February 2nd, 2017
I recently introduced myself to a large office of Realtors in my area with intentions to just get my flyers around. However the lady at the front desk told me that very few of their realtors were in at the time. She suggested to me to actually contact the office manager and arrange a time to set up a meeting in their office so that I can speak to all the agents directly. This seems like a great opportunity, but I have no idea how to go about this. Should it just be a sales pitch? Should I be offering them all something upfront? How long should it be? How should I convince the manager to let me do this? Has anyone ever done anything like this? Any ideas? I don’t want this to slip by, but I’ve never done anything like it before.
Yes, we have exactly what you need! Talking to real estate offices at their weekly meetings is a classic way to market to Realtors. They routinely have sales pitches from various vendors selling things to Realtors. Just call the managing broker and ask to get on the schedule for her next meeting.
I have what I call the Realtor Photo Guide which is a summary of the importance of real estate photography. There are two versions:
- The 9 page PDF that goes into a fair amount of detail on the importance of real estate photography.
- And the condensed version that is a double sided page of the same basic information.
Feel free to reproduce either of these and use them for your marketing needs. These 2 PDFs summarize the primary motivation of professional real estate photography:
- Homes for sale promoted with real estate photography sell for more.
- Listing agents that use great real estate photography for marketing get more listings.
I want to thank everyone that has contributed to these documents and helped it evolve since 2009. Especially Robert Preville who agreed to let us all use his little infographic.
A great way to use either of these two PDFs is to go to a real estate office and ask the managing broker to attend their weekly meeting (all offices have such a meeting) and take 5 or 10 minutes to talk about real estate photography. Take hard copies of either of these PDFs for each agent and do a quick 10-minute presentation of what good photography will do for selling listings. Many agents don’t understand these details. It is valuable information for them!
Everyone is free to give these PDFs away on their website, in whatever way you find useful. It’s a marketing tool for everyone to use! Also, feel free to modify these PDFs and add your own branding. Note that the 9 page PDF is available in 7 languages here. These concepts apply worldwide!