Congratulations Garey Gomez! - August 2018 PFRE Photographer of the Month

In: 
25/08/2018
13 Comments
Congratulations to Garey Gomez from Decatur, GA, August 2018 Photographer of the Month! The theme this month was daylight exterior and Garey's image is a great example of how powerful a thoughtful composition with subtle editing can be. A true testament that you don't need to be shooting multi-million dollar homes every day to create […]

Congratulations! - June 2018 PFRE Photographer of the Month

In: 
24/06/2018
9 Comments
The June 2018 PFRE Photographer of the Month contest has come to an end. The theme this month was foyer/entrance. Thank you to everyone who participated and the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary. Congratulations to Garey Gomez from Decatur, Georgia; PFRE Photographer of the […]
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