November 15th, 2016
I live in Door County, Wisconsin, the peninsula north of Green Bay. There are LOTS of million dollar shoreline properties and plenty of upper end homes that sell well. To the best of my knowledge, there are no real estate photographers in the area. However I do see some of the top agents starting to make video tours on their own, but they don’t look that great but shows they are interested in video tours, and possibly professional photography.
I’m hoping to market my video skills as I have a degree in Video Post-Production, have experience filming and editing short films, and have been improving my photography skills. I believe I could really help the local agents step up their game making video tours and providing photography for them. Since most of the agents probably have never used a pro photographer, how would you suggest I go about marketing my services to agents that might not feel the need for pro photos or video when they have been selling properties without them?
Also, should I have a website up and running with no photo gallery while I’m looking for homes to photograph? Could it be beneficial just to have a website for people to get more information about me and my services? I do have one video tour of a home I made for a “for sale by owner” I could put on there, but still working on the photography side of things.
Here is a past post that describes how a beginning real estate photographers/videographers should market themselves. I can find plenty of real estate photographers in Door County. Just google “door county WI real estate photographer”. Study what they are doing since you will be competing with them.
Yes, you need a website to describe your services and show off your work. Your website should be at the center of your marketing because it illustrates what you are selling. Your site should have examples of both your photography and your videography.
While video tours may be your specialty don’t neglect still photography because all listing agents need still photography while only some will want to use video.