October 10th, 2016
Michael in Colorado asks:
Should I charge more for a photo shoot if there are two real estate brokers from two different companies listing the property together? This comes up several times per year. I’m inclined to let it slide and just charge our standard rate since typically both brokers are long time valued clients. However, I see both sides of the coin here. More people are receiving value from our photography (two different companies with their own vast marketing networks), therefore it seems fair to charge an additional licensing fee. However, if the
brokers were from the same company, I know that I would not charge any additional fees. It’s the fact that it’s being shared by two different companies.
I worked with my wife for 10 years listing properties in the Seattle area and a few times we co-listed a listing with an agent in a different office. My experience is that this happens because of a strong personal relationship between the agents involved, not because of any marketing motivation. The reason we did this was because friends that we worked closely with in our office moved to a different office.
The listing commission is still split between the two listing agents and the two offices. I doubt it’s done because of any attempt improve the marketing leverage. In fact, it confuses the hell out of buyers. I wouldn’t be surprised if some offices don’t even allow it.
So my advice would be to not charge any differently than usual. As you point out it is relatively rare.