March 2nd, 2016
Larry in the Washington, DC area says:
Need some advice on setting fees for stagers and interior decorators. I have an upcoming assignment to do before and after photos of a kitchen being remodeled. Since this is one room, and I generally charge $200 and up for 30 photos for an entire home, depending on square footage, how do you price for a single room? I was thinking of charging $125 to $150 as just a minimum charge since I usually charge $150 as a headshot fee/hourly rate for other types of work. Is that the way to go?
I think you should consider the following when you shoot for stagers and interior decorators:
- Stagers and interior decorators are going to have very different expectations than Realtors. They are going to demand a higher level of quality and want the color balance right on and they will probably want to see and have input as you are shooting the photos. Better have a way to show them and have them approve of the shots on-site. This will increase the amount of time spent producing each photo. Unlike Realtors, these people are trained in the Arts. For this reason, I would charge them more.
- Stagers and decorators will probably have different usage expectations so you’d better tailor your licensing agreement to their specific needs. This will increase the value of each photo.
So you may find that you spend more time producing 5 photos for an interior designer than you spend producing 30 photos for a Realtor. For this kind of shooting, I’d recommend that you figure out what your hourly rate is for this kind of shooting. Certainly have a minimum price to show up and then charge an hourly rate after that. Also, number 2 above suggests that you should factor in photo usage rights into the price you charge.