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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the February 2024 PFRE Photographer of the Month Winner Art Ibewuike, with a featured image of his winning photo titled "Living Room or Family Room""

Congratulations to Art Ibewuike, February 2024 PFRE Photographer of the Month! The theme this month was "Living Room or Family Room". Art Ibewuike - #895 Paul-Dan Dragoman - #898 Peter Wingfield - #900 Here's what Art has to say: Thank you so much for ...

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Is the Best Matterport Business Model for Selling this Service?

29/01/2021
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]
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Should I Invest in Providing Matterport Tours as a Product?

In: 
10/08/2017
24 Comments
in South Carolina says: I own an aerial videography company and have done several virtual home tours using an Osmo with my DJI X5 camera for interiors. I recently started researching the Matterport camera system for actual 3D virtual tours, but it just seems too good to be true and I don't want to invest […]

Are Matterport 3D Tours A Money Making Product For Real Estate Photographers?

28/01/2016
Kelvin in Big Sky Country recently asked the following: Searching your site regarding Matterport, I found some thoughts about it from 2014 that would sway me to believe that the value wasn't there as compared to the $4500 investment.  I'm curious to know if that has changed, or if anyone reports recouping that investment and […]

My Formula for Real Estate Photography Pricing

23/07/2023
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

Best Virtual Staging Software [2024 Review]

13/03/2023
No Comments
An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.

Best Real Estate Photography Classes Online [2024 Review]

01/11/2022
No Comments
Photographing for interiors and exteriors is among the most challenging niches you can do. However, you can improve your photography skills at home thanks to the advancements and accessibility of online learning. I'm compiling a list of real estate photography classes and what you can learn from them. Best Real Estate Photography Classes You can […]

Financial Checkpoints Before Starting a 3D Tour Business

28/10/2022
In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether […]

How to Grow Your Real Estate Photography Business in 2022

27/04/2022
Real estate photography is an excellent way to expand an existing photography business or turn your photography hobby into a flexible and profitable career. The good news is that real estate photography is booming, especially in times of the pandemic, giving you the perfect opportunity to grow your real estate photography business. In this post, we’ll […]

Best Marketing Strategies for Real Estate Photographers to Skyrocket Sales

17/03/2022
No Comments
To get your name out there as a real estate photographer, you need to develop a successful marketing strategy. With the right marketing strategy, you can build brand awareness and get more leads for your business. In 2021, 97% of home buyers used the internet to search for homes and they expect to see high-quality […]

What Is The Average Real Estate Photographer Salary?

30/03/2021
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

An Introduction to iGUIDE

In: 
16/03/2021
22 Comments
We're going to look into iGUIDE pricing, cameras, and processes. iGUIDE is a camera that captures photos along with accurate information about a property.

Commercial Real Estate Photography Pricing

10/03/2021
No Comments
Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

How to Get Paid on Time… Every Time

25/02/2021
No Comments
As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

What Software Do You Use to Create Floor Plans?

10/05/2018
10 Comments
Manny in New York asks: What Floor Plan creation software or app do you recommend? There are so many out there, it's hard to choose. Another similar question from Julian in Ontario: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. Janice, a Realtor […]

How to Create Real Estate Floor Plans

27/10/2016
Ivy in New York asks: I was wondering if you know where I can learn how to create floor plans for my real estate clients? Is there an app you can recommend. There is a huge number of floor plan Apps. Most people that do floor plans use some kind of laser measuring device to […]
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