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[Webinar] Beat the competition with 3D photography and VR

September 1st, 2017

The 3D & VR revolution is here. In a 2017 survey of real estate professionals, 76% stated they either plan to use or are already using virtual reality to stay competitive. Are you prepared to offer the comprehensive property marketing package that real estate agents and property managers are starting to demand? Register for the live webinar today to learn how you can stay ahead of your competition by adding 3D and VR to your photography packages. Click the link below to register:

http://www2.matterport.com/l/142351/2017-08-29/4dgb8v

In this webinar, speakers Scott Matalon, CEO of Beyond Gravity Media, and Mark Tepper, VP of Matterport, will teach you how you can grow your photography business and beat the competition with 3D photography and virtual reality. Hear firsthand how Beyond Gravity Media, a small real estate marketing company, was able to upsell 40% of their existing client base with 3D and virtual reality and grow their business by 65% by expanding into new markets.

Key learnings:

  • How to upsell clients with 3D photography and VR
  • A brief history of 3D technology
  • The best way to implement 3D at your business
  • The future of 3D and VR in property marketing

The speakers will also discuss the best ways to enter new markets and how you can construct a comprehensive marketing package that your clients will love. You will also learn how you can join the Matterport Service Partner Network and join the thousands of other property photographers who have started to offer 3D services all over the country. Can’t attend? Register anyway and you will receive a copy of the recording after broadcast.

Date: September 12, 2017
Time: 11am-12pm (Pacific Time)

Speakers:
Scott Matalon, CEO of Beyond Gravity Media
Mark Tepper, VP of Matterport

About Beyond Gravity Media
Beyond Gravity Media is an immersive marketing agency located in Moorpark, California. Prior to acquiring a Matterport 3D camera, they mainly focused on real estate photography, videography, and aerial drone work. Since acquiring Matterport, they have been able to expand their suite of services and grow beyond California to service Utah, North Carolina, and South Carolina. To learn their work, visit their website at beyondgravitymedia.com.

About Matterport
Matterport is a 3D and VR technology company which is revolutionizing how properties are marketed online and offline. With Matterport’s all-in-one media solution – powered by the new Pro2 3D Camera – photographers can generate everything they need to offer a complete marketing package in a single shoot. After one Matterport scan (1-2 hours for the typical US home), you can generate high-definition 2D photography, media-rich 3D walkthroughs, black-and-white floor plans, video-like guided tours, and immersive virtual reality experiences that your clients will love.

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30 Responses to “[Webinar] Beat the competition with 3D photography and VR”

  • Their system is too expensive let alone the added cost of hosting and buying an iPad. We just talked about how people do not want to publicly use virtual reality goggles.

  • Nope, nada, nyet… WOTAM (waste of time and money). For the past 10 years the tech industry has been trying to shove these “spinny things” 3D and VR down out throats.

    76% say they are using or plan to use VR to stay competitive. These polling people must be the same people that predicted a landslide win for Hillary. Get a grip folks. I don’t believe that poll and believe the claim of expansion of business by 65% is misleading.

    First… how about that 3D TV. Boy I watch mine every time I get a chance, don’t you?
    Second… off how about those great 3D glasses? Where did I put mine and they were so simple and light.
    Third… off how about your VR headset, oh don’t have one because you’re over 21 and have a job. But wait you’ll go out and buy one just to view 50 RE videos and pics on a phone. Or better yet at your job. That’s just what management wants to see isn’t it. And so convenient to carry around with you in your purse, pocket etc.
    Fourth… Did you hear the rumor Zillow and Trulia and Realtor and Coldwell Banker and Berkshire Hathaway and every Multi list are all going to change their entire delivery platform just to accommodate VR and 3D that haven’t even taken off in the consumer marketplace despite all the attempts so far.
    Fifth… I sure do love my Google glasses. Now where did I put those stupid waste of money things?

    Nope, nada, nyet… WOTAM (waste of time and money).

    …and I have a bridge to sell you that you can take a VR 3D tour of so it must be real!

  • Remember when 3D TV’s were THE thing pushed by marketing? Just checked Best Buy and of the 75 TV available “in store and online” 3D wasn’t even a filtering choice available to narrow the list. Likewise checking leading manufacturers Sony and Samsung sites, and again not only is 3D NOT part of the marketing hype but not even a filtering choice to narrow the field of models. Amazon perhaps gives the best visual as their only 3D models listed were unsold 2015 and 2016 models. The public has spoken and perhaps the current marketing fad of VR will meet the same fate. Attend the seminar? I have it on good authority from the most astute fashion guru’s (also excellent marketers with changing whims) that hip waders are the latest must have fashion to wear.

  • I think 3D is a viable add-on for service providers, but for me it’s not a core product. I offer iGuide floorplan tours and I have had a positive return on my investment in less than 12-mos. However, people aren’t beating the door down for tours. Most of my customers prefer video, which incidentally is more profitable for us. However, I know a handful of operators that have had great success with these platforms. Some have even wrapped their entire business model around it. It comes down to what niche you decide to serve. I like the iGuide platform because the floorplan is truly useful, and the field production time is a fraction of Matterport. What would take a Matterport operator 2 or 3 hours will only take me around 30 to 45 minutes. When you are billing $175/hour it only makes sense to find a platform that is fast and efficient.

  • Like it or not 3D is coming (or coming back). The ironic part is that I don’t think it will be Matterport that leads the way. There are 2 competitors out there now with much lower costs. Later this fall I plan to reinvent myself and part of that is working in a higher price point. I will be buying a 3D camera (not a 4000 dollar one) and offering 3D tours. My target market is not the Realtor but the home builder. When you talk about a million dollar home or a model home who is more likely to spend 200-300 on a 3D tour.

  • I have to agree with the other posters here.
    The hype is well funded wishful thinking.
    There is zero interest in slapping on goggles to “look” at a house and there is zero interest in the already dead market for 3D Tv or other clunky 3D delivery systems.

    Virtual tours satisfy what these new wannabes hope to own.
    Right now the biggest sales opps are among sellers of this technology to those who believe people are willing to radically change their behavior.

  • Interesting marketing piece for Matterport and Beyond Gravity Media by Larry.

  • My clients love these, their clients love these. It has given me an edge and offered with my photography, my business will more than double this year.

    http://lizgphotography.com/3d-model/old-ranch-road/skinned/

    As you may imagine, I am very excited about that!

    Liz

  • Definitely agree w/all. No way we could sell this successfully. As it is we have to bend over backwards to give agents a product they are willing to pay for. Nope. This would never fly.

  • I believe the tech is solid and this has and will continue to change the way people look at Venues, Real Estate and public areas. The best part of the Tech is that you DON’T need special equipment anymore to view such spaces. So to frank gutowski, i say maybe time to read a little more about how the end user uses the tech.

  • I’ve been resisting posting this, but feel strongly about 360s. I agree with frank gutowski,YEP AT THE Matterport and iguide price point it’s “Nope, nada, nyet… WOTAM”. It consumes a tremendous of amount of time and money to process, host and deliver. As 99% of my shoots are under 2500 Sqft, Matterport and iguide are not viable for residential shooting. I cannot deliver the product at a price point where its make sense for a client to buy it. But Orlando Real Estate Photography is on the right track “I think 3D is a viable add-on for service providers, …. it only makes sense to find a platform that is fast and efficient.” I agree – but you need to make some money off your investment!

    On ALL my shoots I take at least 3 360s front, back and one common area with my very inexpensive Richo theta. My clients love them and importantly the home owner is thrilled. 360s are a great buyer engagement tool. Here is the net-net of it using the theta:

    1. It’s inexpensive. The camera, mono-pod with a foot and a dome case. $500- Get drops and spills insurance they break easily!
    2. It’s fast to shoot. Adds 10 minutes tops to my onsite shoot time. 2 minutes of actual shooting and 8 minutes schmoozing with the homeowner and agent (My favorite part!)
    3. It’s fast to process. No stitching required. I have a Camera Raw preset, and just to a tiny bit fixing here and there, adds 1 minute per image to my post time. If I’m inclined, or posting it on facebook, I’ll use the Photoshop action to place a “Nadir Dot” over the tripod showing it’s branded.

    We’ve been offering these for 30 days and it’s amazing. Web visitors spend 3 times as long on a virtual tour page with 360s. I was astounded. If you are charging $25 for 3 you will recoup your investment in 20 shoots while adding 5 or 10 minutes to your product delivery time. My clients end up looking like rock stars. I had a new agent tell me she choose me because of the 360s!

    I am sheepish to admit using the Richo Theta, but it’s just so easy to use. The return on the investment is great. It’s an excellent tool to differentiate your service and product, while complimenting still photos.

  • I forgot here is link to a tour for a flip I did last week which is typical of the homes I shoot.

    https://mls-delivery.com/nvt/aEN6NGRYQ0hDT0k2djQ3UXBuQVBldz09/p

  • I too believe that virtual reality is here and going to stay… The question is when to get in.
    Yes there are polls that say agents are interested but how many are willing to pay for it?

    Matterport certainly is the earlier leader here but the entry point of a $5000 camera and ongoing hosting costs, its not for everyone and every market. Like everything with new technology it’s picked up by early adaptors first. OVer time other speciality companies like them come into the market with competitive technology which will drive the prices lower. That is happening right now.

    It really gets interesting and goes mainstream when the big non specialized software and hardware companies like Apple and Google get involved. Because of ecomies of scale they can make things cheaper, smaller, faster at a very rapid pace and where it’s affordable to the masses. A perfect example might be someone like apple integrating a 3D Hardware into a device that millions of people own. According to Mac Rumors that might happen in September with the iPhone 8… ” The iPhone 8’s front-facing camera will include advanced 3D sensing capabilities that use technology by PrimeSense, allowing it to find the location and depth of objects in front of it, enabling advanced 3D facial recognition features”

    Once again and I have no horse in this race, it’s not a question of if, it’s a question of when.

  • What a misuse of statistical data: “76% stated they either plan to use or are already using virtual reality”
    This is how I take it: 1% are already using it and 75% are saying that they are planning on using it- and most said so because they did not understand the question.
    The bottom line is that Matterport true overall cost of ownership and delivery is not business viable for 95% of real estate photographer (full disclosure: this is not a real study, I am just zestimating numbers. But probably not far-off). Other companies and technology are catching up and will bring the overall cost way down. As others have mentioned, there are business realistic alternative such as: https://theta360.com/en/about/theta/v.html

  • Jennie Ross, your approach sounds great to me. What model Ricoh Theta do you have now? They are releasing a new model called Theta V later this month which is “google street view mobile ready” – details at https://theta360.com/en/about/theta/v.html.

  • It’s funny to me to hear people poo-poo 3D, VR and other new technology in our business. It reminds me of photographers who refused to believe that digital would replace film.

    Matterport is the reason I got into this business. I saw it for the first time 2.5 years ago and was so wowed that I changed careers at the ripe age of 55. Before I get dumped on, I will say that the bulk of my business and the top priority is still photos. Those aren’t going away and without great pictures, you can’t compete.

    The nay-sayers who put down new technology are missing out on additional revenue streams and Matterport is a GREAT stream. I have plenty of clients who love it and pay a lot to get it. The camera paid for itself within a couple months. That said, I’m in the Chicago area and there’s a lot of work here.

    One of my biggest clients bought a big supply of cheap cardboard glasses (branded, of course) and gives them to sellers as part of his pitch. Even if the seller doesn’t want Matterport, at least they’ll get photos. And that’s business for me. VR is far from mainstream, but the way our biz is changing, it could be in the not-so-distant future.

    A year ago I never thought I’d have clients ask me to virtually stage houses. Now they do. It’s one more thing. You CAN teach an old dog new tricks.

  • After viewing a home that I was hired to shoot but was subsequently moved to another realtor that used Matterport, my hope is that quality will win in the long run. Specifically, white balance was inconsistent, shadows muddy, sharpness none, no creative angles, reflection of the camera in mirrors, what appear to be mirrors covered up, loading time to view very long, no supplemental lighting – all ambient which just doesn’t do justice to a home IMHO, no lighting consideration in adjacent rooms, and overall not of the quality level I would be comfortable delivering. I believe that the same thing I see in portrait photography applies here as well. Why do photographers prefer “natural” lighting? Because it is easier than learning how to integrate additional lighting options to supplement the ambient light and provide the end user with a view more like what they will see in person.

  • Dave Baxter,

    Theta S – I pre-ordered the V from B&H yesterday. BTW The new iOS App is great. I hand my phone over to the homeowner and they just spin though the photos while I finish packing up. I cannot fully express the “WOW Factor” impact these images have on my clients and homeowners.

    Right now my little Ricoh Theta s works just fine. It delivers a product at a price point that is reasonable to market a $200,000 property. Furthermore it is seamlessly embedded into my workflow and is cost effective to host and deliver the same day. Same day is key to my client base.

    My dream 360 camera is a significantly better quality image, costing less then $1K, a raw image file output, and zero stitching.

  • Jennie Ross,

    With the S, what are the viewing options for people who do not have the ricoh app?

    The google street view ready output from the Theta V sounds good to me since so many people already have that app and know how to use it but I don’t know enough about it to know if that’s a big advantage.

    Thanks.

  • Dave,

    Plenty! Twitter and Facebook are great for marketing and SEO it detects the images as a 360 from the meta data. There are a few 360 tour providers out there, find the one you like. Mls-delivery.com provides an unbranded MLS-compliant virtual tour, it’s in beta now.

  • I have a Matterport camera and a Fly360 (and many others) I do several Matterport scans every week and my clients do love them. I have had trouble getting them to come around to the headsets though.

  • If it’s a tough sell to get local agents to use professional stills, odds are that they are not going to be wanting to pay even more for 3D/VR. Those that do may not continue for very long and that’s a huge issue for a service provider that needs to pay off a huge expense for a piece of equipment that does one thing. A still camera can be used for all sorts of genres of photography, but a system like the Matterport is very limited. I have a school dance coming up in a couple of weeks and the same equipment I use for RE photos (+-) will be there.

    If your market area is already saturated with professional still and video services, 3D might be perceived by agents as another tool to edge their listings ahead of the competition. At the same time, a Matterport scan can be done by a staff member of your customer with minimal training. Some RE offices have purchased their own equipment and that almost non-existant barrier of entry makes investing a bunch of money a high risk adventure for an independent photographer that will need to use the equipment regularly to make it pay off.

    Home buyers aren’t going to spend endless amounts of time exploring several different media types for every home they encounter and the purpose of RE visual marketing is to get the potential buyer to call or email to schedule an in person viewing. Too much information may have them decide against inquiring further.

    A last point is to ask if the hourly earnings from a 3D scanner is worth it. An independent still photographer that keeps a moderately full schedule may find themselves earning less per hour by not being able to book as many photography jobs due to the time it can take to scan a home. Can one charge enough to make it worthwhile?

  • People have been awed by pictures and “moving pictures” (film) for over a hundred years. As technology gets better, notice the screen that we go to watch movies on stays almost exactly the same as when they originated. Yeah, every once in a while we see a few more 3D movies, but in the end, it’s all about well made movies and photos without any frills like wearing 3D glasses as you watch it. The patterns of what people pay to go see have proven that. There’s not much need to get in there and dissect it, that’s just the way it is and will continue to be: pictures and video. When stuff like this catches on, it’s just a little blip. One person said they never thought virtual staging would catch on, yet it did. That’s a bit different than matterport in my opinion, i.e., you’re attempting to make a nice photograph out of an empty room. I do agree this technology will catch on as opposed to showing empty rooms in photos. It’s not really about technology, it’s about what our eyes and brains have proven they want to look at… again, well made pictures and videos.

  • Clients are starting to ask about video and 360 more often; I have a vender who shoots matterport and I refer them out. I used to shoot for google maps so am well versed in 360; it’s not that hard and clients do like it. However, there are new systems coming online all the time such as iGuide (another $$ option.) and theta S (this one peaked my interest as everyone has a browser or map app that will work.
    Its a bit easier sell now as many savvy clients already have a vimeo or youtube channel and are getting used to apps.
    For now I’ll vend out as I am not in an urban market, but I do see the value of vr and 360.

  • I wonder how many of you shoot with a photography kit that is close to $5,000 or even more? Now how many of you could put that kit into unskilled hands and have them deliver a beautiful product? Matterport is so far ahead of the competition (in my opinion) that spending $500 – $2,000 on a rival product is throwing your money away. One of the amazing things Matterport is doing for us is creating demand for their specific product (not just a generic 3d tour) by having major players support it like realtor.com and soon, Zillow. The more demand for this product that is created, the more your core photography business will be taken by those who offer matterport at a competitive cost. It’s true that today you have to be able to sell the value of this as an add-on but if you’re good at selling you can make more today and secure your business for the future.

  • @Steven Schafer I would be interested in what other products you are looking at. Like you, if there was a more economical option, I might consider.

    @Liz, that was a lovely home and a nice job. What I have found, however, EVERY time I watch a matterport video (not directed at Liz’s work), I find myself almost dizzy by the transitions. Almost like watching a roller coaster. While I am certain that is a function of the software, if they could find a way to fade in and out vs the fuzzy turns, I think it would be a more desirable product. I personally have not been able to watch an entire matterport video.

  • Matterport is a 3D infrared mapping system that’s overlay photographs over the mesh. It is not a flat 360 images here you stand in the middle and spin around. I quit doing those a long time ago. The guided tour I shared is a 3D walk through the actual mapped space. The viewer can take over at any time by tapping the screen or clicking the mouse. They can then move around at will, zooming, hav4a look at the workmanship of tape the dollhouse symbol and look at the entire house from outside while moving it around and looking through the walls. Check it out on the tour I shared, pretty cool. No more guessing where the 3rd bedroom is or how you get there, Because you did go there.

    That said, it will never replace high quality still images. Usually I am booked to do both. The example I shared was a tour only, someone else shot the photographs. Good for my bottom line. One more thing, there is a learning curve, unlike what some may say! Unskilled is just that, unskilled.

  • I’ve been researching and in short I think Matterport got 30 plus million in seed money and has spend a good amount on social hype. The concept of a better tour is awesome but their price point will be their undoing. Ricoh just introduced a new Theta V. I staging and transported are the 2 to watch. They will offer products that are going to be as competitive or more than Matterport (I say more competitive because with lower costs service providers will reach more Realtors). I like Transported but I might like the Istaging price point a bit better. IStaging provides a clip on 720 degree attachment for the phone and an auto rotator. I have written IStaging as I have one question about the view that was annoying during a tour. I counld use my finger to go side to side 360 but not up and down That might be a function of the camera used not the tour. If you could only go side to side that’s no better than the old Ubuild Tours where you could add 360 into a tour. Once I have an answer I will compare the two and post again.
    Post Script: Since the new Theta V has 360 video I am also looking at how to incorportate a 360 video into You Tube.

  • 3D Tours have their place. High quality at low cost is still a challenge at this stage. I use Real.Vision. Similar to Matterport except you get a highly detailed floor plan rather than a doll house view. Required equipment is not proprietary: Canon 60D or similar, Canon or Sigma fisheye lens, a specific panorama head ($300). Workflow is normally shoot and upload photos on Day 1, process and deliver extracted stills on Day 2, 3D Tour with completed Floor Plan ready for delivery on Day 3.
    I’m still early in the process. I’ve had a couple clients become repeat customers. They’ve had nothing but positive reviews from owners/buyers.

  • I’ve done more some homework but here are my updated thoughts on 360 Tours. I have signed up for Istaging. I took the pro plan even though I don’t have one single 360 tour booked. I will put a few on my own listings to get the hang of it. On the pro plan they will host 100 tours for just over 300 per year. Since I am a Realtor/Photographer if I pick up just 1 new listings a year that sells because of a 360 tour, I think I’m ahead of the game. By taking the pro plan they give you a camera attachment that creates a 720 degree view, a rotator and some vr glasses that I will shelve. You don’t need VR glasses to appreciate a 360 tour with hot spots. I’ve looked at some of the examples and I like them. For the cost I think this is a real alternative to Matterport. I took an affiliate link along with my 1 year membership. Here it is, good luck, I do belive that this 360 tour will allow me to grow my photo business. https://frstre.com/go/?a=21329-8ac817&s=159161-1abe4d

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