February 10th, 2017
George in California asks:
A local real estate photography company offers to advertise a listing they photographed for their clients. They advertise on their company social media page and charge agents for the service. This appears to be a popular service. Is this legal?
I see no reason why promoting your clients listings on social media is illegal. Promoting listings that a real estate photographer photographs has long been very common and it probably promotes the photographer as much as the agent:
- Before the advent of social media, we discussed the concept of area listing sites operated by real estate photographers. This was actually a way of marketing agents.
- I can remember many years ago when Fred Light was telling me that a standard part of delivering his property video was to upload the video to many of the popular video sites. Fred apparently still does this and includes the service in the price of the videos.
I’m sure this would be a popular service whether or not you charge extra for it. I can believe that there are many older agents that are not social media savvy enough to promote their own listings on social media. However, I would think that it would be more effective if agents promoted their listings on their own social media accounts rather than the photographer’s account.
Anyone else out there doing any of this for your clients?