April 24th, 2016
Updated 6PM Pacific, 4/27/2016:
This last week Aric, a PFRE reader in NYC pointed out a short podcast that talks about Shootly, a new IOS App that allows people to hire professional photographers much like you would hire a cab with the Uber App. The podcast focuses mainly on the Dronography (Drone photography) part of the App but the App allows anyone to hire a drone photographer, real estate photographer, event photographer, portrait photographer or sports photographer.
While the Dronography part of Shootly would be very useful for real estate photographers that don’t have a drone or agents that want a professional licensed, insured drone photographer, the part of Shootly that caught my attention was the real estate photography part. My question is, would this App be useful for real estate photographers in finding some extra business in their area?
I couldn’t figure out from the App or getshootly.com website how Shootly works for the person hiring the real estate photographer or how the business process worked for the real estate photographer. So I managed to contact Garrett Henricksen, the CEO and Co-Founder of Shootly, Inc. Garrett graciously answered all my questions.
Here is my summary of my conversation with Garrett:
How Shootly works for the real estate photography client:
- You download the App, create an account, and give the App your credit card.
- When you want to schedule a real estate photography shoot you give the App the location and the time and date window for your shoot. And a description for whatever special requirements you have.
- The App lets you know that shoot will cost you roughly $195 an hour.
- A Shootly registered real estate photographer contacts you and you negotiate all the details of your shoot.
- You get the photos the same day (or at least within 24 hours) and your credit card is charged for the agreed to shoot price at the time of photo delivery. Shootly has a delivery mechanism built-in.
How Shootly works for the real estate photographer:
- You apply to be a registered Shootly real estate photographer.
- Shootly contacts you and verifies that you are up to their standards for a professional real estate photographer, make sure that you have insurance and then train you in how to use the Shootly business process.
- Once you become Shootly registered you get customer requests in your service area.
- You negotiate with customers and agree to what the shoot requirements are
, what the photo licensing isand decide if there are any other products that will be delivered with the shoot like tours floorplans etc.
- Licensing: based on everyone’s input from this post, Garrett says they are going to change their ToU statement to read “All photos produced for the client may be used by that Realtor for all marketing associated with the current sale of the property in accordance with local MLS rules. Please note that the photos(video) will be copyrighted by the photographer. A license is granted only to the agent and their MLS and NOT to any other party. Any usage of the photos by a 3rd party, including but not limited to architects, builders, stagers, designers, sellers or buyers is prohibited unless approved in writing by the photographer.”
- You do the shoot and deliver the photos the same day via the Shootly delivery mechanism.
- The photographer gets paid the agreed to shoot price minus the 20% Shootly cut within 48 hours.
The state of Shootly implementation:
- Shootly has been in the Apple App store since November 2015 and the developers have been working on refining it.
- Shootly is currently operational only in the Los Angeles area.
- Shootly is preparing to expand services to the San Francisco area and the New York City area in the near future. They are expanding slowly because they want to work out any and all problems that come up as they occur.
Shootly appears to me to be a very reasonable business process that should work well for both agents that need shoots and for professional real estate photographers that want to add to their shoot schedule and/or beginning real estate photographers that want to get exposure to their local market. A useful service for everyone.
What does everyone think about the way Shootly works? Any readers in the LA area that have tried out Shootly?