April 19th, 2016
Stephanie recently asked the following question:
An investor who bought one of my Realtor client’s listings wants to use the photos the Realtor licensed from me (that I took) to advertise the property for rental. How do you recommend I deal with this? I would prefer to just charge the investor for the photos, but I don’t know if I should ask the same price as the realtor paid, or some kind of discounted rate. Any thoughts?
The photo licensing fee photographers charge depends on the usage of the photos. I would charge more for using the photos as a rental (at least double) because a rental property owner will use them for years. Also, I would make sure that you have them sign a license agreement that specifies how and how long they are going to use the photos and that they can’t be transferred to anyone else without your permission.
What do others charge for rentals as compared to a listing for sale?