February 15th, 2017
James in Georgia says:
I am getting pressure from a few of my real estate clients to invest in Matterport. As you all know the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted. I am also talking to some of my new home builder clients to see if this is something that would interest them as well. The investment would only make sense if I have enough clients using this service on a monthly basis in order to 1- pay for the investment, and 2- cover the monthly hosting fee.
With this as the background, I am looking for information from others with experience on how they charge for the use of this technology. I was thinking of a starting price of about $225, and going up based on the size of the house or number of rooms. In addition, I am considering ways to cover the hosting fees. For realtors I’ve considered a rate that would be based on the number of homes concurrently being hosted or possibly a subscription. I also considered including the first month of hosting with the initial photography, and then charging a monthly fee as long as the home is actively listed and hosted. It could be something like $10/month/per house; $15/month for 2 houses, $20/month for 3 houses, $30/month for four or more houses. If I have enough clients on-line, this may be a solution that works.
For builders, I was considering something similar, but since they have models that they may want to host on a longer term basis, a subscription or flat monthly fee may be more suitable.
I am very curious to find out what other Matterport users are doing, and if they have been successful with it. I don’t want my best clients going to another photographer because they offer Matterport and I don’t.
I think you are wise to be doing the arithmetic up front and designing a business model that ensures Matterport works as an investment. I think many others don’t do that. You have to be sure that more than just a couple of customers are going to want it.
What advice do current Matterport users have for James?