May 18th, 2016
Yesterday Joel Rothman pointed out to me that the National Association of Realtors has recently made some important revisions to its Handbook on Multiple Listing Policy that is intended to clarify the NAR’s MLS policies to highlight the importance of licensing. Here is Joel’s full explanation.
This is a great follow-up subject to yesterday’s post about Randall being asked to by a client to transfer all rights for his shoot photos to the client. This heightened awareness of Realtors to photo licensing is probably going to create opportunities, like Randall’s, for you to explain photo licensing and specifically your licensing agreement to clients.
Some Realtors may think the best way to comply with the new NAR policies is to have the photographer transfer the photo rights to the Realtor. Of course, that’s not true. That is one way to handle it but having a licensing agreement with the photographer is another option and the best option for the photographer.
As Joel points out at the bottom of his post, if you don’t have a licensing agreement already, it’s a good time to put one together. Note that Joel’s post has a download link for his free real estate photography licensing agreement. This is the same agreement that I have in my Business of Real Estate e-book.