January 15th, 2017
Here is a focused approach to email marketing that one reader reports a 25% success rate with. Usually, email marketing tends to not be very focused. That is, you perhaps send emails to a thousand agents in your local area once every few months. The more focused and targeted your emails are the more effective they will be.
Here is the targeting process that this reader uses:
- Go to a local real estate office website and find listings that have photos that are not as good as the photos you typically deliver.
- Take a few of the listing photos from the listing and construct an email to the listing agent that compares their listing photo of say a living room compared to one of your living room shots. Include examples of 3 or 4 of their listing photos compared to your typical listing photos.
- You’ll have to do this from a local real estate office site where the listing agents email is available. Most, but not all, office real estate sites have agents email addresses and all the listings of each agent in the office.
Your email to the listing agent might look like the following:
This is the only email I’ll send you in 2017. I feel like I can raise the bar for your listing marketing photography. Please compare the following examples of your to my similar photos:
Their kitchen photo
Your kitchen photo
Their living room photo
Your living room photo
If you’d like to know why my photos are better or any other info, please don’t hesitate to call. If you don’t see a difference or are being loyal to a friend, thank you for your time. Have a great year!
It’s important to understand that in general email marketing is nowhere near as effective as getting out there meeting potential clients face to face but it can produce results if done in a targeted focused way.