January 28th, 2016
Jamie who is just starting out in real estate photography in Seattle asks:
When working with new agents do you have any recommendations of questions to ask the agent? In my limited experience every agent has different expectations and I want to ensure that I’m delivering images that meet and/or exceed their expectations.
Here are the things that most listing agents will use to pick a real estate photographer:
- Shoot time: Can you get in and out in a short amount of time? Frequently the listing agent will let you in the home and wait there until you are finished. Their patience runs out in an hour or so.
- Availability: Can you respond quickly and get the shoot done on short notice?
- Communication: Are you easy to get ahold of and verify an appointment?
- Delivery time: Do you deliver photos within 24 hours or even less?
- Price: Can you deliver the product they expect for about the same price as the competition?
- Customer service: Are you easy to work with? And will you accommodate their special requests?
What drives priorities 1,2,3 and 4 is that when listing agents sign a listing agreement, invariably the first question the homeowner will ask is, “when can you have our home on the market? The answer is highly dependent on their real estate photographer. This is why in real estate photography speed is such an important factor. The homeowners are the ones in a hurry and listing agents, in turn, put pressure on photographers to hurry.
Of course, you want to discuss priorities with your client but expect these subjects to come up.