June 21st, 2016
Caleb is thinking about adding property video to his services. He says:
I have been thinking about adding property videos. I have looked at all the information you have on the blog, but I was wondering what gear you and the amazing people here on the PFRE blog would recommend for someone just getting started. I am hoping to stay at about $1000, or is that even possible? Should I stick with sliders, and pan heads, or should I go the stabilizers route. With my budget I don’t know if I can afford both.
Most real estate videographers do either walk through video (with a stabilizer) or cinematic video (with sliders, jibs or cranes). There’s no right way, it’s more of a stylistic choice. So starting out doing one or the other makes good sense. You first need to decide which style you like best. I’ll let readers promote their favorite style.
One big factor that always comes up when we talk about getting started in video is to keep it very simple to begin with. Here is Fred Light’s great advice in this area:
Keep it very simple to begin with. The tools you can use for video can get VERY expensive VERY quickly. It’s FAR more involved than still photography. If you enjoy shooting video and you find that it’s a viable business option for you, THEN you can break the bank! (and it’s very easy, trust me! I feel like I funded the west wing of B & H Photo!)
You need to deal with shooting, editing, lighting, audio, compression, purchasing royalty free music, and a whole lot more – and that’s only the beginning. You’ll need more powerful computers, much larger storage devices (everything is moving to 4K pretty rapidly and the files are massive) and putting together a video can be very time-consuming, so establishing an efficient workflow is very important or you will spend hours and hours editing your project. If you’re not charging enough to cover that time, you’ll burn out pretty quickly!
As far as software, you can still get MovieMaker for Windows 10 which is free and I would assume fairly easy to use (probably similar to iMovie).
Some other great advice for getting started is from Charlie Dresen:
Gear does not matter. Captivating story telling trumps all.
Yes, a great camera, lens, slider, iMac with Premiere helps, but just because you have all that gear doesn’t mean you’ll make money in the real estate video arena. You have to tell a good story and make a video people want to watch. Then your business will grow.
So here are some resources for learning to shoot video with a DSLR/Mirrorless:
- Here’s a good book on the basics of shooting HD Video with Your DSLR. There are many others but this is one of my favorites.
- Malia Campbell has some posts on her blog about getting started in video.
- Here is an article on ReelSEO.com about royalty free music and sources for royalty free music.
- Update 6/29: In case you missed it, Lyndon Davey supplied a great link in his comment below for Dave Dwyer’s getting started in real estate video page and video.
Anyone else have any resources to recommend for people getting started in shooting property video?