September 18th, 2016
Brad in Idaho asks:
I live in a resort town and have a couple clients that would like to use my touristy (non-real estate) photos on their listings and websites. I have a lot of questions and I’m not sure how to go about charging them. Do I charge a per listing fee? Is $25-50 too much per listing? Or do I charge a one-time fee? Is $200-500 a good range for that? Do they own the rights to those photos? For example, can other realtors buy the same photo? I assume they won’t be watermarked so there’s the chance that they could be stolen. If they are used on listings, websites, pamphlets, etc…how can I protect them without watermarking them? I have been referred to imagerights.com and fotoquote.com and I am checking them out now.
It is important to have the terms and conditions of the photo license clear as in written down and signed by both you and the client. This doesn’t have to be complicated just clear so everyone involved understands. Clarity upfront eliminates confusion and misunderstandings down the road.
Yes, you can license your photos to many people at the same time.
Protecting your photos:
You can’t “protect” your photos. Any photo on the net that can be displayed on a screen can be copied. Watermarking can slow down or deter some copying but simple watermarks can be cropped off or easily removed in photoshop. For stock local photos, I think potential users will expect not to have them watermarked.
The only practical way to stop infringers is to use a reverse image search service like TinEye.com or others that will search the net to find everyone using your images. If you find infringers you then send a DMCA takedown notice to the site they are on.