November 13th, 2016
A few days ago, I talked to Brandon Cooper to see how he and his family were doing. If you recall, earlier this year most of Brandon’s hometown of Fort McMurray, Alberta, was consumed by one of the worst forest fires in Canadian history. I was pleased to hear that he and his family are doing very well and, in fact, Brandon is busier than ever, doing 3-5 shoots a day!
I also asked him about the workshop that he and Tony Colangelo delivered last month in British Columbia, Canada. Listening to Brandon’s enthusiasm in talking about all the learning and excitement that happened for folks at their workshop made me think about the value of professional development. Over the years, many people have been asking for this type of workshop but what they really wanted to know is when such a workshop would be held in their city! I keep telling people that to take advantage of these types of learning opportunities, they MUST travel and be willing to spend some money. I know times are tight but Brandon shared a couple of testimonials that really highlighted the value of professional development:
- “What I learned in this workshop will allow me to cut my post-production time in half for every single real estate shoot- that is a major deal for me. This course will easily pay for itself in a month or less. For me, this has been the best investment I’ve made for my business in 2016.”
- “With what I learned from Brandon, I will be able to run a more efficient real estate photography business immediately. For the long-term, I will be able to apply Tony’s branding process to attract interior designers, architects and other clients that value a more thoughtful approach to photography.”
I was pleased to promote a number of workshops to the PFRE community in 2016. There are more coming next year. In fact, Brandon and Tony will be offering at least two more of their Cooper-Colangelo workshops in 2017, including one in London, England in the spring and another one in Las Vegas in the fall. Stay tuned for more details here on PFRE. We will have another post when the dates are set.
Whether you attend a workshop, watch videos, hire a photography coach or read the many resources on the PFRE site, I hope that all of you will increase your professional development activities in the new year. Aside from practice, it’s truly the best way to get better in your photography!