July 3rd, 2016
A couple of recent reader questions about talking to and marketing real estate agents made me realize that not all readers know about the community developed PDFs that we give away on the right side of the blog. The white ad just above the @PFREblog timeline that says “What Home Sellers and Agents Need to Know About Photography”.
These PDFs (the full 9-page version in 7 languages and the English condensed 2-page version) are all about explaining the essence of the real estate photography business. When real estate photographers talk to their clients they need to be able to explain what’s important about real estate photography. Whether they are presenting to a real estate office, talking to an agent at an open house or in an elevator or on the phone, they need be able to talk about the essence of the business and why their clients need these services.
- Homes for sale promoted with real estate photography sell for more.
- Listing agents that use great real estate photography for marketing get more listings.
Thanks to input from several readers last year, I came to the realization that for many situations this information needed to be distilled down to fit on one page because in most marketing situations quick and simple is important. So in late 2015 I created the condensed version the PDF that fits on one double-sided piece of paper. For marketing, this one-page version is much stronger. This is a case when less is more!
I want to thank everyone that has given input on this piece and helped it evolve since 2009. Especially Robert Preville who agreed to let us all use his little infographic.
Everyone is free to give these PDFs away on their website, in whatever way you find useful. It’s a marketing tool for everyone to use!