December 15th, 2016
Rich in SC asks:
Do our websites set unrealistic expectations? I’ve shot quite a few homes now and made the transition from HDR shooting to Flash. I’ve taken some of my best images and incorporated them into my marketing and it’s worked well. For the vast majority of shoots, my clients have loved what I provide. I try to provide consistent results as best I can, however, every now and then a Realtor or homeowner will expect that Architectural Image while paying Real Estate prices. Any effective way to deal with that? There’s obviously a balance in time and money that needs to be played out.
Yes, I’m sure you are right. We put our very best shots on our portfolio sites so they will get attention for marketing purposes. Yet, each interior space we shoot contributes quite a lot a to making a stunning portfolio image.
There’s no amount of attention to composition and lighting that can make a very ordinary property look like a luxury property. Kind of like the old saying “making a silk purse out of a sow’s ear”.
But I don’t think this should make you back off on what your portfolio site looks like. I think you should do everything you can to make your portfolio look breathtaking. It’s your marketing tool to get business. The vast majority of properties you shoot are not going to look good enough for your portfolio.