February 8th, 2017
Recently when I ran across J. Hunter Phillips’ Drone shot in the PFRE Flickr group next to his more traditional front exterior shot of the same home, somehow, the possibilities of drone still shots for real estate marketing really hit me. We tend to pay more attention to drone video than still shots but drone still photos can make a huge contribution to listing marketing because typically more people see the still photos (especially the front exterior photo of a listing) than property video.
Elevated views of the front exterior of properties have always been important, but now with a drone, you can create a still that shows the complete layout of a property among the surrounding properties!
As a reminder, here is the marketing job of that single front exterior listing photo:
- The front exterior photo is always the featured photo in the set of listing photos. Listing websites display this front exterior photo larger than the rest of the listing photos and sometimes only this featured photo and some descriptive text.
- The featured front exterior photo must grab the attention of online property hunters scanning hundreds of listing thumbnails and entice viewers to click the thumbnail and look at the rest of the photos of the listing.
- One of the most effective ways to grab attention with a single photo is to have unusual or attention-getting colors as present in twilight or sunset photos.
- The featured front exterior photo should show as many features of that particular property as possible with a single image. One hundred feet or so of elevation that you can get with a drone really adds to the story of the property.
I submit that Hunter’s photo above hit’s it out of the park in all of these areas. It grabs your attention at almost any size. It shows the layout of this property and it’s relationship to all the surrounding property and the lake. It also gives a feel for the floor plan. Some properties don’t have as much of a story to tell as this property but the layout of the neighborhood is always a great story to tell.
In summary, I think there is a huge marketing benefit to using drone exterior photos with still listing photos!