August 25th, 2016
Jack in Florida asks:
I am thinking of adding videos to the services we provide for real estate agents. I am curious of how much in demand videos are elsewhere and how they would be incorporated in virtual tours. Would it be best to take a short video of the exterior features and then only shoot the highlights of the interior to show the flow? We would then provide stills of the exterior and interior as we currently do. Any suggestions are appreciated.
Some virtual tours accommodate video clips but this is not the generally most effective use of video. One way to use video clips in virtual tours is to have a short personal statement (see this example) or comments from the listing agent.
The power of video in property marketing is it allows you to create an emotional connection with the viewer. Doing this well is much more difficult than shooting stills and presenting them in a virtual tour. Because good property video is so much more challenging than shooting stills you must charge more than just shooting stills. This is undoubtedly why video is used mostly in marketing upper-end properties. A great set of examples of property video that works is the past winners of the PFRE Property Video Contest. A recent post on getting started in property video is here.